Eagle Eye AI Product Can Scale, Personalize Promotions at Retail Street Fight

Eagle Eye’s AI Product Can Scale, Personalize Promotions at Retail

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When Eagle Eye introduced its data-centric solution powered by AI earlier this year, its intended business targets were grocery and retail verticals. The offering uses retailers’ existing customer data to generate personalized promotions for consumers at scale. In this way mass promotions can be segmented and curated specifically for individuals, said Cédric Chéreau, Untie Nots Co-Founder […]

MULO Brands Built Around Personalization Street Fight

Just For You: MULO Brands Built Around Personalization

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The Bear Cave is a grown-up version of the kids’ multi-location (MULO) brand Build-a-Bear. Personalization or the concept of making something unique as a gift or for yourself is nothing new. Most people like to think of themselves as unique beings with specialized tastes. Mainstream brands like Chipotle, Starbucks, and salad and ice cream franchises […]

Brand Marketers Strike a Balance Between Personalization, Privacy

Brand Marketers Strike a Balance Between Personalization, Privacy

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Individualized marketing is a powerful tool for brands looking to engage with customers on a deeper level, but with one wrong step, personalization can quickly become creepy. Although 62% of consumers today say they expect personalization from their favorite brands, just 40% say they actually trust brands to use their data responsibly and keep it […]

Brands personalize ad placement.

Why Brands Are Using Attention Metrics to Personalize Ad Placement, Creative

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Tony the Tiger. Ronald McDonald. The Pillsbury Doughboy. Some of the most well-known and beloved characters of all time were born out of advertising. They helped to make products and brands recognizable, and they appealed to consumers from all walks of life. While ad campaigns featuring the Energizer Bunny or the Old Spice Guy remain memorable, […]

Consumers Value Both Privacy and Personalization

Consumers Value Both Privacy and Personalization

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Marketing publications often discuss data privacy and personalization as if they are in tension. In reality, consumers want both.

What Retailers Can Learn from Spotify and Netflix

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Peter Messana, CEO of Searchspring, believes retailers have a lot to learn from their counterparts in entertainment. And, he argues, consumers already expect the same level of convenience in retail. 

Location-Based Marketing Association: Simon Property Group Launches Search Platform

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In this episode of Location Weekly, the Location-Based Marketing Association covers Readyland’s Alexa-enabled books letting kids talk to characters, Peru’s Oechsle dressing mannequins in theaters with their clothes, Simon Property Group launching a search platform for shoppers, Geobroadcast responding to broadcast association complaints, and updated stats on the performance of the SocialShelf platform.

How to Use Relevant Customer Data to Drive Personalized Experiences

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Artificial intelligence and machine learning have made the connection of data sources possible so brands can execute practical personalized CX approaches.

Location-Based Marketing Association: McDonald’s Gets Personal at the Drive Thru

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In this episode of Location Weekly, the Location-Based Marketing Association covers Verve Group partnering with Getty Images, Snapchat adding Ghost Trails for your friends’ location history, McDonald’s getting more personalized at the drive thru by recognizing car license plates, and SafeGraph partnering with PredictHQ for location intelligence.

Brands Embrace Holistic Data to Improve CX

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Flawless experiences, complete personalization, and timely communication across multiple channels. Consumer expectations have never been higher. With the line between success and failure now razor thin, more brands are asking how they can use data to provide customized experiences that cater to each buyer’s wants and needs.

The Middle Ground on Personalization

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What is the most viable critique of personalization, and what form should personalization take to provide real value to marketers and consumers?

mobile payments

The Future of Personalization Requires Direct Engagement with Consumers

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We can probably all agree that to attempt personalization and get it wrong is worse than not doing it at all. No one wants to invest significant money into data collection to not see the ROI, and consumers don’t want to see irrelevant messaging from brands. So, how can marketers effectively personalize their communications and understand the human they are trying to reach behind the screen?

Marketers Struggle to Balance Personalization and Privacy

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While consumers are increasingly coming to expect personalization in their inboxes, too much personalization can damage trust and steer customers away. Nobody wants to feel like they’re being watched, but recent surveys show consumers are also growing increasingly frustrated with marketing materials that aren’t targeted enough.

Expert Roundup II on Personalization and Zero-Party Data

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Street Fight’s theme this month is personalization and data parties: a current obsession of adtech players as well as the advertisers they serve. Businesses are figuring out how to provide relevant experiences to customers online with comparatively little data at their disposal; we’re here to cover the evolution of their struggle.

Expert Roundup on Personalization and Zero-Party Data

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Street Fight’s theme this month is personalization and data parties: a current obsession of adtech players as well as the advertisers they serve. Businesses are figuring out how to provide relevant experiences to customers online with comparatively little data at their disposal; we’re here to cover the evolution of their struggle.

The Future of Data Privacy Laws and What it Means for Marketing

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More than ever, marketers need to rely on engaging consumers with helpful information and helping customers achieve success. Modern consumers do not want to be inundated with troves of information to which they cannot relate. They want to come across information and products that are useful to them when and where they need them most.

Ad Tech and Privacy

Street Fight’s February Theme: Personalization and Data Parties

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The martech industry has been having an intense conversation over what level of personalization is appropriate, effective, and feasible and how companies should collect data to drive that customization. This month, Street Fight will focus its coverage and opinion columns on personalization and the various kinds of customer data as determined by degrees of proximity to the consumer.

What is Experiential Personalization?

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3radical has a beef with what the martech industry calls personalization. As CEO Michael Fisher puts it, “Serving a consumer a digital ad for a raincoat because that consumer was recently looking elsewhere at raincoats isn’t personalization.”

What’s Next for Personalization and Digitization in E-Commerce

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We’ll see the evolution of two major e-commerce trends in 2022. First, e-commerce retailers will work to make their digital homes less of a copy of every other e-commerce site and more of a destination that users want to spend time at. Second, the line between brick-and-mortar and digital is going to become fuzzier and less defined.

Personalization’s Chief Risk and Reward: Identity Reinforcement

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Martech is not an industry that merely measures or codifies consumer behaviors, interests, and identities. It is an industry in the business of manufacturing identities. And that is an awesome political and economic power in both the positive and negative senses of the word.