Retailers Use Visual Channels to Attract Last-Minute Mother’s Day Shoppers
Spending on Mother’s Day is expected to reach $25 billion this year, with consumers flocking to department stores and florists in search of the perfect gifts for Mom. The bulk of that spending will happen in the next few days, as foot traffic data from the location platform GroundTruth reveals that Americans tend to wait until the very last minute to shop for Mother’s Day gifts.
What are retailers around the country doing to prepare for the onslaught of last-minute shoppers? More than ever before, retailers are leaning on visual marketing opportunities to drive last-minute sales.
Within 24 Hours, Further Signs That HUD’s Facebook Probe Could Upend Digital Ad Industry
What’s at stake in the Facebook housing discrimination probe and related investigations into Google and Twitter is whether the dissemination of online content—the news, product recommendations, advertising campaigns of all kinds, and entertainment—can and should be permitted on the basis of data collected on users’ personal characteristics and past behaviors. Should organizations, in industries as varied as entertainment, apparel, tech, and education, be permitted to use evolving technology to predict whom ads should target and thus who should see the content promoting Berkeley’s MBA program, the new housing development in Long Island City, or the hip sunglasses Warby Parker will never get me to buy? How does past human behavior and long-term inequality in various groups’ access to privileged resources shape ad targeting and the technology that automates it, and can the tech industry reach beyond those limitations to open up new futures instead of capitalizing on and reinforcing historical distinctions?
The news this week of the Trump administration’s first charges filed against a major tech company is the first step on our path to finding out.
Street Fight Daily: Google Misses Self-Imposed Transparency Deadline, Retail’s Apparent Comeback
TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Google Misses Self-Imposed Deadline to Implement IAB Consent Framework… How to Build a Quality SMS Subscriber List, Bridging the Gap Between Text and CRM… Hard Lessons Breathe New Life into Retail Stores—But Few Reap the Benefits…
Civil’s Bold Plan for the News Crisis: ‘Flip the Business Model on Its Head’
In this Q&A, Matt Coolidge, head of marketing and a co-founder at Civil, explains how a “new economy for journalism” oriented around unifying publishers and their audiences is working to flip the business model for news through such innovative approaches as blockchain technology.
Street Fight Daily: Uber Cash Burn Narrowing En Route to IPO, CallRail Engages User Base to Drive Product Dev
TODAY IN LOCAL & DIGITAL MARKETING… Uber’s Losses Continue, But Narrow, In Its March Toward an IPO… At CallRail, Community Forums Prove Valuable for Product Development… How Yelp’s Revamped Ad Biz Powered a Great Quarter…
Street Fight Daily: Agencies Adapt to Amazon, Local News Sites Awash With Ad Fraud
TODAY IN LOCAL & DIGITAL MARKETING… Hacking Amazon: Agencies Create Workarounds for an Emerging Ad Giant… Local News Publishers Still Mired in Ad Fraud, New Pixalate Data Shows… More than 1,000 U.S. News Sites Are Still Unavailable in Europe Post-GDPR…
Street Fight Daily: Google Is Disrupting Local Event Discovery; Amazon Teams with Yext to Empower Local Businesses
TOP STORIES IN LOCAL & DIGITAL MARKETING… Google Updates Search to Recommend Local Events Based on User Interests… Amazon Expands Alexa’s Brain With Yext Business Services… Advertising Helps Push Amazon’s Quarterly Profit to $2.5 Billion…
Street Fight Daily: How to Target Customers Without Being Creepy, Keys to Brand Success with Voice
TOP LOCAL TIPS AND STORIES… The Line Between Cool and Creepy: How Much Personalization is Too Much?… IBM Says Data and Utility Are the Keys to Brand Success in Voice… Google Has Asked Ad Tech Firms to Guarantee Broad GDPR Consent, Assume Liability…
Street Fight Daily: Groupon Puts Itself on the Market, Google Demoting All Slow Sites
The latest in local and hot takes on tech & marketing… Groupon Reportedly Puts Itself on the Market… Google Speed Update Is Now Being Released to All Users… Some of London’s Top Retailers Call for a Sales Tax on ‘Largely Online’ Rivals…
Street Fight Daily: Voice Disrupts Local News Delivery, Grocers Partner with Meal Kits
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Listen Up! Voice Makes Itself Heard in Delivery of Local News… As Grocery Shopping Evolves, Supermarkets Partner with Meal Kit Services… Apple’s App Store Privacy Crackdown May Hurt Facebook’s Onavo…
Street Fight Daily: Snap Wins With Programmatic AR Ads, How Cousins Subs Keeps It Local
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat’s Programmatic AR Ads Are Gaining Traction… Whole Foods Will Give Amazon Prime Customers 10% Off on Sale Items… Another Ad Tech Firm Reduces European Operations Ahead of GDPR…
Street Fight Daily: Ad Tech Facing Day of Judgment in GDPR, Who’s Using Local AR?
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Publishers Say They’ll Use GDPR to Shed Ad Tech Vendors… Smart Speakers Top Phones for Voice Assistance… Cisco Is Acquiring Business Intelligence Startup Accompany for $270M…
Street Fight Daily: Blaze Pizza Innovates in Local, The State of In-App Mobile Ads
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Blaze Pizza Leverages Mobile App, Instagram, Events to Entice and Keep Customers… Is There Hope for In-App Mobile Advertising?… Buyers Warm Up to Amazon’s Ad Biz…
Openings and New Hires at Mono Solutions and Twitter
Every two weeks, Geoff Michener covers some of the latest openings and new hires in this dynamic industry. This week’s edition includes moves and new openings at Emerging Insider Communications and MoviePass.
Street Fight Daily: Zuckerberg Breaks His Silence, Voice Revolution Not Here Yet
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Zuckerberg Breaks His Silence on the Controversy Surrounding Data Security… Survey Finds Few Consumers Using Voice-Assisted Devices to Browse, Make Purchases… Amazon Customer Shopping Habits Divided by Age, With Some Surprises…
Street Fight Daily: Facebook Invests in Local News, Ford Plans to Enter Local Delivery
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Announces Support for Local News Subscriptions… Ford Lays Foundation for Autonomous Ride-Hail and Delivery Service… CPGs Focus on Marketing in Tough US Retail Landscape…
Street Fight Daily: Thumbtack Brings AI to Local Services, Amazon Go Model to Expand
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Thumbtack Creates Work By Giving the Yellow Pages an AI Twist… Amazon Plans to Open As Many As Six More Amazon Go Stores This Year… Twitter Tightened Up the Requirements for Its Amplify Publisher Program…
Street Fight Daily: Amazon Begins Whole Foods Deliveries, SEO Metrics To Bear in Mind
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Begins Offering Whole Foods Deliveries via Prime… SEO Metrics You Should Be Tracking But Probably Aren’t… A Crazy Idea for Funding Local News: Charge People for It…
Street Fight Daily: Publishers Desert Instant Articles, Walmart Bets on VR
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… More Than Half of Facebook’s Instant Articles Partners May Have Abandoned It… Walmart Looks to Revolutionize Retail with VR Acquisition… Vogue and GQ Will Test Content Inside Amazon’s Echo Look…
Twitter Time: Responsible Writing in Today’s Media Landscape
If criticism of Twitter and the news media is ubiquitous, it is largely because content on those platforms so often fails to rise to the challenge of responsibility. It aims to produce outrage and push partisan narratives without interrogating its assumptions and all the facts in play. It lacks thought at a time when the endless and rapid reproduction of content in digital space demands we be more thoughtful than ever because we never know where and in how many places our words will reappear.