LBMA Vidcast: Square Goes Mobile SDK, Gimbal Buys UberMedia

On this week’s Location-Based Marketing Association show: Square goes mobile SDK, Sinclair + Harman + SK Telecom, Gimbal buys UberMedia, AT&T and others to stop selling location data, LocusLabs partners with IndoorAtlas. Special Guests: Herve Utheza (Here Technologies) & Tom Kenney (Verve).

LBMA Podcast: Spent Retail Analytics, Reveal Mobile Black Friday Report

On this week’s LBMA show: Spent retail analytics, LinkSure free global WiFi, Casino competes with AmazonGo in France, McDonald’s dancing in the streets of Bogata, Shopkick + Unilever & Walmart, Verve + AdCouncil for Goodwill. Special Research—Reveal Mobile Black Friday Report.

LBMA Podcast: New LBMA Research, Foursquare & Tinder, Verve & Receptiv

On this week’s edition of the Location-Based Marketing Association podcast: iQiyi, Location Sciences, Foursquare + Tinder, Google Expeditions, Verve buys Receptiv, Kohl’s + Amazon returns, London goes iZettle, and new research from The LBMA.

Street Fight Daily: Highlights from Street Fight Summit, Advertisers Drop DSPs to Cut Costs

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… #SFSNYC: The Growing Power of SMB OS… #SFSNYC: Investors on Billion-Dollar Opportunities in Local and Where to Find Them… Advertisers Cut DSPs 40% Over Two Years…

#SFSNYC: Verve’s Mark Fruehan Talks Being a Tactician in Location-Based Advertising

Mobile and local offer huge opportunities in potential revenue to advertisers smart enough to capitalize on them. But location data will ultimately hold value for marketers only if its collection and analysis rests on accurate audience identification, said Mark Fruehan, executive vice president of enterprise platforms at Verve, at Street Fight Summit Wednesday.

Street Fight Daily: Programmatic Comes to Audio, Publishers See Increase in Direct Traffic

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… DoubleClick Bid Manager Opens Up Digital Audio Ad Buying Globally… In the Post-Facebook Era, Publishers See Rise in Direct Traffic… Mobile App Header Bidding Expands Monetization Opportunities for Publishers…

Openings and New Hires at Verve, Yelp, Star Tribune

Every few weeks, Geoff Michener takes stock of some of the latest hires and openings in hyperlocal marketing, tech, and media. This edition includes openings and new hires at Digital Remedy, Shoptiques, adMarketplace, and Motista.

Street Fight Daily: Email Closes Path to Purchase, Ad Tech Courts Subscription-Based Publishers

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Email Lures Back E-Shoppers With Abandoned Carts… Ad Tech Vendors Are Pitching Themselves to Publishers as Subscription Saviors… Facebook Lets Advertisers Target Users Based on ‘Sensitive’ Interests…

The Future of CRM: Devices, Data, Touchpoints, Apps—and Analytics

In a mobile-only world, better CRM solutions are as close as the smartphones in our pockets. With that in mind, let’s look at what the mobile device ID can do to reshape CRM and at how it points to the future of better consumer experiences.

Street Fight Daily: Ad Tech Facing Day of Judgment in GDPR, Who’s Using Local AR?

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Publishers Say They’ll Use GDPR to Shed Ad Tech Vendors… Smart Speakers Top Phones for Voice Assistance… Cisco Is Acquiring Business Intelligence Startup Accompany for $270M…

The Cookie is (Still) Dead: Device IDs and the Future of Mobile Marketing

Some hybrid cookies-based scenarios will putter along, and some scale-hungry players will stick to old tech for a bit longer, but smart marketers are investing in customer data platforms that are mobile-first, connecting CRM directly to the mobile device.

Why Mobile Ads Need Form and Function (VIDEO)

Verve VP and creative director Walt Geer believes that effective mobile local advertising balances form and function. The view towards proper balance stems from Geer’s longstanding position that more attention needs to be paid to creative in mobile ad campaigns.

Raise Report: Hiya, HappyOrNot, Standard Cognition Score New Funding

Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Omnyway, Crosser, and Allset.

Sophistication, Efficiency, Control: Unlocking the Future of Programmatic Direct for App Publishers and Advertisers

As it splits the difference between real-time bidding and totally manual ad-buy systems, programmatic direct allows publishers and advertisers to create specific agreements around how the process will work. It guarantees protected inventory and premium placements without requiring much in the way of hands-on operation.

Why Premium Media Is the Gold Standard for Brand Marketers

There are media companies and then there are the media companies that deserve brands’ business — the ones that represent a positive baseline. High-quality premium publishers and advertisers know what high-quality environments look like. Consumers know it, too.

LBMA Podcast: Hero Boyfriend App, Blippar, Verve Acquires Sense Networks

This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Husband Pods, Posterscope + SanPelligrino, Drobotron, Flybits, Mobilitie + GGP, ClearChannel + CubeIQ.

LBMA Podcast: Patron + Foursquare, Snap’s Map, Verve Acquires Matchinguu

This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: FlyBuy app, Nomadic VR, IKEA teams with Apple. And Special Guest: Rob Woodbridge.

Accidental Ad-Blocking: The Brand-Safety Snag that Advertisers Can Fix

When it comes to ads that brands want to publish on the web as well as in-app, there’s a brand-safety technology snag that many advertisers don’t know about — and it’s costing them in-app impressions. Think of it as accidental ad-blocking.

#SFSNYC: Verve Sees New Revenue Streams in Location-based Mobile Ads

“People, not platforms, drive revenue,” says Verve’s Ray Green. “We [often] talk about technology and revolutionary platforms, but rarely do we talk about the actual people, which is what drives revenue for most of what we do.”

Yext Shares Up Sharply in Initial Day of Trading, Portending Well for Local

Yext’s shares jumped nearly 22% in the company’s initial day of trading, with the price rising as high as $14.25 per share before settling to $13.41 at close. The strong opening was a hopeful message from Wall Street for the local marketing industry, which has been looking to Yext’s IPO as a bellwether.