Openings and New Hires at YP, Hailo, Google, and LivingSocial

Share this:

Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, new jobs and hires at Advance Visibility, Hearst, Cross-Post, Placed and more…

Why Marketers Need to Consider Context — Not Just Audience

Share this:

In a Street Fight webinar Tuesday sponsored by Skyhook Wireless, Aaron Strout of marketing agency W20 Group and Skyhook’s Mike Schneider discussed the growing role of contextual targeting, and outlined a few steps that brands can use to create meaningful mobile experiences. …

LBMA Podcast: Google Outside, Urban Airship, and Thinknear’s Eli Portnoy

Share this:

On the show: Geotargeted ads to help The Times Newseum; Weve is dead; Pigeonly’s Photopigeon; MoodMedia rolls out presence; and the strategy behind Macy’s committing 4000 stores to Shopkick…

Street Fight Daily: FiveStars Raises $26M, Postal Service Eyes Grocery Delivery

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyFivestars Raises $26m to Build Up its Digital Loyalty Program (GigaOm)… Postal Service Seeks to Extend Grocery Deliveries (Wall Street Journal)… The Newsonomics of Auctioning Off Digital First’s Newspapers (Nieman Journalism Lab)…

Will Local Media Consortium Save Lee From Knife’s Edge?

Share this:

Lee Enterprises is meeting its Chapter 11 debt obligations, recently stretched out debt payments at lower interest, and has cut expenses by $285 million — albeit at cost to editorial quality at the local and community levels. But with the company likely having done much of the cost cutting available, the pressure is on to keep increasing digital ad revenues…

5 Local Marketplaces for Housecleaners

Share this:

Marketplaces aimed at providing consumers with easy ways to quickly find and book local housecleaners and home services providers are heating up, with frontrunners like Handy and Homejoy enjoying major investments from well-known venture firms like Revolution (led by AOL co-founder Steve Case and Groupon chairman Ted Leonisis), Google Ventures, and Redpoint Ventures. Here are […]

Street Fight Daily: Pro.com Raises Another $14M, Uber Talks to Regulators

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyBezos-Backed Pro.com Raises Another $14 Million to Help Renovate Your Home (Businessweek)… Uber Open to ‘Debate’ With European Regulators Over Ride-Sharing Rules (Wall Street Journal)… Bringing Tablets To Restaurant Tables Nationwide Nets E la Carte $35 Million (TechCrunch)…

In Navigating Supply and Demand, Groupon Hopes for New Life

Share this:

During a presentation at BIA/Kelsey’s Leading in Local event in New Orleans Tuesday, Dan Roarty, vice president of local commerce at Groupon, positioned the company’s deal marketplace as one part of a much more ambitious effort to create a platform that connects local supply and local demand well-beyond the confines of an email blast…

Selling to Small Businesses: Getting Your Pitch Past the Gatekeepers

Share this:

Having better conversations with gatekeepers is one way to improve the sales process. Most inquiring sales reps tend to ask a gatekeeper when the decision maker will be available and then quickly end the sales call. This is a waste of a great opportunity to gather valuable intel. A gatekeeper can be your unwitting scout, giving you the information you need to better serve your prospective client…

Street Fight Daily: Clinkle Finally Launches, Ron Johnson’s New Startup

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyClinkle Finally Launches Its Payments Service (But Not The One Originally Promised) (GigaOm)… Former Apple Exec, J.C. Penney CEO to Launch Delivery Startup (Business Insider)… Macy’s Aims to Become Retail Tech Powerhouse With Latest Moves (Fortune)…

Yellow Pages Publisher Acquires LocalVox

Share this:

TBC Holdings, the parent company of The Berry Company, announced earlier today the purchase of NYC-based LocalVox Media. LocalVox, which provides a wide range of marketing software platforms designed specifically for local and hyperlocal marketing, sees the deal as an opportunity to become the go-to app for hyperlocal marketers from coast to coast…

Five Lessons Google Learned About Selling to Small Businesses

Share this:

For Google, the shift to mobile presents an opportunity to learn from mistakes made during the desktop internet boom. James Croom, head of marketing for the project, has spent five years in the company’s small business team. He said Monday that the company’s new Google My Business project builds on some learnings from the company’s Get Your Business Online effort launched in 2009 to drive business across the world to build websites…

Street Fight Daily: Radius Raises $55M, Square’s New Register

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyRadius Raises $54.7 Million to Improve Sales Leads Using Big Data (Wall Street Journal)… Square Is Making a Register That Takes Bitcoin and Apple Pay (Wired)… Hotels Use Online Reviews as Blueprint for Renovations (New York Times)…

Ecommerce Companies Finding Success in Brick-and-Mortar

Share this:

The move into physical retail has become a fashionable choice within New York’s growing ecommerce industry. Now, these firms are finding that industry watchers may have overstated the economic advantages of an online-only sales model particularly as new technologies allow retailers to reduce the footprint needed to generate sufficient revenue.

Report: Online and Digital Ads to Reach 25% of Local Media Revenues in 2015

Share this:

Total local media revenues are expected to reach $139.3 billion next year, up from $137 billion this year, for a 1.6% growth rate, with digital and online advertising surpassing the one-quarter mark for the first time, according to BIA/Kelsey’s 2015 U.S. Local Media Forecast. “Mobile and social are growing faster than imagined,” said Mark Fratrik, the company’s chief economist…

Street Fight Daily: Samsung Teams With PayPal, Amazon Loses Local Commerce Exec

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologySamsung is Teaming With Paypal for Mobile Payments on a Watch (GigaOm)… Amazon Loses Key Payments Product Leader to Microsoft (Recode)… More Than Half of US Consumers Don’t Want to Friend a Brand Online (Wall Street Journal)…

Silicon Valley Looks to Put a Cloud Over Main Street

Share this:

If you listened to folks in Silicon Valley, it seems like there’s never been a better time to run a small business. The data suggests otherwise. But as marketing automation spreads, SMBs are poised to become stiffer competition…

Eaze Sees Local Opportunity in Medical Marijuana On-Demand

Share this:

Like other on-demand services, Eaze lets users easily order a specific strain and quantity of marijuana, finds the nearest deliveryperson with that specific strain in stock, and then tracks the delivery in real-time to get an accurate ETA. Eaze says it can deliver marijuana in San Francisco in roughly 10 minutes….

LBMA Podcast: Apple’s Big Event, TalkLocal Rebrands

Share this:

On the show: Into the Storm’s augmented reality street sign; Unicef’s Digital Drum Project; Budweiser brings beer to your Facebook friends; WhatsApp and Skype add location sharing; Twitter brings buying to your stream; iScent thinks we want to smell our emails; T-Mobile becomes the UnCarrier….

Street Fight Daily: Facebook Tweaks Algorithm, Airbnb Shuffles Amid IPO Speculation

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyFacebook Updates Its Algorithm (Yet) Again. (GigaOm)… Airbnb Finance Chief Swain Departs Amid IPO Speculation (Bloomberg)… The End Is Near For Panoramio, Google To Migrate Photos To Google Maps Views (VentureBeat)…