Case Study: Jelmar Reaches Younger Demo With Location-Based Promotion

The cleaning products manufacturer ran a promotion last year with inMarket’s CheckPoints mobile app, which rewarded customers for scanning CLR and CLR Bath & Kitchen products with their smartphones. As a result, Jelmar saw an immediate uptick in sales at stores where the mobile promotion ran…

Humanizing ‘Dry’ Data Is Only Part of the Challenge for Community News

I’m utterly convinced that data will be the salvation of community news sites, both in delivering more audience-engaging content and doing so cost-effectively. But the big problem in community journalism is not data that’s dry and creepy. It’s data that’s incomplete, badly formatted, sloppily collected or – most serious of all – withheld…

Street Fight Daily: LivingSocial Losses, Facebook Offers Pick Up

A roundup of today’s big stories in hyperlocal content, commerce, and technology.LivingSocial records net loss of $650 million for 2012 (The Washington Post)… Facebook Offers Have Been Claimed By 42M Users (TechCrunch)… Time to Retire the Term ‘HyperLocal’ (Screenwerk)…

What We Mean When We Talk About ‘Hyperlocal’

When we launched Street Fight, we expanded the term “hyperlocal” from its traditional use pertaining only to passionate, driven, highly local publishers who were the first to act on the erosion of local media’s business. We have applied it to include anyone who is disrupting and taking market share from traditional media and offering local businesses new ways to reach consumers…

Edo Bucks Trend, Expands Into Local

As firms like Group Commerce pull out of the local market, others like Edo are moving in the opposite direction.The company, which syndicates card-linked offers to financial institutions like Ally Bank and Fifth Third, has hooked up with local reseller 2Go Media to open its network to local merchants through a simplified version of its enterprise platform…

The Local Conundrum: Rich Content or Accurate Information?

Google may have thought that situating local within Google+ would somehow obviate the need to fix it, but the presence of engaging content does nothing to modify the basic requirement that information services provide useful information. Perversely, information services spend too much time pretending they are content services but offer none of the openness of those services where it’s really needed…

With Abraham Out, What’s Next for eBay Local?

Earlier this week eBay announced that it had parted ways with Jack Abraham, the founder of Milo (which eBay acquired two years ago) and a centerpiece of the web giant’s blistering push into the local space. Abraham’s departure leaves a vacancy at one of the more important positions in the hyperlocal ecosystem and presents questions about the evolving structure of eBay’s off-line commerce efforts….

Why OpenTable’s Foodspotting Buy Is Good for Restaurants

Foodspotting, a provider of a food-sharing and recommendations app, announced yesterday that it would be acquired by reservations company OpenTable for $10 million. While the two services seem quite different (one is for reservations and the other is a social network organized around food) the acquisition could mean good things for both companies as well as local restaurants….

Street Fight Daily: Intuit’s New Direction, Fousquare’s New Business App

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Intuit’s New Payments Directions In NFC, Passbook And Facebook Revealed In 20+ New Products (TechCrunch)… Foursquare’s New App Is Open for Business (AllThingsD)… Belly Bites is Free Sampling for Local Merchants Done Right (PandoDaily)…

#SFSNYC VIDEOS: Panels and Presentations From Our Recent NYC Summit

It’s been a couple of weeks since we gathered hundreds of hyperlocal industry execs in New York at the Street Fight Summit, but we’re still sifting through a lot of the ideas and inspiration that emerged from those few days. We’ve uploaded video clips of nearly all the onstage presentations and panels and are happy to share them with you…

6 Indoor Navigation Platforms for Retailers

Nearly three-quarters of consumers with smartphones say they would rather use their mobile devices inside a store than ask an associate for help. Here are six platforms that merchants of all sizes can use to help customers find products on store shelves and perhaps complete more transactions…

Street Fight Daily: Abraham Leaves eBay, Opentable Acquires Foodspotting

A roundup of today’s big stories in hyperlocal content, commerce, and technology.eBay Loses Head of Local Jack Abraham (Fortune)… OpenTable to Acquire Foodspotting for $10 Million (The New York Times)… Why the Future of Local-Mobile Advertising Is Not What You May Think (Screenwerk)…

What Multilocation Brands Need to Do to Prepare for Facebook’s Graph Search

National brands have invested nearly all their Facebook resources in building and supporting brand pages for the purpose of publishing content and managing customer relationships at the corporate level. But these brands don’t do business at the corporate level.They do business at the local level through large, brick-and-mortar networks. When it comes to Graph Search, these physical locations and their corresponding local Facebook pages are what really matter…

Bringing SMB Point-of-Sale Systems to the Cloud

The introduction of SaaS POS has broad implications, not only for payment firms like Square, but also a host of other loyalty and lead generation start-ups that have worked to tie into the point of sale over the past 18 months. It brings scalable access to real-time data on nearly every inch of local retailers’ operations, not only accelerating existing sectors like loyalty and rewards but opening new opportunities for key services like live inventory search…

Street Fight Daily: Group Commerce Layoffs, Mayer Talks Location

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Group Commerce Has Laid Off 28% Of Its Staff (Business Insider)… Is Foursquare on Marissa Mayer’s Silicon Alley Shopping List? (BetaBeat)… Keith Rabois Talks About Sexual Harassment Claim, Becoming a “Distraction” at Square and What’s Next (AllThingsD)…

Can Foursquare Get Its Mojo Back by Embracing ‘Passive’ Check-Ins?

Does Foursquare need to be “fun” anymore? I’d say no. “Fun” means fighting an ever-diminishing battle over consumer mindshare on mobile — a fight Foursquare is losing. It’s also contrary to what Foursquare is trying to build with its Explore functionality…

PODCAST: This Week in Location-Based Marketing — Lumi Mobile

In this week’s episode, hosts Rob Woodbridge and Asif Khan look at Google’s moves with Zavers and Fieldtrip. They also touch on payments companies PayPal and GoBank and examine RedStripe’s latest local initiative. Plus special guest Dan Foreman of Lumi Mobile talks the death of surveys…

Street Fight Daily: Square COO Departs, Hyperlocal Investment in 2013

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Square COO Keith Rabois Departs Company (AllThingsD)… Mobile, Local & Search: 5 Sources of Innovation & Investment in 2013 (Search Engine Watch)… Why the Department Store Experience Needs a Serious Upgrade, Too (Venture Beat)…

The Big Implications for Local in Facebook’s New Graph Search

Given that Facebook is using multiple individualized cues to return search results that are customized for you, traditional SEO — already threatened by Google’s moves toward personalization — will be close to meaningless in the new context of Graph Search…

Under a Bushel in Bay Area, a Model for Hyperlocal

Redoubtable hyperlocal editor Tracy Record, who told me about Claycord.com, described it in her inimitable way: “When I stumbled onto it recently, it made me cry. It is so much like what we do, down to the community’s comments and involvement.” To find out more about the site, I posed a variety of questions to its founder, editor, and publisher…