Street Fight Daily: Radius Scores $12.4M, Retailer Spend on Mobile Doubles

Share this:

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Local Business Sales Intelligence Platform Radius Raises $12.4M From American Express And Others (TechCrunch)… Retailers to Ring Up Sales Via Mobile (The Wall Street Journal)… Indoor Venues Are The Next Frontier For Location-Based Services (Forbes)…

Apple May Have the Hardware, But Google’s Winning Hyperlocal

Share this:

The hyperlocal interface will overwhelmingly revolve around a mobile experience with advertising and commerce tied to location and in-the-moment activities or sentiments. By ceding that real estate to Google with a sub-par user interface and experience, Apple is handicapping its future efforts to earn a significant chunk of that market…

Case Study: Texas Roadhouse Goes Local on Facebook

Share this:

Rather than creating a single Facebook page to serve as a hub for all 300 plus Texas Roadhouse locations, Dave Dodson and his team have created local Facebook pages for each restaurant in the national chain. Dodson says people are more likely to be engaged with local pages, leading to an increase in comments, likes, and photo submissions on social networks like Facebook, Twitter, Instagram, and Foursquare…

Street Fight Daily: Nextdoor’s Use Case, GroSocial Acquired

Share this:

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Nextdoor’s Unexpected Killer Use Case: Crime and Safety (PandoDaily)… Fresh From Its $54M Raise, Infusionsoft Acquires GroSocial, The “Buddy Media For SMBs,” To Expand Into Social Marketing (TechCrunch)… Five Hyper-Local Marketing Trends to Take the Street Fight to the Next Level (AdAge)…

Voice Media Group Enters Content Partnership With Foursquare

Share this:

Alt-weekly publisher Voice Media Group has announced a partnership with Foursquare that will make event content from VMG’s Voice Places initiative available to users of the location-based app. “This was a natural next step in terms of combining our curated local content with the experience that they provide around location and events,” Scott Tobias, CEO of Voice Media Group, told Street Fight…

5 Ad Exchanges for Local Publishers

Share this:

In an effort to gain control of their ads and ensure that their inventory is being sold at the highest possible rates, more hyperlocal publishers are banding together and joining private ad exchanges. Here are five private exchanges that local publishers can use to gain control of their inventories…

Local Listings Spread — From One Site to Hundreds

Share this:

One recurring theme at last week’s Street Fight Summit concerned the ongoing project of creating, organizing, and aggregating data and content associated with location. For SMBs, the new marketing strategy favors dispersed deployment of enhanced content across multiple media and mobile services…

Street Fight Daily: Pushpins Snapped Up, In-Store Payments Boom

Share this:

A roundup of today’s big stories in hyperlocal content, commerce, and technology.The Full Story of Pushpins Acquisition by Ebates Parent Performance Marketing Brands (PandoDaily)… Forrester: Proximity Payment is Fastest-Growing Segment of Mobile Payments (Mobile Commerce Daily)… How To Make Foursquare Fun Again (Business Insider)…

#SFSNYC Recap: The Next Generation in Hyperlocal

Share this:

We’re just winding down from an excellent week of conversations about hyperlocal at the Street Fight Summit in New York. Many thanks to our speakers and sponsors and everyone who joined us. Our next major conference will take place in San Francisco in early June; stay tuned for more information in coming weeks. In case you missed it, here are links to Street Fight’s coverage of the event…

Fragmentation in the Device Landscape and What It Might Mean for Local

Share this:

We know that the great mobile shift has arrived. This does not mean the end of the laptop era entirely, as any user of processor-intensive software like Photoshop knows. But it does mean that we are using our devices in ways that have become heavily context dependent…

Openings & New Hires at Advance Digital, Neustar, Factual, Yellowbook & More

Share this:

A new big-name CMO arrives at LivingSocial to shake things up, while a senior technology exec departs there. Brad Moore leaves Tribune Company. And now that the new year is fully upon us, employers are posting openings for a range of jobs, from digital account director to director of client services, as well as for SEO manager and manager of publisher solutions. Find your job now!

PODCAST: This Week in Location-Based Marketing — Waze, Spun

Share this:

In this week’s episode, hosts Rob Woodbridge and Asif Khan have nine different stories, including their bewilderment at Waze; why they think 4sqTrigger is onto something; and UrbanAirship’s progress with Tello. Also Scott Lindenbaum of Spun talks about using a goat for location-based marketing…

Street Fight Daily: Yelp Surrounded, Mobile Advertising’s Future

Share this:

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Is It Time Local Site Called for Yelp? (The Wall Street Journal)… Is Location Based Advertising The Future Of Mobile Marketing And Mobile Advertising? (Forbes)… Openings & New Hires at Advance Digital, Neustar, Factual, Yellowbook, Apple and More (Street Fight)…

For Hyperlocals, How Long the Roller-Coaster Ride?

Share this:

Borrell Associates delivered an upbeat 2013 projection last week for an increase of 31% in ad spending in the local digital space. But even as the outlook seems brighter for local online, highly regarded hyperlocal editor and publisher Mike Fourcher announced his plans to leave the helm of his two neighborhood sites in Chicago…

Case Study: New Loyalty Program Connects ’Wichcraft With Customers

Share this:

After years of using paper punch cards to promote loyalty at its 16 locations, ’Wichcraft is going digital with a mobile loyalty program. By tying customer phone numbers to ‘Wichcraft’s POS system, director of marketing Ellen Kim hopes to send targeted promotions based on individual purchase histories and build more intimate relationships with the most frequent customers…

Street FIght Daily: Shopkick Hits Profitability, Groupon Expands Reporting

Share this:

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Shopkick Says It’s Now Profitable, With Its Shopping App Adding $200M In Sales For Target, Best Buy And Others In 2012 (TechCrunch)… Groupon Unveils Merchant Impact Report, a Free Service So Merchants Can Justify Their Deal Performance (The Next Web)… AOL’s Patch to Go From Lousy Local News Network to Even Worse Community Message Board network (PandoDaily)…

#SFSNYC: Jim Brady on Building Engagement and ‘Stacking Digital Dimes’

Share this:

The TBD vet and Digital First Media editor-in-chief says that hyperlocal media must fill two roles for the reader. It has to be a water cooler — a place where people come to engage with news in a community — and an ATM, a utility connecting readers with actionable information.

#SFSNYC: Making Data Work for Hyperlocal Media

Share this:

In the wake of the Journatic scandal, the role of automation in hyperlocal publishing remains uncertain. Leaders from top hyperlocal media companies addressed the issue during a panel at Street Fight Summit on Wednesday. They discussed how use of data is affecting media today and the way it can make scale possible tomorrow…

#SFSNYC: Think Context Not Platforms, Says Google’s Tim Reis

Share this:

While 2012 was mobile’s breakout year, Tim Reis, head of mobile and social solutions at Google, urged marketers to move this year beyond platforms and instead focus on context during a morning keynote at the Street Fight Summit on Wednesday. “Consumers are very comfortable across [multiple] platforms; they don’t silo these activities,” said Reis…

#SFSNYC: Patch has Grown Up ‘Enormously,’ Says Webster

Share this:

In a fireside chat with Forbes’ Jeff Bercovici at the Street Fight Summit on Tuesday, Patch’s co-founder and president, Warren Webster, defended his closely watched hyperlocal network, denying reports that the AOL property was struggling to sustain its rapid growth.