Daily Deals: Still Lucrative for Local Publishers

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Given the challenges facing pure-play daily deal companies (and the saturation of news stories chronicling their issues), a casual observer could be forgiven for thinking that the deals space is experiencing a major downturn. Recent studies, however, suggest a more bullish outlook for deals in 2013…

Street Fight Daily: LivingSocial Hires CMO, Patch Talks Profitability

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.…. AOL Says One Out of Nine Patch Sites Profitable (SmartMoney)… Former Best Buy CMO Barry Judge Joins LivingSocial to Head Marketing (AllThingsD)… A Dire Prediction For Foursquare, With a Big Asterisk (Forbes)…

PayPal Media Network’s Doyle on eBay’s Local Push and ‘Closing the Loop’

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Walt Doyle, who was CEO of Where at its acquisition, now serves as general manager of PayPal Media Network. Street Fight caught up with Doyle recently to talk about “closing the loop,” building a local marketplace, and rethinking advertising’s role in the hyperlocal space.

Street Fight Poll: Consumers May Pay Extra for Same-Day Delivery

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In a recent Street Fight poll, 64% of consumers said they might be willing to pay a few dollars extra to receive retail goods faster, though for many it depends on the order. In a poll of 500 anonymous U.S. consumers, 14.8% said they’re very likely to pay extra for same-day retail delivery, and 14.8% said they’re somewhat likely…

6 Tools Local Publishers Can Use to Build Business Directories

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Directories give publishers a way to target local advertisers with a low-cost, self-serve alternative to traditional banners and display ads. Just as important, they provide instant value to readers interested in learning more about the merchants in their hometowns…

Street Fight Daily: Why Hyperlocals Flop, Everyblock Launches Ads

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.The Neighborhood Watch: Why Do Community News Sites, Once Hailed as the Future of Journalism, so Often Flop? (AdWeek)… EveryBlock Launches Native Ads (Everyblock Blog)… Far Fewer People Are Using Facebook Offers Than Facebook’s News Feed Says (Business Insider)…

Location + Mobile + Ads: Verve CEO Says People Are Set to Get It

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“I think 2013 is the year that people will begin understand that mobile advertising will soon be the premium channel for all digital advertising,” says Verve Mobile’s chief, Tom MacIsaac. “If you want to reach users when they are out and about, interacting with the real world, closer to the buying decision than ever before, mobile will be the preferred channel. Mobile will begin to do to online advertising what online did to print.”

Using Geotargeting to Follow the Consumer from Desktop to Aisle

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The choice of a location-based solution should depend on what message marketers want to convey to whom and when, along with how much consumer contact and engagement they want. As consumers continue to demand the ability to shop on their own terms and the local shopping experience becomes even more entrenched in the buying psyche, retailers will need a three-pronged digital strategy with a strong geotargeting component to be competitive…

Street Fight Daily: Ford Adds Glympse, TribLocal Head Exits

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.Ford Adds Support For Glympse, Lets Friends Know When You’ll Arrive (Mashable)… Chicago Tribune Exec Leaving Company (Chicago Tribune)… Their Apps Track You. Will Congress Track Them? (The New York Times)…

The Localization of the Enterprise

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Organizations are decentralizing and adapting to consumer hardware cycles by storing data in the cloud and utilizing software services without deployments. Tech capability dictated by employees is a seismic shift that will forever change the world of technology. We’re going to see a similar shift in marketing: the localization of the enterprise…

Openings & New Hires at PlaceIQ, Apple, Twitter, Hibu, and More…

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As the new year opens, employers are already making moves, scooping up hot talent, and posting job openings. Find out about PlaceIQ’s expansion, a promotion at Google, where Yahoo execs go when they leave, and some interesting openings at Google, plus lots of gigs for job-seeking business development and product management professionals….

PODCAST: This Week in Location-Based Marketing — LBS in 2013

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In this week’s episode, hosts Rob Woodbridge and Asif Khan look back at the most impactful stories on 2012, make six predictions for 2013, and pick a few companies to watch in the coming year…

Street Fight Daily: FTC Clears Google, Square Sold at Starbucks

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.Yelp Calls FTC Deal with Google a ‘Missed Opportunity’ (CNet)… Now on Sale at Starbucks: Square’s Credit Card Reader (The New York Times)… You’re Not Alone: Hyper-Local People-Finding (ClickZ)…

‘Indie’ Publishers Are Ready to Start Roaring

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The Local Independent Online News Publishers association is still in the cub stage, but it’s getting ready to roar. There’s a 11-member board of directors, a sense of mission that’s powered by what looks like a strong start in networking, and not least funding from the Patterson Foundation that will encourage LION’s growth by subsidizing membership dues…

4 Hyperlocal Trends to Watch in 2013

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2012’s rush to capture the hyperlocal audience has begun to wane as the reality sets in that while the online SMB market is huge and untapped, it remains hard to get those mom-and-pops to spend money on newfangled marketing methods. Last year’s intense startup activity has revealed four trends going into 2013…

Street Fight Daily: Apple Vets Waze, Yelp Lawsuit Overturned

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.Is Apple Plotting A Route To A Waze Acquisition? Rumours On The Road Point To Yes…  (TechCrunch)… Judge Can’t Order Yelp User to Edit Negative Review (Ars Technica)… eBay Tries Two New Ways to Sell: Drop-Off Points and Home Pick-Up (AllThingsD)…

Facebook Nearby and the Mobilization of Local

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At long last, Facebook has made a serious move in the local space, and Nearby now recommends local businesses based on your friends’ likes and check-ins as well as your proximity to general business listings. I can’t think of a better or a more timely summation of what’s happened in local search during the past year…

6 Mobile Tools for Managing Customer Complaints

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Rather than hiring additional employees to answer customer queries, manage complaints, check inventory, and process returns, local retailers are increasingly looking for mobile solutions. Here are six platforms that merchants can use to interact with customers and resolve issues without taking their focus off the people currently inside their stores…

Weather Channel SVP: Changing the Pitch on a Local-by-Local Basis

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Eric Hadley, the Weather Channel’s senior vice president for partner solutions and ad trade marketing, recently spoke with Street Fight about the local-national tension in weather coverage and information, the secrets behind Weather Channel’s success on mobile, and his predictions for the coming year. He will be appearing as a speaker at Street Fight Summit in New York later this month as part of an IAB-led panel titled “Using Location to Monetize Mobile Inventory.”

Street Fight Daily: Google Partners with Kia, Cloud Computing and Coupons

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.Car Rental Company Avis To Buy ZipCar For $500 Million (TechCrunch)… Google Partners with Kia Motors to Integrate Google Maps and Places into New Car Models (The Next Web)… How Cloud Computing Is Accelerating Context-Aware Coupons, Offers and Promotions (Business2Community)…