Case Study: Restaurant Rewards Customers With Cash-Back Promos

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After being disappointed by the results of a yearlong advertising campaign with Yelp, The Range Kitchen & Cocktails general manager Edward Camarillo decided to partner with MOGL, a card-based loyalty platform that rewards customers with 10% cash back when they pay with registered credit and debit cards at participating restaurants…

Street Fight Daily: Urbantag Acquired, OpenTable Optimizes Mobile

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.Social Network Tagged’s Fifth Acquisition: Location-Based Mobile Discovery App Urbantag (TechCrunch)… OpenTable Helping Restaurants to Lift Last-Minute Reservations on the Phone(AllThingsD)… A Waze Ahead of Apple in Map Race (AdWeek)…

Following Pivot, ThinkNear Finds Buyer in Telenav

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A day after Esri snapped up location-technology firm Geoloqi, Telenav has agreed to dish out $22.5 million to acquire ThinkNear, a hyperlocal advertising startup. The TechStars alum will join Telenav’s two year-old mobile advertising group, and form a new platform called Scout Advertising that will serve both the company’s consumer facing mobile application, Scout, as well as other partners…

Placed Launches Platform to Measure Offline Consumer Behavior

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Location analytics provider Placed has unveiled a new platform to measure offline consumer behavior, offering marketers and publishers the ability to measure the physical businesses their customers visit. With Placed Panels, which relies on opt-in consumer participants, marketers need only to create their own unique panel through Placed’s website and recruit consumer panelists…

Geoloqi’s Amber Case on Esri Acquisition: ‘Just Made Sense’

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On Monday Esri announced its acquisition of Geoloqi, the makers of back-end location technology solutions for developers, bringing the startup’s real-time location and geocoding support to Esri’s sprawling online mapping product. Geoloqi will continue to serve its existing customer-base as a new Portland, Ore.-based research and development arm of Esri…

Zaarly Co-Founder on Pivot: ‘Toughest 4-Month Build of My Life’ (VIDEO)

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Street Fight was in attendance at the recent Fortify.vc Distilled Intelligence 2.0 confab where Zaarly co-founder and CMO Eric Koester talked about the pain that comes with making a pivot at a startup that has tremendous momentum, funding and the former head of eBay on board…

PaperG Survey Highlights Rising Importance of Mobile

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A new survey released by local advertising technology company PaperG highlights the clear, continuing indication that mobile advertising is becoming increasingly important to media buyers. In the survey of 512 ad sales executives, 94% said their prospective clients are interested in mobile advertising. Meanwhile, 90% were optimistic about the prospects of mobile display ads…

Street Fight Daily: Foursquare Takes On Yelp, Glassmap White Labels

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.Foursquare Takes On Yelp With New Homepage Search Box (Search Engine Land)… Location-Based Mobile Startup Glassmap Goes White Label: Lets Business Target Customers With Personalized Offers (TechCrunch)… Amid Layoff Rumors, PayPal’s Mok Oh Out as Chief Scientist (Xconomy)…

EveryBlock President: Economics of Hyperlocal Editorial ‘Broken’

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The MSNBC.com-owned hyperlocal network rebooted in 2011, shifted its product’s focus toward a more interactive product centered largely around user-generated content. We caught up with EveryBlock’s president, Brian Addison (who will be appearing as a speaker at the Street Fight Summit), to discuss the role of data, editorial and user-generated content in the future of hyperlocal news…

Case Study: Pizza Place Favors Platforms With Low Upfront Costs

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When Lance Robinson is deciding which marketing platforms are worth trying out at Brothers’ Pies N’ Fries, the Pasadena pizza shop he opened with his two brothers last year, he considers cost before anything else. Robinson prefers pay-as-you-go platforms with low upfront pricing structures, but isn’t interested in daily deal companies that take a cut of his revenue…

Street Fight Daily: FTC Zeroes In On Google, Postmates Updates

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.Google Under Crosshairs for Antitrust Allegations, Case Expected (PC Mag)… Postmates Is Updating Its App To Go After The Grocery Market With Deeper Supermarket Integration (TechCrunch)… No More Daily Deals, New Digital Newspaper Focus for Trinity Mirror (Paid Content)…

Taking Location-Based Services to the Public Sector

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Consumers are getting more and more comfortable with location-based services like Foursquare and Facebook Places, and many small businesses are recognizing these apps are great tools for connecting with potential and existing customers. The public sector has a similar opportunity to customize services for citizens and employees by engaging with the growing wealth of location-based data…

PODCAST: This Week in Location-Based Marketing — Tasti D-Lite

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In this week’s episode, hosts Rob Woodbridge and Asif Khantalk about the RAMP conference in Chicago; Square goes live with their client list; Oracle takes direction from Nokia; Bob Dylan’s ‘Tempest’ goes geo; plus acquisitions by TripAdvisor and Square + our special guest BJ Emerson, co-author of The Tasti D-Lite way (who is appearing at the Street Fight Summit on October 30th).

Street Fight Daily: Google Downplays Zagat Scores, Concerns Over Privacy

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.Google Starts To Downplay Zagat Scores; It Should Ditch Them Altogether (Search Engine Land)… New Government Report Calls for Rules on Mobile Tracking (AdWeek)… Dennis Crowley: Foursquare Considered Selling, Is The Best Local Search Tool On The Planet (TechCrunch)…

‘Legacy’ Media in Phoenix Reach Out to Communities

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Earlier this year, the Gannett-owned Arizona Republic and its sister TV station, KPNX, went hyperlocal in an audacious way. The metro region’s two major “legacy” media embarked on a plan to grow editorial contributors from the community — the affluent, well-educated and rapidly growing East Valley, including the city of Scottsdale. So how is this experiment going six months later? To find out, I put some questions to John Triplett, the content partnership editor at the Republic…

TurnHere Becomes Local Photo/Video Marketplace SmartShoot

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Turnhere, founded in 2005, leveraged the video marketing wave by working with resale partners like Yelp and Citysearch to help SMBs create one-minute video sales pieces. According to the company’s CEO, Turnhere could boast a compelling capture rate, over 80% of inquiries for this short SMB video would result in a transaction. So with high close rates embedded in the business model, why pivot?

Street Fight Daily: Ebay Tests Deals, CitySearch Announces Layoffs

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.EBay tests deals on services, takes on Groupon (Reuters)… Shrink To Grow: Citysearch And Urbanspoon Parent Company CityGrid Lays Off 15% Of Its Employees (TechCrunch)… DNAinfo, In Bid to Raise Profile Among Local Advertisers, Starts ‘Small Business Insider’ (Capital New York)…

Waze Highlights Inconsistencies in Local Data

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There are too many different ways to categorize businesses, and none of them represents a unified standard for online search. Such a standard if widely implemented would make all businesses categorized as grocery stores line up neatly with each other and would provide a significant boost in overall relevancy…

Prognosis Positive for Small-Town Newspapers?

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We all know that small papers have suffered far less than major metros in the advertising bloodbath. And talk to anyone in a small town and these papers continue to have tremendous relevance. Small papers have mostly slashed extras costs, if they ever grew bloated in the first place. And today, more than ever before, the tools for easily putting a small-town paper on the Internet have become incredibly simple…

Small Biz Owners Voice Marketing Concerns at NYC Conference

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At a conference yesterday in New York intended to educate local business owners about online marketing, a variety of merchants voiced their concerns about the number of marketing options available, and some talked about their different experiences with Yelp.