New Klout Further Breaks Down Social Influence, Still Needs to Get More Local

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Klout was gracious enough to put me on the beta list for their new version and I spent the better part of Tuesday trying it out. The revision is still in beta but should go out to the entire Klout userbase shortly. My impressions were largely positive, although I still reserve judgement on the utility of Klout. Putting my hyperlocal hat on, I’d like to see impact from even more social graph inputs such as FoodSpotting, for example, and Yelp — also tagged to geography…

JiWire Launches ‘Location Graph’ to Build Audience for Location Media

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The new service ingests billions of location signals from the company’s location media network (which includes Wi-Fi as well as smartphone and tablet impressions) and builds profiles on top of that data. The key here is that these profiles delve into a user’s entire location footprint, not only his or her current location…

Street Fight Daily: Groupon’s Dive, Big Brands Look Local

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A roundup of today’s big stories in hyperlocal content, commerce, and technology...

Ding Dong, Daily Deals Are Dead (Slate)… Media Companies Are Betting on Local, But Will Brands Follow? (Ad Age)… Yelp Makes Its Homepage More Social (ScreenWerk)…

8 Strategies for Promoting Small Business Loyalty Programs

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While big businesses have long managed customer loyalty programs with ease, the same can’t always be said for their small business counterparts. To find out how small business owners should launch their loyalty programs and encourage continued engagement, we spoke to eight experts in the field and asked what merchants need to do to get their programs off the ground…

Poll: Bad Experiences More Likely to Inspire Reviews

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A poll of 1,000 U.S. respondents found that 19.1 percent of respondents are more likely to write a review after a poor experience, and 16.8 percent after a pleasant one. Another 42.5 percent said they’re equally likely to write a review regardless of the experience, and 21.6 percent said they’re not likely to write a review at all. The poll was conducted on behalf of Street Fight by third-party opinions site Toluna…

Study: Consumers Increasingly Will Give Personal Info for Deals

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More than 80% of consumers expect companies to know their purchase history and retail experience, according to a new study from ClickFox. Additionally, more than 70% of respondents were happy to share location in exchange for giveaways, discounts, and improved service while 71.3% said it was fine if a company knew their location…

Street Fight Daily: Groupon Misses Estimates, Google Buys Frommer’s

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A roundup of today’s big stories in hyperlocal content, commerce, and technology... Google-Frommer’s Deal Shows That Travel and Local Are Two Sides of Same Coin (GigaOm)… Groupon Sales Miss Estimates as Online Deal Demand Dims (Bloomberg Businessweek)… Is Google Eying a Same-Day Delivery Service? (Business Insider)…

Armed With New Funding, LocalBonus Stresses Universality, Convenience

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The New York-based company recently closed a $900,000 round of financing, led by Payment Ventures, as well as Actinic Ventures and other angels to compete in the crowded loyalty space. Street Fight caught up with CEO Derek Webster to discuss LocalBonus’s place in the loyalty fray, and to see what the company is planning to do with its new funding…

Aligning Creative and Location to Make Better Mobile Ads

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The ability to break creative down to where the consumer is interacting with location is already emerging as the next big trend for mobile marketing. Hand selecting where you want your creative to reach your customer makes a lot of sense — and the more you make it common practice, the more successful your mobile marketing efforts will be…

Street Fight Daily: Groupon Staff Strained, Foursquare ‘Nearby Friends’ Back

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A roundup of today’s big stories in hyperlocal content, commerce, and technology... Groupon Staff Feel the Heat (Wall Street Journal)… ‘Nearby Friends’ Feature Returns to Foursquare (PC Mag)… St. Paul Daily Puts Engagement On Wheels (NetNewsCheck)…

Tracking and Analyzing Key Data in the Merchant Offer Redemption Loop

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Employing a process that leverages the right tools at key points in the offer redemption loop is the key to getting a complete picture of offer program effectiveness. The foundation for this process includes data collection at the point of offer redemption and throughout the life of the customer-merchant relationship. Merchants and marketers can integrate this data into their existing reporting to understand customer lifetime value…

PODCAST: This Week in Location-Based Marketing — Nokia, Banjo

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In this week’s episode, hosts Rob Woodbridge and Asif Khan discuss the new map and direction functionality on the Nook; Nokia gets Groupon in a daily deals partnership and GM gets cars to detect pedestrians; plus funding news, our resource of the week and Banjo CEO Damien Patton…

Street Fight Daily: Gilt City Names New Head, Facebook Courts SMBs

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.Sarah Chubb, Former President Of Conde Nast Digital, Is Now President Of Gilt City (SAI)… Facebook Courts Small Business Dollars With Easy Social Ad Campaign Creation (TechCrunch)…  Reid Hoffman: Groupon Made Multiple Missteps While Going Public (PandoDaily)…

Getting Local Online Ad Dollars to Flow Into Hyperlocal News

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Hyperlocal news sites are turning up everywhere, but advertisers aren’t following them nearly as fast. “Advertisers don’t want to be around local news,” Gordon Borrell, CEO of Borrell Associates, told Street Fight. I went to several people building business models around hyperlocal news to find out how they are planning to turn the tables on Borrell’s assessment…

Case Study: Hotel Boosts Business, Cuts Costs With Facebook Contests

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In December 2011, hotelier Ronan McAuley decided to forego traditional advertising and focus his resources on social media. He now uses Offerpop to run competitions and promotions on his hotel’s Facebook page — business is already up 18%, while his marketing costs are only 20% of what they once were…

Street Fight Daily: Ford Integrates Offers, Web Readership Booming

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.Daily Deals Are Coming to Your Car (Wired)… Why Starbucks is betting on Square (GigaOm)… Two Years After the Tipping Point, Papers’ Web Readership is Booming (Paid Content)…

Nextdoor CEO on Patch, Facebook, and Building Social for the Real World

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In July, dot-com veteran Nirav Tolia announced announced a major round of funding which valued his 22-month-old startup Nextdoor at $100 million. Street Fight caught up with Tolia recently to discuss raising money for hyperlocal projects, developing technology for real-world communities, and the increasingly blurred line between information and social connectivity in the local space…

Why Online Marketers Are Rethinking Their Yelp Strategy

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Merchants have historically been wary of Yelp reviews — and for good reason. Yelpers have tended to be snarky and more focused on humor than accuracy. But there are changes coming at the end of 2012 that are likely to make many marketing pros reevaluate their relationship to the user-generated reviews site…

Street Fight Daily: Starbucks Meet Square, Craigslist Holes Up

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.Starbucks and Square to Team Up (NYT)… Craigslist Cuts Off Its Search Engine to Spite Its Face (GigaOm)… Why Apple Should Buy Foursquare (TechCrunch)…

Hyperlocal Investment Report Debuts Stock Index, Sees Dip in Valuations

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Hyperlocal stock performance was largely on an upward trend July, according to the Hyperlocal Stock Index which debuts in the latest issue of Street Fight’s monthly investment newsletter. The greatest gains were made by DexOne, ReachLocal and AOL, while Groupon and Facebook suffered staggering losses, and Angie’s List failed to reverse its downward trend.