Verve Mobile | Street Fight

The SDK Equation: Four Questions for Restarting the Conversation on Publisher Integration

Andrew Slater and Raj Nijjar

The SDK Equation: Four Questions for Restarting the Conversation on Publisher Integration

How can mobile marketing restart the conversation around SDK integration with publishers, industrywide? Let’s start with distinctions and empowerment — key ways that the industry can arm publishers with the knowledge they need to evaluate a good SDK while detecting the badly built versions.

Reimagining the Mobile Banner: In-App Ad Innovation Spares Brands from Google’s Interstitial Pinch

Walter Geer

Reimagining the Mobile Banner: In-App Ad Innovation Spares Brands from Google’s Interstitial Pinch

The future of our work is about designing smarter ways to reach users, so we need to focus on ways to drive engagement, not distraction. And that means finding subtle things that trigger the meaningful interactions. This isn’t 1999; we’re not building banners for last century’s desktop.

So, as January 10 approaches, let’s look at some creative models from the app side of the table

LBMA Podcast: Jet.com Job Prospects Experience the Office Using VR, PillPack Location-Based Alerts for Your Meds

Asif Khan

LBMA Podcast: Jet.com Job Prospects Experience the Office Using VR, PillPack Location-Based Alerts for Your Meds

On the show: Jet.com is using Samsung Gear VR to help job prospects experience the office; PillPack brings reminders and location-based alerts for your drugs; Uber partners with TomTom; PriceLocal launches in Charlotte; SingPost developing the O2O mall of the future. Plus, news from Coke; Google; Verve + Moat; Blippar; and Spotify.

Street Fight Daily: Verve Mobile Buys Beacon Startup, MindBody Files for IPO

The Editors

Street Fight Daily: Verve Mobile Buys Beacon Startup, MindBody Files for IPO

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Mobile Wallets, Smart Coupons, And iBeacons: Verve Mobile Acquires Fosbury (VentureBeat)… Wellness Startup Mindbody Isn’t the Cure for This Ailing IPO Market (Pando)… Google’s Amazing Location-Aware Search Finds Answers About Nearby Places (Search Engine Land)…

Street Fight Daily: Groupon Sells TicketMonster Stake, Verve Hires New CEO

Steven Jacobs

Street Fight Daily: Groupon Sells TicketMonster Stake, Verve Hires New CEO

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Groupon Sells Controlling Stake in Korean Site Ticket Monster for $360 Million (Recode)… Verve Mobile Taps Acxiom’s Stirratt As CEO (MediaPost)… ‘Mobilegeddon’ Could Be Bad News For 40% of Top Websites (USA Today)…

xAd CEO: Small Businesses Still a ‘Huge, Huge Market’ for Ad Tech

Steven Jacobs

xAd CEO: Small Businesses Still a ‘Huge, Huge Market’ for Ad Tech

Location marketing company xAd, which started as a search advertising firm five years ago, generated over $65 million in run-rate revenue by the end of last year, half of which came from small and medium-sized businesses. Street Fight recently caught up with the company’s chief executive Dipanshu Sharma to discuss the challenges in finding recurring revenue in mobile, how location can solve that problem, and where the money would come from to build a lasting local advertising company in mobile…

Will Mobile Ad Tech Consolidate? Not Yet, Says Verve CEO

Steven Jacobs

Will Mobile Ad Tech Consolidate? Not Yet, Says Verve CEO

There’s a debate, particularly within mobile advertising technology, over whether location is a feature or a sector unto itself. Street Fight recently caught up with Tom MacIsaac, chief executive at Verve Mobile, one of the earliest mobile-local advertising technologies to the market, to discuss the prospect of consolidation, the data quality problem in mobile, and what the endgame might be for location ad tech…

Street Fight Daily: Google Books Hotels, What’s Next for Square?

The Editors

Street Fight Daily: Google Books Hotels, What’s Next for Square?

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyGoogle Checks In to the Hotel Business (Wall Street Journal)… A Sale or IPO or More Funding? Here’s What Might Be Next for Square (Recode)… Uber’s Threat Finally Hits as Postmates Surges to 10k Deliveries a Week (Pando)

Street Fight Daily: Groupon’s Big Redesign, Local Ad Tech Moves Outdoors

Steven Jacobs

Street Fight Daily: Groupon’s Big Redesign, Local Ad Tech Moves Outdoors

A roundup of today’s big stories in hyperlocal content, commerce, and technologyGroupon Builds New Website, Eyeing Marketplace Growth (USAToday)… Vistar And Verve Link DOOH, Mobile Screens, Create Location-Based Programmatic Platform (MediaPost)… Square Market Is Attracting Sellers That Have Never Taken A Reader Payment (GigaOm)…