Data is Technology’s Currency: Increase Its Value by Maintaining Accuracy
By defining their organizations’ definition of “accuracy,” allocating marketing resources to external solution providers that can provide unique data sets pulled from mobile phones, and ensuring all data is as up to date as possible via location-based approaches, marketers will begin to see an improvement in the quality and transparency of the data they purchase.
How Brand Marketers Can Capture Consumer Attention on Mobile
With mobile ad spend set to surpass television for the first time this year, brand marketers are in a frenzy looking for smarter ways to generate the highest possible ROI from their investments. The problem, it seems, is that many brand marketers aren’t fully comfortable with mobile strategy.
Mobile Coupons Are About to Overtake Paper—Here’s How Retailers Can Capitalize on That
When participants in CodeBroker’s 2018 Mobile Coupon Consumer Research Report were asked just how quickly they would likely redeem a coupon they received via text message, 25% said they would use it within three days. That number grew to 60% when they were asked if they would use it within a week.
Use Mobile Coupons to Get Above the Noise this Holiday Season
Since many retailers use the same strategies and tactics to capture consumer attention during the holidays, rising above the noise happens only for a few. This may be the season to plan smarter, not louder, and the answer may be the use of mobile coupons.