Pingup and EatStreet Set the Table for Simple Digital Food Ordering
Ordering dinner is getting a little bit easier. Two powerhouses in the chain that links that Chicken Phad Thai to the plate on your table are partnering to simplify the process of actually getting it there. EatStreet, the digital ordering service with more than 15,000 restaurants in over 250 cities in its quiver and transactional tech developer Pingup (connecting scores of […]
Street Fight Daily: Amazon Eats Up Warehouse Brand Market, Figures on AMP’s Progress
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Prime May Be Cannibalizing Traditional Warehouse Brands’ Customer Pool… Need for Speed: Google Shares Its Progress on AMP… How Millenial Journalists Are Unraveling Local News for their Peers…
Is Apple’s Encroachment on Local Finally Ready for Prime Time?
“I see [Apple’s] messaging platform as the third leg of mobile (joining the web and apps) that we need in place for the transition to non-traditional interfaces like voice,” Mike Blumenthal tells David Mihm. “Apple is building out a stable of ‘body’ computers with the Watch and now the AirPods that can provide an interface to the web.”
Street Fight Daily: Google Ups In-Store Attribution Efforts, Twitter Considers Takeover
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Brings Store Visits to Google Display Network, Debuts Cross-Device Retargeting… Twitter is Said to Be Discussing a Possible Takeover… The Biggest Problem with Snapchat’s Geofilter Product
LBMA Podcast: TubeMogul and Factual, Estimote’s Mirror Beacon
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Washington D.C. Wifi, Thinfilm + Sarine Technologies, Cardiff Blues & GCell, AyudaX, Huawei teams with China Mobile, Marriott’s TED talks, eBay & Myer VR stores, WalMart’s self-driving carts.
Street Fight Daily: Twitter Offers Native Ads On Audience Platform, Media Buy Leverage Changing
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Twitter Offers Native Ads to Brands on Audience Platform… GroupM’s Brian Lesser: The Nature of Media Buying Leverage Has Changed for Good… This App Lets You Compare Ride-Hailing Prices As Well As Driver Payouts…
Belly Launches Loyalty Platform for Enterprise Retailers
According to the company, the new product will be considerably more flexible than Belly’s original loyalty rewards program for small businesses, giving retailers with large physical store footprints the opportunity to design more unified experiences across in-store, mobile, and online channels.
Street Fight Daily: Salesforce Brings AI to the CRM Masses, Yelp Courts Developers with New Program
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Salesforce Brings AI to the CRM Masses with New System, Einstein… Marketers Are Getting the Snapchat Targeting Data They Want. Will It Scare Off Users?… Google Trips App Helps Plan Personalized Travel…
Street Culture: Trans-Atlantic Travel Helps Unacast’s Team Build Trust
Every month, one half of the company’s employees travel to visit the other half of the employees — the engineering team is located in Oslo, Norway and the commercial team is in New York City — as a culture-building activity, giving employees a chance to connect while in the same time zone.