LBMA Podcast: Uber, Geoscape, Sensewhere and Parking Ginza

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This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Canada’s CN Tower + Aruba, Ping app for AirBnB, Lowe’s with more Robots, Here Maps, Kontakt.io, JCDecaux + Amatil.

Street Fight Daily: Amazon Warehouses Spreading Rapidly, Google Adds More Ride Services to Maps

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… New Amazon Data From Wall Street Should Terrify All Retail Stores in the US… Google Adds Lyft and Gett to Taxi Options on Maps… How Publishers Can Help Brands Navigate the Content Marketing Crossroads…

As 10-Year Mark Approaches, West Seattle Blog Sticks to Profitable Basics

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In December 2005, West Seattle Blog was a “personal project” with no news or advertising. A major windstorm that struck West Seattle and King County in December 2006 changed all that, and in the nearly 10 years since, WSB has become a highly regarded inspiration for independent digital community sites.

Street Fight Daily: Washington Post’s Digital Rise, Snapchat Ends Local Stories

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Leaked Memo Supplies Details on the Washington Post’s Digital, Financial Success… Snapchat Ends Local Stories to Focus on Live Events… Amazon Adds Food Delivery in London…

XPlenty CEO: Pokemon Go Data’s Usefulness Depends on Integration and Visualization Strategies

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“It’s pretty difficult to get access to location data,” says Yaniv Mor. “There are quite a few companies today that are starting to provide products for smaller businesses that will help them take advantage of location data, but at this scale — hundreds of millions of users — that’s something that we haven’t seen yet.”

Street Fight Daily: Uber Tried to Buy Lyft, Google Helps Brick-and-Mortar Biz

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Tried to Buy Lyft in 2014 But Negotiations Fell Apart Over Price… Google Helps Brick-and-Mortar Retailers Turn Mobile Scrolling Into In-Person Buying… With Facebook’s Power Growing, Publishers Scramble to Connect Directly with Audiences…

5 Predictive Ordering Platforms for Restaurants

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One area where restaurant owners struggle is inventory management — that is, predicting how many diners will show up at a given time and how much food they’ll consume. But many restaurant owners don’t realize that a number of hyperlocal platforms are already offering solutions to help with this issue.

Street Fight Daily: Google Updates Analytics App, Ad Buyers Talk Digital Platforms

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Updates Analytics App, Providing Insights in Five Minutes… What Ad Buyers Think About Facebook, Twitter, and Everything In Between… To Run a Killer Loyalty Program, Retailers Need to Think Big…

Street Culture: Rebuilt After Layoffs, Extole Keeps Culture at the Fore

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“When you have a transition where there’s a new CEO and the company is basically in crisis, it seems like, ‘Oh, this is a perfect time for values,’” said Extole’s Matt Roche. “But it’s unbelievably hard to implement new core values when everyone’s afraid.”

LBMA Podcast: TripAdvisor Buys CityMaps, Google SMB, Placed.

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This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Yik Yak, Cintas, Drawbridge + WeatherAlpha, Wayfair going VR, Hey Area, Shelfbucks + Great Northern Instore, and Retale.

Street Fight Daily: Reassessing Ride-Sharing’s Hold on Consumers, Facebook’s Publishing Disruption

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Reassessing Ride-Sharing’s Relationship with Consumers… Facebook, Header Bidding, and the Fight for Control of the Publisher Ecosystem… These 11 Brands Are Already Using Instagram’s Latest Feature…

Should Publishers Panic Over Facebook’s 98 Ad-Targeting Data Points?

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Businesses are rushing to Facebook with their advertising – that’s reality. But another reality is that an international survey of users found that local news was their favorite among eight categories of news.

For Local Companies Focused on Specific Verticals, a Sharp Focus Can Be Key for Growth

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Bloated technology platforms designed to serve the entire SMB market have slowly been replaced with more targeted vertical plays, but industry veterans still caution that every vertical requires a unique approach.

Street Fight Daily: How Instacart Is Changing Grocery, Beacon Use on the Rise

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Instacart’s App Has Changed Grocery Stores for Good… Proximity Tech, Beacon Usage on the Rise Among Marketers… Should Citations Define the Success of SMBs’ Local SEO Strategies?…

Ibotta Announces In-App Purchasing Capability, Partnerships with Button, Jet, DoorDash

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Ibotta announced new partnerships and technological capabilities on Wednesday, powered by a partnership with deep-linking software-producer Button, that its co-founder and CEO, Bryan Leach, hopes will make it the “front door” for in-app mobile commerce. Up until now, Ibotta, based in Denver and launched in 2012, has offered its users cash back on offline purchases […]

Street Fight Daily: Waze Ride-Share to Hit SF Soon, Facebook Creates Coupon Drawer

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Takes on Uber With New Ride-Share Service… Facebook Has Created the Digital Equivalent of a Coupon Drawer for Users… Jeff Jones Drives Uber as New President…

Reserve and Deliver: Waitr Acquires Restaurant Booking App Requested

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Restaurant booking app Requested has announced that it has been acquired by Louisiana-based food delivery and restaurant management company Waitr. Terms of the deal were not disclosed, but Requested will keep its California office and its team will remain intact in the transfer.

Placing a Bet on Apps for Local Businesses, Advice Local Acquires Scanther Mobile

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Advice Interactive Group will acquire the app tech company founded in 2012 by brothers EJ and Austin Archuleta. Scanther’s team will join Advice as part of the deal, and the company will be rebranded as Advice Mobile and integrated within the Advice Local product suite.

Geoscape’s New Digital Platform, AudienTivity, Helps Brands Connect With Multicultural Shoppers

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The Miami-based company is dedicated to providing data and analytics systems centered around the U.S Hispanic population along with other “new mainstream consumers,” says CEO Cesar Melgoza. This includes consumers from various culture backgrounds, as well as age-based shoppers like millennials, and also the LGBTQ community.

Street Fight Daily: Lyft Reportedly Rejected $6B Offer, Uber-Google Rivalry Heats Up

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Lyft’s $9 Billion Price Tag Was Too High for GM… Uber and Alphabet Rivalry Heats Up Over Self-Driving Vehicles, Mapping Tech, Ride Hailing… Square Forges Relationships with Competitors to Expand its Business Opportunities…