A roundup of today’s big stories in hyperlocal content, commerce, and technology.
Real-Time Location Data Gets a Bigger Slice of Mobile Targeting (eMarketer)
While mobile advertising is still a somewhat nascent format, it’s growing quickly, and a rising number of marketers are integrating more sophisticated data into their mobile campaigns. According to a February report from Econsultancy, 27% of companies worldwide planned to implement location-based marketing in 2013, and 34% intended to invest in mobile advertising.
Crowdfunding for Hyperlocals May Become a Reality — Here’s How to Prepare (Street Fight)
Brian Dengler: Despite a recently missed deadline that would have given hyperlocal businesses an ability to raise capital through crowdfunding, backers of the Jumpstart Our Business Startups Act (JOBS Act) are optimistic that equity crowdfunding could become a reality by the end of the year. What can hyperlocal ventures do right now to get ready for equity crowdfunding?
TD Bank Breaks Social Marketing Mold and Invests in Google+ Local Content (AdAge)
Through its agency iCrossing, TD Bank has produced 96 unique videos to be published on new Google+ local pages for its locations in New York City, featuring on-location footage of the stores. TD Bank isn’t buying search ads to draw traffic to the Google+ pages, but the content will also be used in hyper-locally targeted display ads where New York City residents would see the video for their local bank after clicking on the ad.
8 Strategies for Generating Buzz Around a New Hyperlocal Platform (Street Fight)
Entrepreneurs need more than just a great idea to launch a successful hyperlocal business — they need a way to promote it. Here are eight strategies for generating PR and promoting a new hyperlocal platform, delivered by executives who’ve been in that very same position.
The Next Big Thing in Local: Kids (PandoDaily)
Chandini Anmineni: Local is hot. But there is more to local than the food-reviewing, cab-hailing, home-cleaning, pet-sitting apps that 20-something hipsters living in SOMA care about. If you’re looking for the next billion dollar opportunity, help parents connect with kid-focused local services.
Being Here vs. Living Here: Why EveryBlock Mattered (WBEZ)
Britt Julious: Part of being a renter is knowing that where you live is not truly yours. I have painted the walls in my apartment, I have fixed leaks or clogged drains, I have hammered and pulled and shaped my space. But this apartment is not mine. What does it mean to be a part of a neighborhood? In many ways, EveryBlock informed and shaped my understanding of what that meant.
How to Land a Job at Square (Mashable)
Square went from just 10 employees in 2010 to more than 450 employees now, and the company says it plans to employ nearly 1000 employees by the end of this year. The company is particularly focused on bringing on more designers and engineers, with positions available on its creative team in New York, engineering and business teams in Atlanta and engineering, business and design teams in San Francisco.
China’s Daily Deal Market Consolidates as Top 10 sites Claim 90% Revenue Share (The Next Web)
Groupon sparked a wave of thousands of imitators in China a few years back, but many of them have died off, leaving the top 10 sites to claim the vast majority of the market, according to a new report. According to Chinese daily deal aggregator Dataotuan, the top three providers account for 55% of the industry’s revenue, while the top 10 collectively have a 90% share.
Building a Digital Marketplace is Hard, but MyTime is Off to an Impressive Start (PandoDaily)
MyTime is in its earliest days, but the vision for the product is a compelling one. And unlike so many others, the company has effectively positioned itself as a partner and resource to both consumers and merchants. Now, Ethan Anderson and his team have an enormous challenge ahead of them to build awareness and maintain quality.
Chute Brings Its Photo Aggregation Tools Into Real-World Locations With Chute Live (TechCrunch)
Chute is a Y Combinator-backed startup that helps publishers and brands incorporate photos and other media (sometimes submitted directly by users, sometimes aggregated from social networking sites) onto their own websites. Now it’s offering similar functionality for real-world locations, thanks to a new feature called Chute Live.