How Crowdfunding Is Changing the Way Local Causes Raise Money

Crowdfunding projects are a form of content marketing, a way to inform a reader about an organization and compel them to give without subjecting them to an explicit sales pitch. It fits in with what donors say they want from the causes they support — more results and less solicitation.

Street Fight Daily: SMBs Skeptical of Social, Crowdfunding Hyperlocal

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Survey: 61% of SMBs Say No ROI from Social (Screenwerk)… How Joey Coleman Crowdfunded His Work as a Hyperlocal Reporter (GigaOm)… Facebook Is Said to Hire Apple Maps Executive Amid Mobile Push (Bloomberg)…

Hyperlocal Crowdfunding May Become a Reality — Here’s How to Prepare

Despite a recently missed deadline that would have given hyperlocal businesses an ability to raise capital through crowdfunding, backers of the Jumpstart Our Business Startups Act (JOBS Act) are optimistic that equity crowdfunding could become a reality by the end of the year. What can hyperlocal ventures do right now to get ready for equity crowdfunding?

Street Fight Daily: Location Gains in Mobile, TD Bank Gets Hyperlocal

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Real-Time Location Data Gets a Bigger Slice of Mobile Targeting (eMarketer)… TD Bank Breaks Social Marketing Mold and Invests in Google+ Local Content (AdAge)… The Next Big Thing in Local: Kids (PandoDaily)…

Street Fight Daily: NextDoor Raises $18.6M, YP Freshens Site

A roundup of today’s big stories in hyperlocal content, commerce, and technology.NextDoor, the Social Network for Neighborhoods, Raises $18.6M (GigaOm)… YP.com Freshens Up Homepage, Creates Higher Expectations for the Inside (Screenwerk)… Reinventing the Billboard (Inc.)…

Local Businesses Plot Expansion Via Crowdfunding

Even before the passage of the JOBS Act in early April, SMBs across the country were increasingly turning toward crowdfunding websites such as Indiegogo to facilitate expansion. Now, with the law on the books and pressure on the SEC to finalize regulations around it in the next seven months, some foresee crowdfunding, not venture capital, grants or loans, as the next innovative way to stimulate local business and job creation…

Smallknot Founder: Crowdfunding Should Be a Local Phenomenon

The company, which is currently 3 months into the spring session of Techstars New York incubator program, enables locally-owned small businesses to raise capital from members of their community, and provide returns in kind instead of currency. Street Fight caught up with Smallknot founder Jay Lee recently to discuss the company, the JOBS Act and his move from Wall Street to Main Street…

Crowdfunding Could Upend Hyperlocal — Here’s What You Need to Know

The new JOBS Act has opened the door for crowdfunding, a boon to hyperlocals seeking new ways to launch their businesses. But it may take until early next year before the Securities and Exchange Commission establishes rules that will govern the process. What to do in the meantime? Keep an eye on what regulators may churn up, see what major crowdfunding sites plan to offer, and explore whether hyperlocals need their own niche investment portal…