7 Ways Booking Platforms Can Utilize Location Technology

Booking vendors use location technology to personalize and streamline the online scheduling experience for consumers. This, in turn, benefits the businesses that use these platforms because it makes their clients more likely to schedule more frequent appointments.

8 Branding Strategies for Hyperlocal Vendors

A strong brand strategy is the foundation of a winning launch, even though developing the strategy can increase the time it takes to get a new product to market. Here are eight brand development strategies for hyperlocal vendors, from founders and executives who’ve been in the trenches themselves.

7 Ways For SMBs to Maximize the Benefits of Online Scheduling

Before adding new platforms to the marketing mix, merchants should fully utilize the scheduling systems they’ve already implemented at their businesses. Here are seven examples of ways that merchants can maximize the benefits of online booking tools.

MyTime Raises $9.25M More to Push Into Back-Office Software

In addition to funding, the San Francisco-based MyTime is announcing a deeper push into back-office software to compete with Booker, MindBody and others.

7 Online Booking Platforms for Independent Businesses

online booking platforms are providing a way for independent businesses to meet a rising demand from consumers who want to schedule, confirm, and in some cases even pay for local services through their mobile devices…

Street Fight Daily: Google’s New Payment Project, Real Estate’s Digital Decline

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Google Said To Be Testing A Point-of-sale System Called Plaso (GigaOm)… Borrell: Real Estate To Scale Back On Digital (NetNewCheck)… An Attribution Standard? IPG, Horizon, Digitas and Others Agree to Use One Firm (AdAge)…

6 On-Demand Home Service Marketplaces

By going beyond basic business listings and customer reviews, and allowing consumers to actually schedule and pay for their home service providers online, hyperlocal vendors are closing the loop and converting more online prospects into paying customers. Here are six examples of hyperlocal marketplaces that consumers can use to research, reserve, and even pay for home service professionals…

Why It’s So Hard to Create Marketplaces for Local Commerce

Recognizing the success of Uber, startups and incumbents alike rushed to replicate the company’s model in other verticals, developing new products to help business and consumers buy and sell local services like car repair, house cleaning, and haircuts. MyTime, the 9-month old project launched by RedBeacon founder Ethan Anderson, is one of these and is staying the course. When I spoke with Anderson last week, he outlined a few key strategic decisions and clever hacks, which have helped the company get some early traction for its marketplace..

Street Fight Daily: The True Value Of Mobile, Twitter Opens Up

A roundup of today’s big stories in hyperlocal content, commerce, and technologyHow $10 Million Can Lose You $250 Million (AllThingsD)… Twitter Opens Up With I.P.O. Filing (New York Times)… LivingSocial CFO On Ticket Monster: “There Has Been No Transaction” (Washington Business Journal)…

VIDEO: The Pains and Promise of an ‘Amazon’ for Local Services

As investors continue to pour funding into the local services space, the competition over one of the last white spaces of the consumer web is heating up. During a session at Street Fight Summit West earlier this month in San Francisco, Ethan Anderson, founder at booking service MyTime, and Booker CEO Josh McCarter debated the dynamics of building an “Amazon for local services”…

6 Strategies for Building a Local Online Marketplace

Local marketplaces are notoriously difficult to build, and yet the rewards are significant for publishers who are successful. When done right, local marketplaces can create additional streams of revenue, and they can serve as page-view generators for the hyperlocal news sites they’re associated with. We spoke with several folks who have built marketplace products for local to get some insight…

Street Fight Daily: Directories File for Bankruptcy, Foursquare Searches for Funding

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Directory Firms Dex One, SuperMedia File for Bankruptcy (Reuters)… Foursquare Aims At A Moving Target As It Tries To Close Another Round Of Funding (TechCrunch)… Flashlight Apps, Location and Why Consumers Still Don’t Understand Privacy (The Next Web)…

Why Redbeacon Founder Ethan Anderson Returned to Local

A little over a year after selling Redbeacon to Home Depot, the company’s founder is back on the scene with a new startup, MyTime. Street Fight recently caught up with Anderson to talk about life after Redbeacon, building a local marketplace, and finding a seam in a cluttered hyperlocal space…

6 Platforms For Booking Local Services

Platforms that allow consumers to book appointments with service-based professionals (like plumbers, electricians, and mechanics) are disrupting the way local services have traditionally been scheduled. Here are six platforms working to change the way local, service-based businesses schedule appointments with consumers…

Street Fight Daily: Location Gains in Mobile, TD Bank Gets Hyperlocal

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Real-Time Location Data Gets a Bigger Slice of Mobile Targeting (eMarketer)… TD Bank Breaks Social Marketing Mold and Invests in Google+ Local Content (AdAge)… The Next Big Thing in Local: Kids (PandoDaily)…