March 2012 – Street Fight

News Recap: Twitter Teams Up With AmEx to Help SMBs

Isa Jones

News Recap: Twitter Teams Up With AmEx to Help SMBs

As part of a new partnership with American Express, Twitter announced this week that it will now use its ability to draw attention to certain topics to help advertise local businesses. Basically, this means that in addition to the “promoted tweets” seen by users, now ads from small businesses will also appear in their feeds…

PODCAST: This Week in Location-Based Marketing — Waytag, Stopped.at, Goldrun

Asif Khan

PODCAST: This Week in Location-Based Marketing — Waytag, Stopped.at, Goldrun

In this week’s episode, hosts Rob Woodbridge and Asif Khan discuss Tripbirds’ social travel, Waytag’s partnership with TomTom, Wynn Las Vegas’s use of location. Also in the lineup: is Stopped.at “the Foursquare of the web”; RedRobot and Newsit raise; OMGPop takes a good deal; and special guest Vivian Rosenthal, founder & CEO of GoldRun.

Street Fight Daily: LivingSocial Co-Founder Steps Down, Foursquare Adds Bios

The Editors

Street Fight Daily: LivingSocial Co-Founder Steps Down, Foursquare Adds Bios

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

LivingSocial Co-Founder And President Steps Down (Startup Stats)…

Foursquare Adds Bios To Profile Pages, Evolving As A More Self-Contained Social Network (TechCrunch)…

Is Hyperlocal News a Failed Business Model? (NetNewsCheck)…

Smartphone Optimization Tips Every Hyperlocal Should Know

Tom Grubisich

Smartphone Optimization Tips Every Hyperlocal Should Know

Mobile is the commanding new digital experience. App-rich smartphones are rapidly transforming our daily lives, and it’s become vital for publishers and media companies of all sizes to create mobile products that satisfy consumer demand. What does this all mean for hyperlocal news sites, which have largely been focused on perfecting the digital experience for the desktop? Amy Gahran, senior editor of Oakland Local, shares her insight…

Case Study: MomentFeed Sifts Cinnabon Data to Up Customer Engagement

Stephanie Miles

Case Study: MomentFeed Sifts Cinnabon Data to Up Customer Engagement

MomentFeed worked with Cinnabon to merge duplicate venues, adjust inaccurate geo-codes, and update venues with correct addresses and consistent branding. The result? Cinnabon corporate communications manager Rachel Hadley says the company has seen a nearly 700% increase in customer engagement on Foursquare, Facebook, and Twitter over the past eight months…

How Hyperlocals Can Build Community and Source Stories With Meal Meetups

Alex Salkever

How Hyperlocals Can Build Community and Source Stories With Meal Meetups

Having watched the successful construction of communities brick-by-brick in politics, in meals, and in high-tech around topics of interest, I know that the power of simply sitting down with a small group to learn their views can result in powerful changes and truly viral sharing of genuine user generated content of the highest quality…

With an Inherently Local Ad Base, Publishers Can Take the Mobile Lead

Jeffrey Peden

With an Inherently Local Ad Base, Publishers Can Take the Mobile Lead

Local businesses already recognize the need to follow the eyeballs from traditional media to mobile, but they are looking for partners to facilitate the move. Publishers are that partner. They already have the relationships with local advertisers. They already are a trusted guide, their publications a reliable channel, and they’ve already bought into the value of mobile…

Rick Blair Joins Street Fight as Adviser and Columnist

The Editors

Rick Blair Joins Street Fight as Adviser and Columnist

When you want to know how to make money in hyperlocal publishing, you can’t go wrong by turning to Rick Blair. The former CEO of Examiner.com led that business’s innovative, and occasionally controversial, push into a new revenue model for publishing. Under his leadership, the network grew to to 1.5 billion page views, more than 1 million articles and regularly ranked among the top 10 most trafficked news sites.

Street Fight Daily: Google Offers Goes for Loyalty, Groupon Hiring Engineers

David Hirschman

Street Fight Daily: Google Offers Goes for Loyalty, Groupon Hiring Engineers

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Google Closing the Loop With New ‘Offer Rewards’ Program (Marketing Land)…

Groupon Is Hiring an Army of Engineers in Silicon Valley (Business Insider)…

Behind the Slowdown in Local Advertising (Media Life)…

How Patch Plans to Win the 2012 Election

Noah Davis

How Patch Plans to Win the 2012 Election

Two things drive traffic to Patch: natural disasters and elections. No one can control the former, but the latter occur on a predictable schedule, and the AOL property is aiming to capitalize on the 2012 campaigns. Street Fight spoke with Patch Elections head John Ness recently about traffic surges, keeping people coming back, and why he’s not worried about user fatigue…

6 Lead-Generation Tools for Small Businesses

Stephanie Miles

6 Lead-Generation Tools for Small Businesses

Hyperlocal platforms aimed at fulfilling consumer service requests are becoming increasingly attractive to these small business owners, since these platforms generally involve a minimal investment of time or money on the part of the local merchant. Rather than paying upfront for advertisements that may or may not generate actual leads, business owners can sit back and wait for leads to come to them…

Why Don Draper Would Hate Hyperlocal

Laura Rich

Why Don Draper Would Hate Hyperlocal

Many brands are still stuck in the days of Don Draper, failing to see that the potential for a lasting bond is even greater with hyperlocal (and delivers better ROI). Campaigns on services like LevelUp, LivingSocial or Tackable have more resonance precisely because they are tied to where you are. They tap into your good feelings around, say, your favorite pizza place, a connection that doesn’t require the same kind of shaping by big media or advertising mavens.

Yext Partners With UBL, Begins Push to Scale

Steven Jacobs

Yext Partners With UBL, Begins Push to Scale

The reapproachment between the competitors indicates a substantial shift in strategy for both companies as Yext looks for scale and UBL repositions its brand. UBL appears to be pushing forward with a full-service SEO/listings management product. Conversely, Yext is planting its flag as a technology play…