- Part 2

FTC Pushes ‘Do Not Track’ for Consumer Privacy

Brian Dengler

FTC Pushes ‘Do Not Track’ for Consumer Privacy

The Federal Trade Commission this morning released its final Commission Privacy Report, emphasizing the need for a “do not track” mechanism to protect consumers from unauthorized collection of their personal information and more laws to protect consumer privacy. The report will give hyperlocal advertisers, publishers, and location-based services some insight on the direction policymakers will take in 2012 regarding consumer privacy…

Carrier-Based Geo-Fencing Gives Brands the Power to Push

Asif Khan

Carrier-Based Geo-Fencing Gives Brands the Power to Push

I’ve said all along that location-based marketing will only be truly successful in attracting significant ad dollars when we realize that it more than just a mobile marketing concept — and really much more about the integration of any media that has the ability to influence somebody in a specific place. It appears that some brands are getting the message…

Consumer Privacy in Focus as Regulators Zero in on Mobile

Brian Dengler

Consumer Privacy in Focus as Regulators Zero in on Mobile

Jules Polonetsky, co-chair of the Future of Privacy Forum, says that policy makers should not confuse their desire to protect consumers with legitimate passive use of smartphone data to provide core mobile services. Those functions include using tower triangulation to locate the device in order to provide the strongest signal, ensure critical mission flows, or help users find wifi connections…

Street Fight Daily: Groupon Buys FeeFighters, Howard Owens on Paywalls

The Editors

Street Fight Daily: Groupon Buys FeeFighters, Howard Owens on Paywalls

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Groupon Acquires FeeFighters, the BillShrink for Business Services (TechCrunch)…

Paywalls Create Opportunities for Local News Entrepreneurs (howardowens.com)…

You Say ‘SoLoMo,’ I Say, ‘I Hate My Life’ (TechCrunch)…

PODCAST: This Week in Location-Based Marketing — PayPal, WirelessWerx

Asif Khan

PODCAST: This Week in Location-Based Marketing — PayPal, WirelessWerx

In this week’s episode, hosts Rob Woodbridge and Asif Khan discuss Kevin Rose’s flight to Google, PayPal’s response to Square with a triangle, Amex and Twitter saved $1.7 Million at McDonald’s, the state of the local mobile transaction scene, and special guest Patrick Blattner, Chief Product Office at WirelessWerx…

5 Ways Hyperlocal News Sites Can Use Social Media to Drive Engagement

Isa Jones

5 Ways Hyperlocal News Sites Can Use Social Media to Drive Engagement

Social media is a powerful and necessary tool for hyperlocal publications to engage with their readers and promote their work. In small communities, it can be a vital conduit to reach local people, build traffic, and provide value for advertisers. Here are five tips from hyperlocal publishers on how to increase a site’s social media presence…

Case Study: Sunnyvale Bistro Re-Targets Customers With Fanminder

Stephanie Miles

Case Study: Sunnyvale Bistro Re-Targets Customers With Fanminder

How much is a new customer worth? At Rok Bistro in Sunnyvale, Calif., owner Steve Wright decided the customers he was getting with Groupon offers and old media advertisements weren’t worth the amount he was spending. Instead, he’s decided to re-targeting existing customers using a self-service platform called Fanminder…

Geo-Location Across Cultures: How Language Defines Place

David Sims

Geo-Location Across Cultures: How Language Defines Place

At Where 2012, Ibidon chief executive Robert Munro will examine differences in how people express place, distance, and space among the world’s 5,000-plus languages. These are differences that location-aware app designers will have to pay attention to as the world’s data becomes less and less predominantly English…

Conference Notebook: Online Local Market Share to Hit 22% in 2013

Steven Jacobs

Conference Notebook: Online Local Market Share to Hit 22% in 2013

After a decade of upheaval, local online advertising revenue is set to exceed local newspaper dollars in 2013. Speaking to a crowd at the Local Online Advertising Conference in New York Wednesday, Gordon Borrell, CEO of Borrell Associates, said that local online advertising’s market share is set to increase to 22% in 2013, exceeding local newspapers revenue by two points.

After Shuttering, Village Soup Serves Up a Living Digital Legacy

Tom Grubisich

After Shuttering, Village Soup Serves Up a Living Digital Legacy

Less than two weeks after Village Soup was abruptly shuttered, the print and digital mini-conglomerate of Midcoast Maine is being resurrected. The company’s new owner, Reade Brower, who publishes Midcoast’s Free Press, praised the Village Soup publications, and said he wanted to return them to the public as intact as possible.

Can Twitter Make Local Pay?

Alex Salkever

Can Twitter Make Local Pay?

In the next few months, Twitter plans on rolling out tools to help local merchants buy tweets. Many local merchants that are already Twitter savvy are already tweeting deals and messages to their followers and responding to comments — so the obvious question is, will they pay for what they are getting for free? And how can Twitter add additional value for local merchants bombarded by marketing tools claiming to solve their problems.

Using Social Media to Mobilize a Local Community

Patrick Kitano

Using Social Media to Mobilize a Local Community

“Cash mobs” are the first evidence of community-coordinated mob activity organized by traditional civic and business groups. In a cash mob, a local store or restaurant is designated as the recipient of a one day promotion where customers spend at least $20, using Twitter and other local media to broadcast the event…