FTC Pushes ‘Do Not Track’ for Consumer Privacy

The Federal Trade Commission this morning released its final Commission Privacy Report, emphasizing the need for a “do not track” mechanism to protect consumers from unauthorized collection of their personal information and more laws to protect consumer privacy. The report will give hyperlocal advertisers, publishers, and location-based services some insight on the direction policymakers will take in 2012 regarding consumer privacy…

Carrier-Based Geo-Fencing Gives Brands the Power to Push

I’ve said all along that location-based marketing will only be truly successful in attracting significant ad dollars when we realize that it more than just a mobile marketing concept — and really much more about the integration of any media that has the ability to influence somebody in a specific place. It appears that some brands are getting the message…

Consumer Privacy in Focus as Regulators Zero in on Mobile

Jules Polonetsky, co-chair of the Future of Privacy Forum, says that policy makers should not confuse their desire to protect consumers with legitimate passive use of smartphone data to provide core mobile services. Those functions include using tower triangulation to locate the device in order to provide the strongest signal, ensure critical mission flows, or help users find wifi connections…

Conference Notebook: Sales More Important Than Ever for Local

Sales force optimization doesn’t tend to draw big crowds. But it’s arguably the most pressing issue facing legacy local media’s slow but accelerating shift into the digital space — and the issue is potentially paramount to the future profitability of the hyperlocal space…

Street Fight Daily: Groupon Buys FeeFighters, Howard Owens on Paywalls

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Groupon Acquires FeeFighters, the BillShrink for Business Services (TechCrunch)…

Paywalls Create Opportunities for Local News Entrepreneurs (howardowens.com)…

You Say ‘SoLoMo,’ I Say, ‘I Hate My Life’ (TechCrunch)…

PODCAST: This Week in Location-Based Marketing — PayPal, WirelessWerx

In this week’s episode, hosts Rob Woodbridge and Asif Khan discuss Kevin Rose’s flight to Google, PayPal’s response to Square with a triangle, Amex and Twitter saved $1.7 Million at McDonald’s, the state of the local mobile transaction scene, and special guest Patrick Blattner, Chief Product Office at WirelessWerx…

5 Ways Hyperlocal News Sites Can Use Social Media to Drive Engagement

Social media is a powerful and necessary tool for hyperlocal publications to engage with their readers and promote their work. In small communities, it can be a vital conduit to reach local people, build traffic, and provide value for advertisers. Here are five tips from hyperlocal publishers on how to increase a site’s social media presence…

Case Study: Sunnyvale Bistro Re-Targets Customers With Fanminder

How much is a new customer worth? At Rok Bistro in Sunnyvale, Calif., owner Steve Wright decided the customers he was getting with Groupon offers and old media advertisements weren’t worth the amount he was spending. Instead, he’s decided to re-targeting existing customers using a self-service platform called Fanminder…

Street Fight Daily: Groupon Reserve, Yellow Pages, New CityGrid CEO

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Expansion of Groupon Reserve Continues (Time)…

The Golden Allure of the Yellow Pages (BusinessWeek)…

CityGrid Media Announces Jason Finger as New CEO (Local Onliner)…

Unpacking the Twisted Thinking of Small Business Self-Service Online

Feeling “in control” is the most central need with merchant behavior. How can they feel in control of how they drive results with technology; how do they know if they are out-performing competition; and how do they know if customers are satisfied?

Geo-Location Across Cultures: How Language Defines Place

At Where 2012, Ibidon chief executive Robert Munro will examine differences in how people express place, distance, and space among the world’s 5,000-plus languages. These are differences that location-aware app designers will have to pay attention to as the world’s data becomes less and less predominantly English…

Conference Notebook: Online Local Market Share to Hit 22% in 2013

After a decade of upheaval, local online advertising revenue is set to exceed local newspaper dollars in 2013. Speaking to a crowd at the Local Online Advertising Conference in New York Wednesday, Gordon Borrell, CEO of Borrell Associates, said that local online advertising’s market share is set to increase to 22% in 2013, exceeding local newspapers revenue by two points.

After Shuttering, Village Soup Serves Up a Living Digital Legacy

Less than two weeks after Village Soup was abruptly shuttered, the print and digital mini-conglomerate of Midcoast Maine is being resurrected. The company’s new owner, Reade Brower, who publishes Midcoast’s Free Press, praised the Village Soup publications, and said he wanted to return them to the public as intact as possible.

Street Fight Daily: Yelp Integration With Siri, Groupon Now Lags

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Deeper Yelp Integration with Siri Gives Site More Visibility (ScreenWerk)…

GrouponNow Lags, But Other Products Gain Speed (Crain’s Chicago Business)…

Online, Offline Data Ad Platforms Emerge (Mediapost)…

Can Twitter Make Local Pay?

In the next few months, Twitter plans on rolling out tools to help local merchants buy tweets. Many local merchants that are already Twitter savvy are already tweeting deals and messages to their followers and responding to comments — so the obvious question is, will they pay for what they are getting for free? And how can Twitter add additional value for local merchants bombarded by marketing tools claiming to solve their problems.

Using Social Media to Mobilize a Local Community

“Cash mobs” are the first evidence of community-coordinated mob activity organized by traditional civic and business groups. In a cash mob, a local store or restaurant is designated as the recipient of a one day promotion where customers spend at least $20, using Twitter and other local media to broadcast the event…

Making an INTRO: Location-Aware Business Networking Debuts

The app is trying to build location-aware functionality into business interactions — framing itself as a sort of place-aware LinkedIn. With INTRO, users can search for other people in their immediate vicinity who could potentially be good to network with…

Street Fight Daily: Guardian’s n0tice Opens Up, Amazon Battles Groupon

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

How to Fix Location-Based People Discovery (TechCrunch)

Guardian’s Hyperlocal Project n0tice Opens to Everyone, Adds Features (n0tice)

Amazon’s Key to Beating Groupon at Daily Deals (AllThingsD)

BIA/Kelsey: Local Advertising Revs to Hit $151.3B By 2016

The report forecasts total U.S. local advertising revenues at $151.3 billion in 2016, up from $132.8 billion in 2011 — an increase of nearly 14 percent. Its 2011 projection has been revised slightly downward from the firms October peg of the market at $135.9 billion…

Downballot Candidates Will Drive Hyperlocal Political Advertising in 2012

Street Fight caught up with Patrick Ruffini, president of the digital campaign advertising firm Engage, to talk about the future of local election advertising, the massive waste that campaigns spend on TV ads, and why Obama keeps on winning…