5 Online Marketing Strategies Every Restaurateur Should Know About
Creating an effective online marketing campaign isn’t always a simple task — especially for restaurant owners that are used to focusing the majority of their time and energy on what’s happening in the kitchen. In recent years, a number of hyperlocal platforms have stepped in to make it easier for independent restaurateurs to develop websites, manage social media, and cultivate better relationships with their customers online…
Street Fight Daily: Groupon Scheduler, $2.5M Funding for CityMaps
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
CityMaps Nabs $2.5M To Render Your City Social, One Block At A Time (TechCrunch)…
Groupon Scheduler Rolls Out in Beta as Part of Larger Tech Ambitions (AllThingsD)…
How Community News is Faring (Pew Project for Excellence in Journalism)…
2011 Local Commerce M&A Saw Most Activity in Daily Deals
2011 was an intensely active year for the local marketing and commerce M&A market, with 186 transactions logged — up 40% from 2010. Many major companies that have local components to their business (led by Groupon, Google, LivingSocial and eBay) are making important strategic moves in the space to solidify their products…
Street Fight Daily: Glassmap and Privacy, Judging Highlight
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Why Highlight Wasn’t A Breakout Success At SXSW (TechCrunch)…
Glassmap’s Founders Get Clear About Online Privacy (GigaOm)…
Retailers Strike Back in Mobile Wars With … People (Ad Age)…
Placed Snags $3.4M in Funding To Bring Location Analytics to Developers
The location analytics startup emerged from a 13-month stealth period yesterday, announcing Series A funding as well the release of a new product for mobile app developers. Placed for Developers is a free SDK that enables developers of location-aware apps to analyze the real-world context in which their products are being used…
Loopt and Green Dot: A Storified View
What’s the future of location-based services? One path may be mobile commerce, where LBS platforms bring a key loyalty tool. That seems to be one explanation for the $43 million acquisition of LBS Loopt last week by banking company Green Dot, which is known mainly for its prepaid cards for retailers.
So how did it shake out in the Twitterverse, in blogs and general media? Here’s our Storified roundup:
PODCAST: This Week in Location-Based Marketing — INTRO, Wallit, Momentfeed
In this week’s video podcast from the Location Based Marketing Association, hosts Rob Woodbridge and Asif Khan look at location-based dating with Eskimi; INTRO’s bid to be a mobile business connector; Wallit’s virtual augmented walls and Instagram. Plus, special guest Rob Reed from Momentfeed.
Street Fight Daily: PayPal Here’s Squeeze on Square; Truth in Online Ad Numbers; Groupon Fines
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups: 
How PayPal Here Could Lay the Hurt on Square and Others (GigaOm)… What’s ‘Reality’ When Calculating Online Ad Numbers for Local TV & Radio? (BIA/Kelsey)… Groupon UK Told to Clean Up After Record Complaints (GigaOm)… AOL Snaps Up Hyperlocal Photosharing App Hipster (TechCrunch)… and more:
Do Datasphere’s 50M UVs Make It a Model for Hyperlocal Scale?
What Datasphere excels at is scaling, with superb technology — and, of course, finding that sweet spot between the aggregators and high-cost editorial operations. Is this the future of hyperlocal? The 50 million unique visitors to their TV stations’ community sites have provided a kind of answer…
Case Study: Rural Town’s First Taste of Deals
Ryan DeJong, founder of the gooroo group marketing agency, used Closely to create a series of daily deal offers for the Pineapple Day Spa in Pine Bush, N.Y., (pop. 1,780). DeJong has found that small town customers are just as eager to jump on the daily deal bandwagon as their big city counterparts, and that customers are more responsive to limited-time deals than the generic discount codes spas typically send out in email blasts…
Street Fight Daily: Oink Shutters, SXSW Location Wrap, Groupon Poaches
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Kevin Rose’s Oink Shuts Down (TechCrunch)…
Big Hyperlocal Blogs Looking At Advertising All Wrong (Business Insider)…
SXSW: Location, Location, Location Fuels Mobile Apps (MacWorld)…
When Credit Card Companies Can’t Process Hyperlocal Risk
If you are working with merchants in any capacity and processing payments for them, then you can probably expect credit card processors to give you a hard time. They might accept your account and then shut you down, or charge you prohibitive fees and cap the amount you can process, stifling growth…
Street Fight Daily: Village Soup Folds, Armstrong Defends Patch
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Village Soup’s Hot Pursuit of a Hyperlocal Model Goes Cold (Nieman Lab)…
The Geo-Social Revolution That Wasn’t (GigaOm)…
AOL’s Armstrong: Why Patch Is a Good Investment (Romenesko)…
Brady: If Print Is 85% of Your Revenue, You’re Terrible at Selling Digital
Six months ago, online news guru Jim Brady (formerly of TBD and washingtonpost.com) took over as editor-in-chief at Digital First Media with the mandate of focusing the newsrooms of the company’s papers on a, well, “digital first” model. Street Fight recently caught up with Brady, to talk about what it takes to win hearts and minds of veteran journalists, and why the business side comes first…
Hyperlocals and Fair Use: When Content Aggregation Becomes a Liability
Wholesale copying of other content without permission will lead to trouble for hyperlocals. Using short excerpts, as part of a news or commentary with proper attribution and a direct link to the original site, may be protected from infringement claims under the fair use doctrine…