Street Fight Daily: Yelp Earnings, Yahoo Small Biz Dashboard
A roundup of today’s big stories in hyperlocal content, commerce, and technology...

Yahoo Launches Online Marketing Dashboard For Small Businesses (TechCrunch)…
Nobody Has Yet Built the ‘AdSense for Local’ (ScreenWerk)…
Street Fight Daily: AmEx CFO to Groupon Board, DNA Info Expands
A roundup of today’s big stories in hyperlocal content, commerce, and technology...

NYC Hyperlocal News Startup DNA Info Hires Staff, Expands to Outer Boroughs (Washington Post)…
Yelp Gives $1.2M to Settle Unpaid Overtime Suit (GigaOm)…
Street Fight Daily: Bee Media Buys Adcentricity, Yelp Spam Begone
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
Bee Media Acquires Adcentricity to Unite Location-Based Ads, Mobile Shopping (TechCrunch)…
U.S. Mobile Ad Spend to Double in 2012 (Mediapost)…
Yelp Spam Begone: Software Weeds Out Fake Reviews (Mashable)…
Yext Infographic: 64% of Foursquare Listings Have Missing or Incorrect Info
The graphic draws from data collected through Yext’s diagnostic tool, and shows that upwards of 40% of business listings on major hyperlocal services and directories include incorrect information. Foursquare is most consistently incorrect or incomplete, with 64% of the listings in the service including an error or missing key information (like a phone number), followed closely by AOL-owned MapQuest and Citysearch at 57%…
Street Fight Brings Popular Summit to San Francisco!
On June 5, hyperlocal’s brightest minds will converge on the Bently Reserve in downtown San Francisco for Street Fight Summit West, the first West Coast conference produced by Street Fight. Confirmed speakers and attendees include some of the top thinkers in hyperlocal. Early bird tickets are available at a 50% discount for a limited time…
Street Fight Daily: Yelp Integration With Siri, Groupon Now Lags
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

GrouponNow Lags, But Other Products Gain Speed (Crain’s Chicago Business)…
Online, Offline Data Ad Platforms Emerge (Mediapost)…
Street Fight Daily: The Gap Geo-Fences, Loopt Sells, Gowalla Shutters
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Gap Campaign Rethinks Old-School Bus Station Ads (TechCrunch)…
Loopt Sale Shows Future of Location Is Commerce (GigaOm)…
Foursquare Nears 20 Million Users And Crowley Talks About His Co-founder’s Recent Departure (Business Insider)…
Street Fight Daily: 03.05.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

How Newspapers Are Faring Trying to Build Digital Revenue (Pew Research)…
Square’s Register and the Return of the Mom-and-Pop Shop (GigaOm)…
Street Fight Daily: 03.01.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Facebook Premium: Ads Everywhere, Ads Everywhere, Ads (BetaBeat)…
Foursquare Dumps Google, Goes Open-Source for Maps (ReadWriteWeb)…
Street Fight Daily: 02.23.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Yelp: From Scrappy Startup to $100 Million IPO (Mashable)…
In Digital Shift, Ad Dollars ‘Evaporate’ (ScreenWerk)…
Loyalty Apps Get Real Results: Five to Watch (PC World)…
What Non-Profit News Orgs Can Learn From Yelp
From the get-go, Yelp was 100% citizen journalism, for better or for worse. There were editors, sure, but professional journalists were not tasked with generating content. The crowd was left to self-organize and submit copy. Imagine, if you can for a minute, a Chicago News Cooperative founded completely on the citizen journalism ethos. No professional reporters. Only editors and guides. The trajectory could be quite interesting…
Street Fight Daily: 02.17.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Glassmap and Highlight Take on the Next Frontier of Location Sharing: Doing It All the Time (AllThingsD)…
Mason: Groupon To Begin Offering Deal Personalization Abroad Later This Quarter (TechCrunch)…
Street Fight Daily: 02.07.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Yelp Ads Are Not A Rip-Off, You Pay To Seal The Deal (TechCrunch)…
Facebook Is Bringing Ads to Mobile Apps (Mashable)…
Street Fight Daily: 12.15.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.…
EBay’s PayPal Counts on Its 103 Million Users to Target Groupon (Bloomberg BusinessWeek)…
Examiner.com Will Provide Content For CBS Local Digital Media (PaidContent)…
NBC Maps the 2012 Election Campaign Trail With Foursquare (Mashable)…


Addressing Foursquare’s Engagement Problem
Foursquare has an engagement problem driven by the fact that users don’t view the application as communications platform. Two-way communications have become more important as overall engagement in social media has risen. A check-in, by default, is a one-way communication and not a conversation…