PODCAST: This Week in Location-Based Marketing — Nestle, SessionM

In this week’s episode, hosts Rob Woodbridge and Asif Khan find that it ain’t only rock and roll when the Rolling Stones start doing augmented reality; Nestle goes all Willy Wonka on us; Square closes a trillion more dollars and SessionM co-founder & CEO Lars Albright gives us some mobile advertising advice…

PODCAST: This Week in Location-Based Marketing — WHERE’s Dan Gilmartin & More…

In this episode, hosts Rob Woodbridge and Asif Khan discuss the long death of Gowalla, indoor mapping plans from Google and Nokia, plus a little Foursquare, HelloWallet, Calvin Klein + Shazam, McDonalds + LivingSocial and marketing VP Dan Gilmartin from WHERE.com…

#SFS11 VIDEO: Fwix CEO Introduces ‘Location Search Optimization’

At the Street Fight Summit last month, Fwix’s Darian Shirazi introduced the concept of “Location Search Optimization,” or LSO, a process for ensuring that your content is location-aware. Adding just a few meta-tags and other bits of data to your site can ensure that your content is found by location-based search engines…

#SFS11 VIDEO: Survive and Thrive as a Standalone Hyperlocal

On the first day of the Street Fight Summit in New York last week, our columnist Tom Grubisich moderated a panel about profitability and strategy featuring three successful hyperlocal entrepreneurs — Baristanet’s Debra Galant, ARL Now’s Scott Brodbeck, and The Alternative Press’ Michael Shapiro…

#SFS11 VIDEO: What’s the Next Move for Daily Deals?

In a panel at the Street Fight Summit, three top executives from the daily deals industry debated how the phenomenon would evolve, how companies might bring more value to merchants, and what types of companies were most likely to survive. The panel featured Closely CEO Perry Evans, Dealbird CEO Chad Billmyer, and Group Commerce CEO Jonty Kelt…

#SFS11 VIDEO: Yipit’s Vacanti on Why Groupon’s Bubble Has Burst

At last week’s Street Fight Summit in New York, Yipit co-founder Vinicius Vacanti said that it was clear that Groupon’s valuation bubble has burst, but the daily deals industry and the big players in it are alive and well. In this full-length video of his keynote, he describes some of the dynamics affecting the deals companies, and suggests where the industry may be headed…

#SFS11 VIDEO: Jeff Jarvis Interviews Foursquare GM Evan Cohen

In a “fireside chat” that closed the first day of Street Fight Summit 2011 this week, BuzzMachine blogger Jeff Jarvis interviewed Evan Cohen, the general manager of Foursquare. Cohen touched on a number of different issues affecting the company, and revealed that Foursquare will soon be adding a “save” button that publishers can embed…