3 CRO Techniques That Actually Convert Visitors

The web is filled to the brim with quick conversion rate optimization tips. These include changing the color of your CTAs, making headlines catchier, and changing the background image of your landing page, among many others. While these strategies have shown results, there are a few effective CRO techniques that are often overlooked. In this article, I discuss less common CRO techniques that have the potential to drive significant results. 

Mobile Video Struggles Persist While Tolerance for Them Decreases

It looks like the quality mobile content experts say we can expect from 5G will be much appreciated by consumers. Mobile video is more popular than ever, among both consumers and digital advertisers, but the medium is plagued by slow load times and suboptimal ads. That’s per a new report out from mobile video vendor Panthera.

Amazon Pursuing Mobile Video Ads, Strengthening Its Viability as Duopoly Alternative

Video advertising has been the hot thing for long enough that it’s now passé to refer to the pivot to video. It’s about time, then, that the Big Tech company hoping to break into the digital ad market dominated by Google and Facebook added video to its inventory. 

Interactive Marketing 2019: 4 Ways to Grow Your Audience with Innovation

There’s no denying that viewers today are fed up with plain advertising. It takes control of their digital activity and keeps them as passive witnesses to whatever is happening on the screen. Today, people expect a certain level of gamification from ads. Otherwise, the unit is typically shut down shortly after the ad begins or gets skipped quickly to the end. Enter interactive marketing.

Heard on the Street, Episode 21: Lowering Friction for Video Ads, with Waymark

Video has always been a coveted ad medium for local businesses. It carries a certain vanity factor and a high perceived ROI (and real ROI, depending on other factors). But one barrier has always been the creative production, which often results in low quality. We’ve all seen those cheesy auto-dealer ads. Fortunately, technical barriers are lowering, says Waymark CEO Nathan Labenz in the latest episode of Street Fight’s Heard on the Street Podcast.

What Is 5G? Some Facts and Marketing Implications

As the next generation in mobile connectivity, 5G should promise smoother data transmission, higher-quality mobile streaming, and more efficient energy usage. And it’s those benefits consumers are excited about, newly available data from Verizon Media indicates, with 72% of surveyed consumers excited about faster data transfer speeds and 57% eager for higher-definition video content. But industry watchdogs are skeptical.

Heard on the Street, Episode 18: Local Marketing is All About Content, with Andrew Beckman

What are the latest developments in location-based advertising and marketing for large national brands? This question anchored the many topics we batted around with Location3 chairman Andrew Beckman on the latest episode of Street Fight’s Heard on the Street podcast.

Digital Ad Trends to Watch in 2019, Mobile to Account for 71% of Digital Ad Spend

Programmatic SSP Pubmatic released on Tuesday morning an elaborate report detailing digital ad trends to watch in 2019. The highlights include a look into how mobile, video, and of course programmatic itself will continue to evolve in the coming year, reshaping the way brands reach customers.

With Help of Magisto, Small Businesses Reach Customers with Video

AI technology is finding its footing in the small business market, years after it reached critical mass among big brands. A new app from Magisto is using AI to streamline video creation and help small businesses more effectively engage audiences on social media.

Publishers, Advertisers Turn Focus to In-App Mobile Video

Mobile video ad spend may capture more than half of all digital video dollars in 2018 and is projected to grow 54% year over year, according to PubMatic’s Quarter Three Quarterly Mobile Index. The popularity of mobile video ads is in large part driven by consumer behavior, said Osbaldo Franco, PubMatic’s director of marketing research.

GroupM Details the State of Digital Marketing’s Hottest Medium: Video

For marketers looking to capitalize on the video boom, Street Fight has the latest from GroupM’s second annual State of Video report. The highlights include continued difficulties with measurement, emerging options to target effectively across channels, a look at Amazon and Facebook’s quest for domination, and social video’s fallibility and how brands can overcome it.

Street Fight Daily: Facebook May Have Knowingly Inflated Video Metrics, Programmatic Prices Rise

TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Facebook May Have Knowingly Inflated Its Video Metrics for Over a Year… No Wallet, No Problem. Yombu Scans Your Fingerprint for Payments, Loyalty Rewards… First-Price Auctions Are Driving Up Ad Prices…

Street Fight Daily: A Test for Voice Search Readiness, Putting the Video Ad Boom into Numbers

TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Synup Test Measures Voice Search Readiness for Brands… Video Swells to 25% of Digital US Ad Spend… TripAdvisor Debuts API with MomentFeed Partnership, Helping Brands Reach Hungry Travelers…

PubMatic Report on Mobile Advertising Demonstrates Strength of Video

As the mobile ad market continues to grow, advertisers should look to leverage in-app private marketplaces and video advertising, according to a report on mobile advertising trends by publisher-focused sell-side platform PubMatic.

Street Fight Daily: Foursquare Teams with AccuWeather; Civil Builds Community-, Blockchain-Based Media Ecosystem

TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Foursquare Will Fuel AccuWeather’s New Location-Based Recommendations… Civil’s Bold Plan for the News Crisis: ‘Flip the Business Model on Its Head’… The IoT Market Gap: Consumer Knowledge Low, Smart Device Ownership High…

How Brand Marketers Can Capture Consumer Attention on Mobile

With mobile ad spend set to surpass television for the first time this year, brand marketers are in a frenzy looking for smarter ways to generate the highest possible ROI from their investments. The problem, it seems, is that many brand marketers aren’t fully comfortable with mobile strategy.

ZypMedia Opens Up Programmatic Video for Local Advertisers, Focusing on OTT

For local advertisers looking to access cutting-edge marketing technology, programmatic advertising company ZypMedia promises the full package. Over the last year, the company has set its sights on OTT, which has garnered strong interest from both local advertisers and publishers hoping to capture the attention of streamers.

Indi Tackles Inauthenticity in Influencer Marketing Space

Consumers have grown weary of synchronized sponsored content flooding their Instagram feeds, and brands are being inundated by requests for freebies from self-proclaimed social media stars. That evolution in the influencer marketing space has created an opening that Indi CEO and founder Neel Grover believes his new platform can fill.

After Downgrading Publishers, Facebook Explores New Ways to Boost Them

We all remember the seemingly apocalyptic early 2018 announcement that Facebook would downgrade publishers in favor of foregrounding posts from users’ family and friends. Less discussed are the various changes Facebook has made since that announcement to give publishers on its platform a fighting chance.

Street Fight Daily: Facebook Updates Ad Measurement Practices, Mobile Audiences Skyrocket

TODAY IN LOCAL & DIGITAL MARKETING… Facebook Updates Its Ad Measurement Arsenal With New and Revised Video Metrics… Mobile Audiences Soar as Advertisers Struggle to Keep Up… With SimpleOrder Acquisition, Upserve Digs Into Back-House Operations…