TVadSync and Unacast Partner for Cross-Platform TV/Digital Attribution

Unacast’s location data will allow TVadSync to prove with unprecedented accuracy that the campaigns it manages across TV and digital platforms are indeed driving exposed audiences to make purchases at brick-and-mortar stores.

LBMA Podcast: Zara, Caliburger, Cab Digital Media & Telestra

This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan, Rob Woodbridge & Aubriana Lopez. On the show: Zara deploys robots, Cab Digital Media + Telestra, Caliburger goes with facial recognition.

LBMA Podcast: Amazon Go, Mobiquity Goes Blockchain, Unacast raises $17.5M

This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan, Rob Woodbridge & Aubriana Lopez. On the show: Fazoli’s, Trump gets into food stamps, ESRI buys ClearTerra, and Localz.

Raise Report: Unacast, Attentive, Adikteev Score Fresh Funding

Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for 8th Wall, Front, Asana, and Lumi.

Why Commercial Banks Are Turning to Proximity Technology

That location intelligence firms are able to use foot traffic patterns to predict the financial performance of businesses is nothing new. But a new report released shines a light on the ways commercial banks and investment companies are upping the ante by using location data to get the most out of the market.

Report: Proximity Solutions Industry Evolving Beyond Retail Marketing

As the proximity solutions industry undergoes rapid expansion, providers are changing up the technologies they rely on. Meanwhile, industries as varied as healthcare, marijuana, and aerospace defense manufacturing are finding new applications for proximity technology.

Why Location Visit Data Is Going to Be Huge for Brands

If you are not already thinking about how visits data fits into your location strategy, or you’ve yet to bring the people in-house to support that strategy (think: data scientists), now is the time. this is going to be the biggest, most critical shift in the young history of location data markets.

Report: Beacons Making Sizable Impact on Retail

The Proximity.Directory Q1 2017 Report shows that 75% of retailers in the U.S. are integrating proximity technologies into their marketing mix to increase operating profit. By using beacon technology, retailers can improve their position and increase operating profit by nearly 9% with an ROI of 175%, according to the report.

Location Data for Brands: ‘Alternative Facts’ No Longer

As the proximity industry grows, it’s important for brands investing in location and proximity to understand the differences between the various data points and technologies on the market. These differentiators can greatly affect how the proximity and location data is applied towards a brand’s marketing goals.

Openings and New Hires at Cuebiq, Unacast, Toys ‘R’ Us, and Propel

Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. This week’s edition includes moves and new openings at Yext, inMarket, Placed and Tiger Pistol.

Street Fight Daily: SMBs to Prioritize Social Marketing, Snap Files for IPO

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… U.S. SMBs Plan to Prioritize Social Media Spending Over SEO and Email in 2017… Snapchat Parent Snap Inc. Files for IPO… Data Management Platform Adoption Is on the Rise, but Challenges Remain…

Local’s Next Hurdle: The Impressionable Use Fallacy

No matter how good the targeting, creative, and “right person, right place,” the vast majority of our time contains urgencies that render us immune to push-based mobile ads. It’s basically a question of how often we’re actually idle, and therefore impressionable to being rerouted from a deliberate course.

Unacast, JUICE Mobile Partner to Provide Proximity Data at Scale

JUICE Mobile will license Unacast’s beacon and proximity data for advertisers to use in attribution and retargeting campaigns. The partnership is one of the first that allows advertisers to use beacon and proximity data at scale in retargeting and attribution.

Street Fight Daily: Snap Files for IPO, Belly CEO Steps Down

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Intel is Investing $250 Million in Self-Driving Cars… Snapchat Files for One of the Biggest Tech IPOs in Years… Simpli.Fi Extends Mobile Geo-Fencing Solution With Event Targeting Feature…

Report: Airports Could Be the Next Big Beacon Hubs

In U.S airports, we don’t see as much beacon activity as we might expect, but a new report by Unacast’s proximity marketing network service, Proxbook, indicates that by 2019, 84% of all global airports will be involved in a deployment or a trial project with beacons or other proximity sensors.

Street Fight Daily: Facebook’s Virtual Reality Web Browser, Millenials Prefer Text-Delivered News

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… What Brands Should Know About Facebook’s New Virtual Reality Web Browser… Pew Research Shows Young Adults Prefer Text-Delivered News Over Video… Snapchat Parent Working on IPO Valuing Firm at $25 Billion or More…

Street Fight Daily: Salesforce Brings AI to the CRM Masses, Yelp Courts Developers with New Program

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Salesforce Brings AI to the CRM Masses with New System, Einstein… Marketers Are Getting the Snapchat Targeting Data They Want. Will It Scare Off Users?… Google Trips App Helps Plan Personalized Travel…

Street Culture: Trans-Atlantic Travel Helps Unacast’s Team Build Trust

Every month, one half of the company’s employees travel to visit the other half of the employees — the engineering team is located in Oslo, Norway and the commercial team is in New York City — as a culture-building activity, giving employees a chance to connect while in the same time zone.

Street Fight Daily: Instagram Boosts Ads for Brands, Google Acquires Urban Engines for Maps

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Instagram’s Deems Its Brand-Focused, Call-to-Action Ads Work in Progress… Google Acquires Urban Engines to Bolster Location-Based Analytics… Data-Driven Marketing is Driving More Revenues…

Street Fight Daily: Brands Using Apps to Drive Revenue, Facebook Tweaks News Feed (Again)

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Three Brands Use Apps to Drive Loyalty and Revenue… Facebook Tweaks News Feed to Favor ‘Personally Informative’ Stories… How AMP Will Affect the Wider Web…