Street Fight Daily: Yelp Sees Growth in Local Ad Accounts, Facebook Agrees to Audit

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yelp Stock Plunges After Sales Outlook Misses Mark, But Local Ad Accounts Grow… Facebook Agrees to Audit of Its Metrics Following Data Controversy… Lyft Has Hired the Head of Google Street View to Lead Its Mapping Team…

Street Fight Daily: Twitter Drops Buy Button, Google Privileges Its Own Products in Ads

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Twitter Unclicks Buy Button, Signaling Unclear Future for Social Commerce… Google Uses Its Search Engine to Hawk Its Products… Snapchat is Now Pitching Brands on Sequential Video Ads…

Street Fight Daily: Brick-and-Mortar Retailers Make Gains Online, Twitter Shutters App Aimed at Brands

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Brick-and-Mortar Retailers See Online Sales Jump as In-Store Purchases Decline… Twitter Shutters Dashboard, App Aimed at Brands… Voice Search is On the Rise, and Brands Must Prepare…

LBMA Podcast: Adquick, Spotify, McDonald’s and Blippar

This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Hormel, Talians app, Tree Elves and King of Pops, Commerce Signals, PlaceIQ, Broadsign, Here Maps and Twitter, and Apple Maps.

Street Fight Daily: Twitter Struggles with Publishers, Retail Marketing and Measurement

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Falling Behind Snapchat and Facebook, Twitter Struggles to Attract Publishers… How Retail Marketing Changes As Measurement Tools Improve… Where the Digital Dollars Have Gone: How 15 Major Media Companies Have Invested in Digital…

Using Chatbots to Improve the Customer Experience

Although automated messaging has been around for years, today’s chatbots combine machine learning with artificial intelligence to create enhanced user experiences. Chatbots are also giving brands a chance to flex their creative muscles, utilizing technology in innovative ways.

LBMA Podcast: DineHero, Walkbase, and UrbanAirship

This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: HIA Qatar, Kellogg’s, GeoSlam + BlackDog Robotics, PlaceIQ + Nielsen Catalina, Twitter and Intel Drones. Guest: Christiana DiMattesa — Under Armour Resource: Proxbook Report.

Street Fight Daily: Keeping Up With Mobile Shoppers, Google’s Mobile-First Index

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook, In Cross Hairs After Election, Is Said to Question Its Influence… FAQ: All About Google’s Mobile-First Index… How Walgreens’ App Update Will Leverage Beacons to Improve the In-Store Experience…

Street Fight Daily: Instagram Adds Tags for Shopping, Twitter Boosts Chatbot Game for Brands

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Instagram Tests Product Tagging Feature to See If It Can Drive Purchases… Twitter Offers Brands Customer Service Chatbots to Use in Direct Messages… IBM Acquires Dialogue-Based Shopper Platform…

Street Fight Daily: Google Shifts to Mobile-First Index, Twitter’s Carousel Ads See Success

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Shifts from Desktop- to Mobile-First Indexing… Ad Buyers See Promise In Twitter’s Instagram-Like Carousel Ads… Is Omnichannel Marketing Finally Going From Retail Dream to Reality?…

Street Fight Daily: Samsung Buys Viv, Twitter Aims to Close Buyer Search This Month

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Buying Viv, Samsung Makes Its ‘Me Too’ Virtual Assistant Play… Twitter to Conclude Sale Deliberations This Month… New Health-Food Drive Thru in Arizona Rethinks the QSR Category…

Street Fight Daily: Salesforce Eyes Twitter, Apple Enters Search Ad Biz

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Twitter is Expected to Field Bids This Week, with Salesforce in the Mix… Local Visionary Awards Finalists Announced… Apple Enters the Search Ad Biz Today — What Marketers Need to Know…

Street Fight Daily: Google Expands Free Measurement Tech, Social Gains More of Marketers’ Budgets

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Expands Free Measurement Tech for Its Marketing Cloud… Yext Integrates with Uber as Local On-Demand Becomes More Ubiquitous… Social, Not Search, Gaining More of Marketers’ Budgets….

Street Fight Daily: Google Ups In-Store Attribution Efforts, Twitter Considers Takeover

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Brings Store Visits to Google Display Network, Debuts Cross-Device Retargeting… Twitter is Said to Be Discussing a Possible Takeover… The Biggest Problem with Snapchat’s Geofilter Product

Street Fight Daily: Twitter Offers Native Ads On Audience Platform, Media Buy Leverage Changing

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Twitter Offers Native Ads to Brands on Audience Platform… GroupM’s Brian Lesser: The Nature of Media Buying Leverage Has Changed for Good… This App Lets You Compare Ride-Hailing Prices As Well As Driver Payouts…

Street Fight Daily: Google Updates Analytics App, Ad Buyers Talk Digital Platforms

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Updates Analytics App, Providing Insights in Five Minutes… What Ad Buyers Think About Facebook, Twitter, and Everything In Between… To Run a Killer Loyalty Program, Retailers Need to Think Big…

Street Fight Daily: Amazon’s Drone Program, Location and Mobile Ads

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Future of Retail Delivery: Amazon’s Drone Program… Mobile Programmatic Ad Growth Propelled By Geotargeting… Facebook Combats Ad Blocking By Giving Users Control Over What They See…

Street Fight Daily: Retailers Use Snapchat to Target Millennials, Walmart Buys Jet.com

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Walmart is Buying Jet.com for $3 Billion and Will Announce the Deal Monday… With Hype Faded, Foursquare Tries Reinvention as a Data Business… Some Retailers Ignore Snapchat, While Others Capitalize with Lens and Geofilter Ads…

Street Fight Daily: Shopper Intent and Location, Brands Tap Pokémon Go

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… flok Launches Chatbots to Bolster Customer Engagement for Local Businesses… Can Insights on Shopper Intent Improve Location Data?… This Brand Found a Clever Way to Connect with Pokémon Go Players…

Street Fight Daily: Bots Boom on Facebook, Tinder-Like Interface Takes on Retail

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Bots Take Over Facebook… Twitter’s User Base to Grow by Double Digits This Year… Sephora is Driving Mobile Sales with Tinder-Like Features…