Street Fight Daily: Twitter Brings Local Trends to Mobile, Square Poaches PayPal Exec
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Twitter Updates Its Apps with New Trends Locations (TheNextWeb)… Square Hires An Exec From PayPal To Form Payments Partnerships With Retailers (TechCrunch)… Brownstoner Founder Jonathan Butler’s Venture-ing into Queens (Daily News)…
Street Fight Daily: Discover Pushes Paypal In-Store, Twitter Opens Self-Serve Ads
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Discover Pushes PayPal’s In-Store Service as First Data Holds Out (Wall Street Journal)… Twitter Opens Up Self-Serve Advertising Platform to All Businesses (GigaOm)… Won’t You Be in My Nextdoor Network? (AllThingsD)…
Street Fight Daily: Twitter Tests Local Discovery, Bing Aggregates Deals (Again)
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Twitter Testing New Local Discovery Features — And It’s About Time (AllThingsD)… Microsoft Quietly Shuts Down Bing Deals, Launches Bing Offers As A Replacement (TechCrunch)… Belly Dance: Can Lightbank and Chicago’s Hot New Company Avoid Groupon’s Missteps? (PandoDaily)…
Report: Local Mobile Ad Revenue to Hit $9 Billion by 2017
Local mobile advertising is set to generate $9 billion in revenue by 2017, but it will take a smaller portion of total mobile ad spend than previously expected, according to a new study by BIA/Kelsey. The research firm revised its earlier estimates for local-mobile spends share from 44% to 38% of total mobile ad dollars in 2012 to account for slower than expected adoption of local strategies among national advertisers and an increase in mobile advertising as a whole.
Study: 82% of SMBs Use Facebook for Marketing, 25% Use Twitter
“Facebook remains the dominant platform because it simply has more active users than any other social network,” Mark Schmulen, general manager of social media at Constant Contact, told Street Fight. “It effectively offers marketers the biggest potential reach to engage with customers. In addition, Facebook is a more mature marketing platform, offering marketers highly targeted advertising products and customizable brand pages that enable them to run promotions like sweepstakes, coupons, and user-generated contests.”
Openings & New Hires at eBay, Foursquare, Copilot, Condé Nast, Square, and More…
Two high-profile exits took place this week — those of Jack Abraham at eBay and Keith Rabois at Square. In both cases, the tales are still unfolding. At Group Commerce, 28% of the staff was cut. Meanwhile, other employers are picking up their pace, advertising openings in sales, product management, design, social media, and management. Learn more about who’s changing jobs and where you can apply for a job now…
Street Fight Daily: Mobile Moves In-Store, Hyperlocal Comes to TV
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Pew: 72 Percent Of Smartphone Owners Used Devices While Shopping In Stores (Marketing Land)… A TV that Knows Who You Are (Financial Times)… Small Firms Say LinkedIn Works, Twitter Doesn’t (The Wall Street Journal)…
Openings & New Hires at PlaceIQ, Apple, Twitter, Hibu, and More…
As the new year opens, employers are already making moves, scooping up hot talent, and posting job openings. Find out about PlaceIQ’s expansion, a promotion at Google, where Yahoo execs go when they leave, and some interesting openings at Google, plus lots of gigs for job-seeking business development and product management professionals….
Case Study: Using LinkedIn, Twitter to Cultivate Local Relationships
Chicago-based Foiled Cupcakes is a delivery-only business, but by tapping into networks on LinkedIn and Twitter, and keeping a close watch over the reviews posted on sites like Yelp, owner Mari Luangrath has been able to cultivate relationships with potential customers and position her enterprise as the go-to destination for companies needing desserts for in-house events or client gifts…
Spindle Tries to Pre-empt Local Discovery With Social Alerts
Last week, social discovery app Spindle rolled out a place-based alerts system designed to inform users of interesting and relevant social media updates from local businesses around them. Street Fight recently spoke with Spindle CEO and cofounder Pat Kinsel about about what makes Spindle’s value proposition so vital…
Local Social Spend Projected to Hit $2.95 Billion by 2016
Local spend on social media in the U.S. is set to jump 1.7x by 2016, according to the Fall Update to BIA/Kelsey’s Social Local Media Forecast. The numbers show a slight reduction in the firm’s earlier projections, which had put the compound annual growth rate (CAGR) for local social spend at 28.9%…
Case Study: Pizza Chain Finds New Ways to Build Email Database
As the director of marketing at Stone Hearth Pizza in Boston, Alex Chamberlain is always on the lookout for ways to grow her email database. She’s found that the best way to acquire new email addresses is by requiring customers to input their contact information when redeeming limited-time deals and promotions…
How Big Brands and SMBs Can Use Vine Videos to Reach Local Consumers
Vine has not only cracked the code on mobile video. It has created an entirely new medium. The question for brands and local businesses alike is how to leverage it as a marketing channel. Here are a few ideas about how to test the new app and what to look for as it matures…