Street Fight Daily: Google Plans Same-Day Delivery, Brands Eye App-Install Ads
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Inside Google’s Big Plan to Race Amazon To Your Door (Re/Code)… Matt Cutts, Google’s Head of Webspam, Is Going on Indefinite Leave — Publishers Likely Won’t Miss Him (PandoDaily)… Will Brand Dollars Ever Come to App-Install Ads? (AdAge)…
LBMA Podcast: YP’s Mobile Labs and Second Canvas
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association. Top stories of the week include Digby and Phunware, Amazon & Twitter, Uber & Google Maps, RoadID, PareUp & excess food, Selfridge’s Fragrance Lab, Rivada’s nascent mesh network, & Nivea’s SUN ads….
Report: Mobile Will Account for Half of Social Advertising Revenue by 2017
Mobile is poised to account for a majority of spending on social media advertising in the U.S. by 2017, eclipsing spending on desktop a year later, according to report from BIA/Kelsey released this morning. The research firm estimates that spending on social advertising in the U.S. will nearly triple over the next five years, swelling from $5.1 billion last year to $15 billion by 2018. In 2017, the firms expects that marketers will spend $6.7 billion — or half of all social media advertising revenues — on mobile ad formats.
Street Fight Daily: Facebook’s ‘Nearby Friends,’ Twitter Debuts App Promo Suite
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… 
Facebook’s “Nearby Friends” Feature Aims for More Offline Connections (Recode)… Twitter’s New Ad Unit Is A Huge, Huge Deal. Here’s Why (Forbes)… Citymapper Just Got Off the Funding Bus and Is Now $10M Richer (VentureBeat)…
Street Fight Daily: Twitter Buys Gnip, Google Developing Microcamera Contact Lens
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… 
Twitter Embraces Its Data and Buys Gnip (GigaOm)… Google’s Microcamera Contact Lens Is Coming to an Eyeball Near You (Time)… Seeking Growth, The Payments Industry Embraces New Technologies (TechCrunch)…
Street Fight Daily: Google Books Hotels, What’s Next for Square?
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Checks In to the Hotel Business (Wall Street Journal)… A Sale or IPO or More Funding? Here’s What Might Be Next for Square (Recode)… Uber’s Threat Finally Hits as Postmates Surges to 10k Deliveries a Week (Pando)
Street Fight Daily: Square Secures Credit, GrubHub Shares Soar
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Square Secures Credit in ‘Low Hundreds of Millions’ (CNBC)… GrubHub Shares Surge in Debut (Wall Street Journal)… TPG Said Close to Airbnb Investment After Snags Resolved (Bloomberg)…
Street Fight Daily: Yelp Partners With YP, Airbnb’s $10B Valuation
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yelp, YP Partner in Local Advertising Deal (SearchEngineLand)… New Capital Could Raise Airbnb Value To $10 Billion (New York Times)… The Newsonomics of Selling Cars.com (Nieman Journalism Lab)…
Street Fight Daily: Twitter Tests Calls, A Deep Look at Uber
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Twitter Tries to Prove Its Ads Drive Sales with Click-to-Call (Digiday)… A Deeper Look at Uber’s Dynamic Pricing Model (Above the Crowd)… EBay Rejects Icahn board Nominees, Asks Investors to do Same (Reuters)…
Case Study: Hospitality Group Replaces Direct Marketing with Hyperlocal Campaigns
As mobile marketing picks up steam and consumers get more comfortable downloading branded apps on their smartphones, Wind Creek Hospitality marketing VP Michael Perhaes is becoming less reliant on direct marketing techniques for customer retention and acquisition. Although Wind Creek’s mobile apps are still new, Perhaes is already seeing response rates that are much higher than those he has achieved through email marketing alone…
5 Tools Merchants Can Use to Serve Targeted Promotional Offers on Twitter
Small business owners know that Twitter can be a useful tool for marketing, but many are unsure of where to begin when it comes to serving up paid promotional offers on the popular social channel. With its own unique language and tools, Twitter is a foreign land to many SMBs. For marketers who take the risk, however, the rewards can be great. A number of hyperlocal vendors are stepping in with platforms that bridge the gap for SMBs looking for more strategic ways to target consumers on Twitter…
Case Study: Restaurant Chain Uses Loyalty Data to Improve Customer Experience
If sales of a particular menu item seem slow this month, then Lucas Clarke is curious to know why that is. The director of marketing at MAD Greens, a Colorado-based chain of restaurants that specializes in seasonal salads and sandwiches, Clarke uses the data from his company’s card-linked mobile loyalty program to learn about sales trends in real-time…
Street Fight Daily: Groupon Buys Fashion Site, Delivery Hero Nabs $88M
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.… Groupon Buys Flash Sales Fashion Site Ideeli (USA Today)… Berlin’s Delivery Hero Gobbles Up $88M in Series E Funding (GigaOm)… Lowe’s Backs Recommendation Site for Home Projects (New York Times)…
Hyperlocal M&A in 2014 — Here’s What the Big Acquirers Are Looking For
YP’s acquisition of Sense Networks earlier this week comes as M&A activity in the local technology continues to increase, with the market seeing the number of large, double digit deals increase in 2013. Here’s a quick look at several major players who may currently be in the hunt for locally focused acquisitions and what they might be looking for.
Street Fight Daily: YP Buys Sense Networks, Taskrabbit Delivers Cold Medicine
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.… YP, a Mobile Search Firm, Buys Sense Networks (New York Times)… Walgreens Taps TaskRabbit to Deliver Cold Medicine to Shut-Ins (Mashable)… Facebook WiFi Comes to Some Netgear Routers, Allowing Small Businesses to Offer Free WiFi access (The Next Web)…
Street Fight Daily: AOL Winds Down Patch, Twitter Tests ‘Nearby’ Feature
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.… AOL Chief’s White Whale Finally Slips His Grasp (New York Times)… Twitter Test Shows ‘Nearby’ Tweets (Wall Street Journal)… Amazon Said To Launch Pantry To Take On Costco, Sam’s (USA Today)…
Street Fight Daily: Apple Expands iBeacon, The Hack That Saved Foursuare
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.… Apple Launching iBeacons To Guide Store Visitors (Associated Press)… The Brilliant Hack That Brought Foursquare Back From the Dead (Wired)… Twitter’s Dorsey Vies With SoftBank’s Son for Japan Shops (Bloomberg)…
Street Fight Daily: Google Adds Review Dashboard, Ads Enter The Car
“A roundup of today’s big stories in hyperlocal publishing, marketing commerce, and technology… Google Gives Business Owners A Single Place Online To See All Their Customers’ Reviews (TechCrunch)… Harman, Placecast Test In-car Radio Ads That Know Where You Are (GigaOm)… Uber Customer Claims Abuse And Assault By Driver. Uber Confirms: Yes, He Works For Us (PandoDaily)…
Street Fight Daily: PayPal Nabs Uber Deal, Facebook Revises SMB Count
A roundup of today’s big stories in hyperlocal content, commerce, and technology… PayPal Nabs Uber Partnership in Pursuit of Mobile Marketplaces (Bloomberg Businessweek)… Facebook Expands Its Definition Of Small Business Pages, Says It Now Has 25M Of Them (TechCrunch)… Digital First Media Will Add Paywalls At Most Of Its Daily Newspapers (GigaOm)…