Street Fight Daily: Showrooming’s False Threat, Groupon ‘Designed’ For Mobile

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A roundup of today’s big stories in hyperlocal content, commerce, and technology

shopping-cartShowrooming Is Not A Threat To Retailers’ Revenue (eConsultancy)
According to a new eConsulatncy survey, retailers are seeing growing numbers of customers using smartphones in their stores, but just 11% see ‘showrooming’ as a threat to revenue. The findings from the report also suggest that marketers will be taking significant steps to improve their mobile offering across their customer experience.

Riverhead Local Revenues Show Hyperlocal Display Ads Still Have Life (Street Fight)
Some local media observers say display ads don’t work anymore. But don’t tell that to Riverhead Local’s Denise Civiletti. In this wide-ranging Q&A she talks about why display continues to be the major revenue source for her site, and why she still believes “local doesn’t scale.”

Groupon CEO: Our Deals Are ‘Designed For Mobile’ (CNBC)
Groupon CEO Eric Lefkofsky told CNBC on Wednesday the deal company’s mobile concentration continues to grow. “In terms of large e-commerce companies, we’re probably the most in terms of penetration in mobile or number of transactions in mobile as anybody,” the company’s co-founder said in a “Squawk Box” interview, “because Groupon is inherently local. You use it when you’re out and about, exploring your local market.”

OpenTable Is Hoping For A Second Helping (PandoDaily)
Four years after OpenTable began to pave the way for consumer-web startups like Zillow, Zynga, Facebook and, soon, Twitter to glide into the public market, things are looking very different. The bad news is that, compared to its peers, this isn’t so hot. Facebook and Groupon have doubled this year. Padora has tripled, and Yelp has nearly quadrupled. Even troubled Zynga has outperformed OpenTable with a 54-percent gain year to date.

TripAdvisor Mostly Meets Street’s Expectations With Third-Quarter Earnings (AllThingsD)
Online travel-booking site TripAdvisor reported third-quarter earnings today that were mostly in line with analyst expectations. Adjusted earnings per share were right on the Street’s target at 45 cents, while revenue for the third quarter was $255.1 million, compared to analyst expectations of $257 million.

Patch Local Editors Say Goodbye In Flocks (InVocus)
The anticipated layoffs of roughly 450 employees at sites came to fruition last week. Local and regional Patch editors took to the Internet as their respective sites and regions closed up shop to say goodbye. Here’s a sampling of the activity happening in Patch communities.

eBay Made Two Giant Bets Yesterday, But Only One Feels Right So Far (AllThingsD)
Jason Del Rey: EBay has been nothing if not aggressive recently, with its agreement to buy Braintree for $800 million and its efforts to grab payment market share in brick-and-mortar stores. It continued that aggressive streak on Tuesday with two big announcements, but only one seems worth it right now.

Five Years of Change For Retail Marketers (MediaPost)
For retail marketers, the past five years have been tough. Not only did the economy tank in a way not seen since the 1930s, other changes in consumer behaviors and mindsets have had a major impact on brick-and-mortar stores. Here is a look at some of the biggest changes, and how they influenced retail.

With A Fresh $1.7M In The Bank, Qlika Wants To Help Online Marketing Campaigns Go Hyperlocal (TechCrunch)
Qlika is based on patent-pending technology that enables advertisers to manage and optimize their campaigns for each local market, segment and media channel — and the nearly infinite permutations thereof. Since launching in March as part of UpWest’s fourth batch of Israeli-American startups, Qlika has attracted a dozen enterprise customers, including Redbeacon and Where2GetIt, and will soon be managing a total of $200 million in aggregate ad spend for those customers.

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