Earnings Season Teases Retail’s Next Normal

Earnings results that rolled out from retail giants over the past week further demonstrate what our next normal will look like. Specifically, Walmart and Target both hit record numbers. This is partly a function of Covid-era circumstances, but it is also due to each retailer’s active e-commerce momentum.

The earnings validate consumer acclimation to digitally infused local shopping. What’s more, other retailers and down-market businesses will look to replicate this success. This can all therefore be viewed as a leading indicator for retail’s next normal.

Blending Online and In-Store: The Boom of BOPIS

BOPIS — buy online, pick up in store — has become a fixture among cutting-edge retailers over the past several years. But this holiday season has made 2019 the breakthrough year for BOPIS. There’s rising demand among consumers for this handy shopping option. And retailers, seeing how the tactic benefits them as well, are stepping up to meet that demand.

Retailers Hoping for Record Cyber Monday to Follow Friday Windfall

US retailers set all-time records on Thanksgiving and Black Friday, wracking up $11.6 billion in online sales. Adobe predicts that Cyber Monday will also set a fresh record of $9.4 billion, pushing the Thanksgiving weekend total to nearly $30 billion.

The increasing importance of online sales has forced traditional retailers to compete with e-commerce natives like Amazon not only by offering their own robust set of deals but also by investing in delivery infrastructure and reducing friction for consumers ordering online. 

5 Innovative Ways to Use AR in Holiday Marketing

A technology that was once considered to be on the fringes of digital marketing has moved into the mainstream, as retailers around the country find new ways to use AR in their 2019 holiday campaigns. From virtual try-ons to camera filters designed to drive people into physical store locations, there’s no limit to the number of ways creative marketers can use AR. Enterprising retailers are capitalizing on the momentum as they come up with smarter ways to help shoppers contextually visualize what products will look like on their bodies and in their homes.

Let’s take a look at how five major companies are using AR for holiday marketing this year.

FedEx Stops Ground Deliveries for Amazon, Signaling Delivery War to Come

For FedEx as for the many other companies and industries Amazon has decimated over the past 20 years, the problem in confronting Amazon may turn out to be one of margins. While FedEx needs a profitable delivery business to survive, Amazon can afford to lose money on delivery and make it up with relatively free-flowing profits from Amazon Web Services and its booming ad business.

In fact, Amazon can afford, thanks to the faith and generosity of investors, to make no profits at all. No easy task, competing with that.

Is Amazon Killing the Holiday Shopping Season?

Long lines of shoppers snaking around retail stores used to be commonplace on the morning after Thanksgiving. So was the tradition of picking up a print newspaper for an early look at the Black Friday ads. But with retailers like Amazon, Nordstrom, Alibaba, and Flipkart creating their own shopping holidays, the frenzy around Black Friday and Cyber Monday has been tamped down. Is this a sign of the times or just a blip in retail’s evolution?

To find the answer, the mobile app marketing firm Liftoff and the mobile measurement company Adjust teamed up and took a deep dive into the consumer activity on shopping apps throughout the calendar year. In a new report, the firms found that with excuses to shop year round, traditional shopping holidays, like Black Friday and the New Year period, are waning in significance. These events are gradually becoming less vital for online and offline retailers, even if they remain important moments.

LBMA Vidcast: Pokemon App Driving Traffic to Target, Google Integrates Food Ordering into Maps

On this week’s Location-Based Marketing Association podcast: Swatch goes drive-through, iGeolise raises £3.2, Pokemon app driving traffic to Target, Neustar partners with JCDecaux, Google integrates food ordering into maps, MTA accepts Google Pay on subway/bus lines.

LBMA Vidcast: Alibaba’s FlyZoo Hotel, McDonald’s Acquisition of Dynamic Yield

On this week’s Location-Based Marketing Association podcast: Samsung’s “Refrigerdating,” PrivateAcre, Alibaba’s FlyZoo hotel, McDonald’s buys DynamicYield, Oreo + Target, Coor’s Light battles Bud with sound. Special guest: Ian Dallimore, Lamar.

5 Brands Innovating with Augmented Reality

While just 12% of brands say they’re interested in exploring AR in the near-term, according to a recent Street Fight survey, that figure is expected to increase exponentially in the coming years. Part of that anticipated explosion in the AR market is thanks to companies like Facebook and Snapchat, which are aggressively building out their AR offerings. It’s also thanks to innovative thinkers at major brand retailers, who are reimagining AR technology and making it all their own. Let’s take a closer look at how five brands are innovating in the AR space.

LBMA Podcast: Burger King Swipes McDonald’s Customers, Target Experiments with AR

On this week’s LBMA podcast: AdMov, Xamoom celebrates “Silent Night,” Burger King swipes McDonald’s customers, Dunkin’ fools Portland, MA, Stella Artois’ beer-serving robot, Target selling Christmas trees with AR.

Crack-of-Dawn Black Friday Lines Are Already a Thing of the Past, Data Shows

How is the increasing appeal of e-commerce and other digital options such as BOPIS—buy online, pick up in-store—affecting retail’s biggest day of the year? One consequence, data from Reveal Mobile indicates, is the end of the notoriously colossal lines that used to mark the beginning of Black Friday. 

LBMA Podcast: Amazon’s Search Re-Targeting, Target’s Use of Runerra

Listen to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan & Aubriana Lopez. On the show: Amazon’s search re-targeting, Target using Runerra, Intraposition raises $1.5M, Buick integrates Yelp, Walmart goes with maps and faster checkout, Macy’s invests in VR roll-out.

Street Fight Daily: Advertisers Debate Ads Data Hub as Google ID Vanishes, Verifone Partners with TruRating

TODAY IN LOCAL & DIGITAL MARKETING… As Google Restricts Its Ad ID, Advertisers Debate Whether to Use Ads Data Hub… TruRating, Verifone Deal Highlights Importance of Customer Feedback Data… Newly Launched Block Club Chicago (Out of DNAinfo) Goes a ‘Bit Old School’…

This Fast-Growing E-Commerce Management Platform Has the Attention of Pepsi and P&G

Content Analytics, which fancies itself “the only end-to-end eCommerce management platform,” is growing at a rapid clip, and big brands are taking note. The company announced on Tuesday its eighth consecutive quarter of YOY growth exceeding 100%.

LBMA Podcast: Walmart, Target, LinkedIN

Featured on this week’s edition of the Location-Based Marketing Association podcast: LEGO + Grand Visual, LinkedIN, Vyking shoes, Walmart, Target, HERE + Decawave, LBMA D/A/CH.

Street Fight Daily: Foursquare’s Machine Learning-Based Attribution, Duopoly’s Damage Control

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Spotify, TGI Friday’s Enlist Foursquare for Machine Learning-Backed Measurement… Facebook Demands Advertisers Have Consent for Email/Phone Targeting… Google Reboots Advertising Tools to Give Users More Control Over Their Data…

Street Fight Daily: Target Aims to Lead on Customer Experience, GDPR’s Impact on Facebook

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Target Is Trying to Become America’s Easiest Place to Shop. Here’s How… GDPR Is What Facebook Advertisers Should Really Worry About… Consumers Want Voice Services Beyond Basics…

Toys ‘R’ Us Foot Traffic Analysis Reveals Challenges in Smaller Markets

The results of a new foot traffic analysis conducted by the location data firm Factual reveal that Toys “R” Us’ demise, while partly attributable to Amazon’s strength, could just as easily be blamed on stiff competition from within the brick-and-mortar retail market.

Street Fight Daily: Snap Doubles Down on Location, A Grocery Mega-Merger?

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Location May Be the X Factor for Snap’s Appeal to Advertisers… As Amazon Applies Pressure, Target and Kroger Mull a Merger… Where and When AI Can Make a Difference in Marketing…

Street Fight Daily: Amazon & Walmart Disrupt Grocery, Facebook Pulls Plug on Separate Feed

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… With Competition from Amazon and Walmart, It’s Getting Tougher for Local Grocers… Facebook, Diverging from Snap, Decides Separating News from Friends and Media Unwise… Attribution Blind Spots Are Eating Into Your Performance…