LBMA Vidcast: Pokemon App Driving Traffic to Target, Google Integrates Food Ordering into Maps

Welcome to This Week in Location Based Marketing, a weekly vidcast from the Location Based Marketing Association with Asif Khan & Aubriana Lopez. On the show: Swatch goes drive-through, iGeolise raises £3.2, Pokemon app driving traffic to Target, Neustar partners with JCDecaux, Google integrates food ordering into maps, MTA accepts Google Pay on subway/bus lines.