SweetIQ Report Highlights Influence of Local Tech on Media Mix

Whereas in previous years the goal for businesses was simply to be “found” online, multi-location brands now have to contend with “being chosen” in an incredibly crowded omnichannel space.

Street Fight Daily: Legacy Retailers Struggle on Social, Insecurity Over Consumer Location Data

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Can Traditional Clothing Retailers Compete with Digital-Native Brands on Instagram?… SweetIQ Report Highlights Influence of Local Tech on Media Mix… Consumers’ Location Data Is Being Sold Without Their Knowledge…

Street Fight Daily: Google Boosts Ads with Machine Learning, Gannett Acquires SweetIQ

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Leans on Machine Learning and Scale for Smarter Display Ads… Amazon’s Alexa Voice Tech is Now Available to Build Chatbots… Twitter is Testing a New Way to Show You News Articles…

Gannett Acquires SweetIQ, Building Out ReachLocal’s Suite of Digital Products

Gannett announced on Thursday afternoon that it has acquired Montreal-based listings management company SweetIQ, which will be rolled into its ReachLocal suite of software for small businesses and brands. SweetIQ’s products provide local businesses with tools to manage their listings and reputation, and measure consumer engagement.

Street Culture: Tech Startups Amping Up Opportunities for Women

For many locally focused tech companies — including NextDoor, SweetIQ, ibotta and G/O Digital — transparent sharing and openness at all levels is inviting a new workplace generation led by women.

Marriage of Listings, Data, and Social Drive Better Results, Says SweetIQ CEO

A long-brewing change is transforming the way local business listings get used, says SweetIQ’s Mohannad El-Barachi. In a recent interview with he tells Street Fight that the integration of more features, such as chat or connections to social media, opens up new ways for businesses to bring in customers.

SweetIQ Launches Next-Gen Listings Network

Local search marketing platform SweetIQ is releasing its “next generation” listings network today, enabling marketers to list businesses across more than 100 search and discovery websites.

Street Fight Daily: Microsoft Partners With Here, Uber Self-Driving Ops in SF Halted

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Here and Microsoft Expand Mapping Deal, Expanding Into Connected Car Data… California DMV Orders Uber to Stop Operating Its Self-Driving Cars In SF… Google’s Share of Referrals to Publishers Drops Significantly…

LBMA Podcast: British Petroleum, Crust Pizza, Simpli.fi

This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Galleries Lafayette, Royal British Legion, Coca-Cola, xAd buys Weatherbug, DAC Group, Yelp + SweetIQ, and AirBnB.

LBMA Podcast: Belly, Purple, and Facebook’s Dynamic Radar

This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Dixie’s Deadzone Diner, Oakley’s RADAR, Barbie’s IoT Dreamhouse, Tinder STACKS, SweetIQ, Absolut Vodka + Lyft.

SweetIQ CEO: Local Marketing Has Become ‘Far Too Fragmented’

“There are too many [companies] trying to compete” in local, says Mohannad El-Barachi. He suggested that the industry needs to come up with a set of principles under which SMB owners can say: “These are my expectations and here’s what I should be getting.”

Street Fight Daily: Yelp’s New Home Services Feature, Return of the QR Code?

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Now You Can Get Price Quotes for Home Services Inside Yelp (BuzzFeed)… Will Facebook Salvage QR Codes from the Dustbin of Local Marketing History? (Blumenthals)… Cross-Device Campaigns 60% Better Than PC-Only for Offline Conversions (Marketing Land)…

Why a Remote Work Policy Is Worth Considering

More than 3.5 million employees work remotely at least half the time, a technology-enabled trend that’s on the rise. Many employers claim that workers are more productive when they work remotely, but some technology companies are not considering remote workers or don’t allow telecommuting at all.

LBMA Podcast: Starship Technologies Planning Fleet of Delivery Robots, MediaSignage Geotargets Moving Cars

On the show: Starship Technologies is planning a fleet of delivery robots; MediaSignage geotargets moving vehicles; LISNR raises $10 million; Amazon kills Amazon Local and Amazon Register. Plus, member news from Facebook; Walgreens; Apple; Google; SweetIQ; what3words + ESRI.

Raise Report: Jet, Swrve, ClassPass Lock Down New Funding

Every two weeks we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. In this edition, new investments include rounds for Jet, Swrve, and ClassPass.

The Price of Free Listings

When the Yellow Pages directory came out once a year, if your business’ phone number was printed incorrectly, you were in trouble. It was the same with local business listings on the internet, except that instead of one or two books, there were thousands of websites carrying your bad data. This added up to a serious headache for multi-location brands and a serious opportunity for solutions providers that could bring order to the free business listings chaos. Here’s a look at how listings management has evolved.

Street Culture: HR Strategies for Startups

Hiring isn’t rocket science. It’s pretty simple to create basic procedures that turn hiring into a standard company practice. But it does takes time and concerted effort. For Cat Hernandez, talent partner at investment firm Primary Venture Partners, it starts with making sure that everyone in the company is closely aligned with whatever the company is trying to achieve.

Openings and New Hires at Angie’s List, Yext, and Retailigence

Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. In this week’s column, Angie’s List names a new CEO, Retailigence gets a new CRO, and Dallas Morning News nabs a managing editor from Pew Research Center.

Street Culture: SweetIQ Empowers Employees to Drive Independent Progress

Non-structured employee bonding opportunities help provide a new perspective on topics that have often already been discussed at length in meetings and via email. Sometimes the best results happen naturally as employees form relationships with each other outside of work.