Voice Search Profoundly Changes the Way Consumers Interact on Mobile
Sponsoered content: Business listings are an important part of voice searches, particularly when “near me” searches are involved. Localized searches may see an even more rapid shift to voice than other searches, based on consumers’ increasing comfort with using hands-free devices in the car or when their eyes are otherwise occupied while outside the home.
Openings and New Hires at Verve Mobile, UpCity, xAd,Truecaller
Every two weeks, Kelly Benish — who knows practically everyone in local — covers some of the latest job changes taking place in this dynamic industry. (Plus, scroll down for jobs on offer now.) Brad Herman – Verve Mobile Verve Mobile announced the appointment of its first chief business development officer, Brad Herman. The announcement […]
Optimizing Your Pay-Per-Call Campaign
Basic pay-per-call campaign optimization strategies run the gamut from scheduling ad play according to hours of operation to selecting the most accurate categories for ads to play in. These optimization strategies help increase both the volume of calls that a business receives and the duration of those calls…
Street Fight Daily: Angie’s List Shuffles Brass, Amazon’s One-Hour Delivery
\A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… Amazon Brings One-Hour Delivery To NYC With Prime Now (TechCrunch)… Angie’s List Shuffles Brass, Names Third Tech Chief In Two Years (Indianapolis Business Journal)… Like Tinder, But For Creative Professionals: How Thumbtack Is Remaking The Gig Economy (Fusion)…
Toward a Better Definition of AI in Internet Communications
Under broad scrutiny, AI stands for “that thing we do with computer data manipulation that is somehow more complicated than layering algorithms on to data structures. But neither do we agree that the current state of AI represents actual computer or machine learning.