Why All SMBs Need an Ecommerce Strategy

While online research to offline purchase is the more common path-to-purchase, future-looking SMB retailers will holistically consider an ecommerce strategy as more and more consumers embrace online shopping.

ShopKeep Working to Reduce SMBs’ Vulnerability to Credit Card Hacks

What can be done to protect both small businesses and their customers’ credit card information from hackers? We caught up with Norm Merritt, president and CEO of ShopKeep to talk about how software and cloud-based solutions protect local businesses.

Square Launches Payroll, Expanding Suite of Services for Small Businesses

As part of its push to become a comprehensive platform for small businesses, Square has launched a new payroll management service. The product is targeted particularly at SMBs that pay employees on an hourly basis, but it can also be used for those that have salaried staff.

INFOGRAPHIC: A Quick, Deep Dive Into Local Pharmacies

Here’s a view of the U.S. pharmacy industry – not the drug makers but the local distribution networks made up of thousands of retail pharmacies. These pharmacies help drive the nearly $260B in “Drug Store Revenue.”

On Building Local Products With Merchants in Mind

In local, particularly, it seems important to underscore something for new startups: to really think about and envision and understand their customer base…

What Questions Do You Have About the State of Local Marketing?

Earlier this month we released the third edition of The Local Merchant Report. With expert analysis of survey responses from over 500 local merchants highlighted in charts and graphs, it’s a really deep dive. Here are some of the questions we asked…

Case Study: Salvage Yard Appeals to Do-It-Yourself-ers with Mobile App

In addition to social media channels like Facebook and YouTube — where Padilla shares how-to videos and articles that might be helpful to his customers — Victory also upgraded its website to offer instant online quotes and inventory lookup information…

5 Cloud POS Alternatives to Windows XP for SMBs

Cloud-based POS systems are growing in popularity among all businesses, and particularly those in the SMB category. We’ve put together a list of five cloud POS solutions for SMBs that can no longer rely on Windows XP, complete with information about what makes each option unique…

Report: Local Merchants Embrace Digital, but Need Plenty of Help

In the connected local economy, digital techniques will be the primary means of navigation for the customer journey everyone talks about. At the same time, physical-world commerce infrastructure is about to be seriously outdated. The 2015 Local Merchant Report, a survey of 500+ SMBs and VSBs, helps suppliers better understand merchants’ usage of and attitudes toward digital marketing and e-commerce…

Small Biz and Big Tech: How to Connect Local Merchants With Today’s Ad Technology

You can’t love what you don’t understand and the same holds true at every level of strategy – from local to global. We already know geo-targeted advertising campaigns equal success; it’s only a matter of jumping the hurdle of understanding before local businesses know it too…

#SFSW15 VIDEO: Here’s What Google Looks for in a Small Business Channel Partner

At Street Fight Summit West earlier this month, Google business development executive Jon Sofield broke down the search giant’s strategy for identifying small business technology partners and maximizing the impact of co-op market development funds…

What 500 Local Merchants Want: It’s All in Our Latest Report

We’re thrilled to release the third edition of Street Fight’s “The Local Merchant Report” — a 70-page, 500-merchant study featuring dozens of charts, rich data, case studies, market analysis, and even pitch strategies…

What the Rise of Slack and HipChat Mean for Small Business

On the surface these messaging app seem to offer businesses better internal communication. In reality their value is rooted in real-time, contextual streams of business data within an environment that invites collaboration. That’s a fancy way of saying these are chat apps with loads of integrations…

5 Remote Store Management Tools for Merchants

Using the latest in mobile and location-based technologies, merchants are beginning to look at real-time traffic patterns and other in-store data points to manage operations, merchandising, and marketing programs…

6 Market Research Strategies for Hyperlocal Startups

Hyperlocals shouldn’t take a one-size-fits-all approach to market research. A strategy that worked great for one startup may be a total failure for another. While many successful hyperlocals have been systematic in their qualitative and quantitative market research measurements, others have taken a more relaxed approach by cold-calling potential clients…

5 Analytics Platforms That Can Help Brands Understand Mobile Advertising

Mobile advertising analytics platforms are helping brands and agencies make better sense of the streams of data flowing in from their hyperlocal campaigns. More than half of marketing executives surveyed by Forbes Insights said they’re already using analytics to measure marketing campaign returns, and more than seven-in-10 expect to increase their reliance on data analytics […]

Why Brands and SMBs Need Each Other for Success in Local

Product brands commit more than $22 billion in online co-op advertising funds each year, but local businesses leave approximately $1 billion of these funds untouched. That’s a lot of money. The revenue brands stand to earn by introducing local businesses to the digital age is remarkable…

6 Tools Restaurants Can Use to Offer Mobile Ordering

Not only is mobile ordering something that customers are demanding, but it’s also something that can help restaurants improve operational efficiencies and boost marketing ROI. Here are six technology platforms that enable restaurants to accept mobile orders…

Behind the Counter: Why a New Coffee House Picked (and Stayed With) Square

When Bien Nguyen and her husband Yen decided to open a coffee shop in Atlanta a few months ago, they had a clear vision of what they wanted their business to look like. But they knew little about the technology needed to turn that vision into a reality…

Yelp Learns the Hard Way: Small Talk Matters When Selling to SMBs

Yelp is off to a rocky start in 2015. Sluggish user growth and a botched sales reorganizations led to a massive sell-off Wednesday evening.