Acquires SIM Partners

In what is sure to be one of local’s major acquisition deals of 2018, has acquired SIM Partners, the companies announced today.

Google Elevates Local Marketing to Prime Time

Many industry watchers and practitioners correctly perceived the GMB API as a sign of how important it is for businesses to manage their location data properly. But the progression of the API represents something even bigger: empowering businesses to elevate and measure the value of local search marketing.

3 Location Marketing Lessons That Healthcare Brands Can Teach Other Industries

When the location marketing experts discuss best practices, they often focus on industries like retail. But the healthcare industry can teach us a lot about location marketing. Partly because healthcare faces constant turmoil, healthcare is a source of constant reinvention.

Raise Report: New Funding for MapAnything, Cuebiq, SIM Partners

Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for The Bouqs, Soundhound, Reserve, and Fuze.

Street Fight Daily: Yelp Sees Growth in Local Ad Accounts, Facebook Agrees to Audit

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yelp Stock Plunges After Sales Outlook Misses Mark, But Local Ad Accounts Grow… Facebook Agrees to Audit of Its Metrics Following Data Controversy… Lyft Has Hired the Head of Google Street View to Lead Its Mapping Team…

Three Ways Location Marketing Is Changing in 2017

People are searching differently. They’re using emoji, voice commands, and social media to find what they want on demand through a variety of channels and devices. As a result, businesses need to be more nimble and imaginative in the way they convert online searches into offline sales.

#SFSNYC: Street Fight Announces Winners of the 2016 Local Visionary Awards

The 13-category competition honors the very best campaigns, companies, ideas, and individuals working in the local marketing and commerce ecosystem. Nearly 200 submissions were received in the competition, and they were judged by a group of innovators and local experts.

Why Brands Need to Master Prompted Search

When a business launches a new product, or, say, the latest Harry Potter adaptation hits the market, retailers are often challenged to update their location pages in a timely manner to show the availability of the product for consumers who rely on local search to find what they want nearby.

The Real Problem With Duplicate Data

Duplicate information — or information that is exactly like something else — isn’t the problem. The problem is publishing inconsistent data (or publishing two different listings) that are referencing the same location.

Location Data Management 101: Seeing the Bigger Picture

Many brands make the mistake of viewing location data as nothing more than plumbing for their local listings — or a component of a listing management strategy. But location data management is much bigger than listing management and data syndication.

How Can Local Merchants Ensure That Digital Searchers Know They’re Open?

Knowing your hours of operation is one of the first searches that customers undertake as they navigate their options when they look for things to do and places to go. Being available to potential customers means managing your store hours as a dynamic and scale-able data asset.

LBMA Podcast: Pinterest Adds Location to Every Place Pin, Niantic Labs Raises $20M

On the show: Pinterest Place Pins to add automatic location data; Niantic Labs raises $20 million from Google, Pokémon, and Nintendo; Australia’s Westfield malls and CommBank team up for beacon play; Drinkeasy SMS craft spirits delivery service; Onomichi map provides “cat’s-eye view;” MoveLoot does the heavy lifting; RetailNext acquires Pikato. Plus, news from Shoe Carnival and SIM Partners; Tostitos Canada; and Gimbal and Phigital.

The Price of Free Listings

When the Yellow Pages directory came out once a year, if your business’ phone number was printed incorrectly, you were in trouble. It was the same with local business listings on the internet, except that instead of one or two books, there were thousands of websites carrying your bad data. This added up to a serious headache for multi-location brands and a serious opportunity for solutions providers that could bring order to the free business listings chaos. Here’s a look at how listings management has evolved.

Local Visionary Award Winners Announced

The 2015 Street Fight Summit in New York saw the presentation of the first annual Local Visionary Awards, an eight-category competition designed to honor the very best campaigns, companies, ideas, and individuals in local marketing and commerce. The Innovator of the Year award went to Yext CEO Howard Lerman.

INFOGRAPHIC: How Digital Coupons Are Driving In-Store Conversions

Digital coupons have existed in one form or another for the last couple of decades, but according to a new infographic from SIM Partners, the category has really begun to take off — and are driving more and more in-store conversions.

Street Fight Daily: Facebook Adds Calls, Macy’s ‘Digical’ Strategy

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… These New Facebook Ads Come With a Call Button to Ring Up Businesses (AdWeek)… Macy’s Embraces a ‘Digical’ World (AdAge)… Google Continues Debranding Local – Google Maps App Becoming Local’s Forward Facing Brand (Blumenthals)…

Street Fight Daily: Yelp’s New Business App, Foursquare on the iPad

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Yelp Introduces New App For Business Owners With Push Notifications (Marketing Land)… Foursquare’s iPad App Is Finally Here (Mashable)… Uber Responds to Senator Franken’s Privacy Concerns (New York Times)…

Openings and New Hires at Placeable, SIM Partners, UBL and Surefire Social

Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, new jobs and hires at Balihoo, Colony Logic, Hibu, PlaceIQ and more…

Openings and New Hires at ReachLocal, Main Street Hub, Digital First

Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, new hires and jobs at Hulu, Company Town, Angie’s List, Factual, Search Influence, and Facebook…

How Enterprise Brands Can Localize Social to Boost Relevance and Exposure

By now, enterprise multi-location brands hopefully understand the importance of a local digital marketing strategy to ensure their many locations can easily be found online and help generate local leads. But following the lead of savvy marketers, it’s time they go further and create unique localized strategies specifically for social media. Here are a few of the most successful strategies…