With Yext Integration, ShopKeep Looks Beyond Payment Processing

More than 24,000 small businesses using an iPad-based point-of-sale system from ShopKeep now have access to online presence management tools from Yext, thanks to a new partnership between the two firms. The partnership raises the stakes in ShopKeep’s push to control a greater share of the SMB market.

How SMBs Can Use Data to Become More Efficient Marketers

Without data to back up their performance claims, many vendors struggle to maintain a positive reputation. Here are six ways that small and mid-size businesses should be using data to improve their marketing efforts.

Street Fight Daily: Postmates Acquires Local Discovery Startup Sosh, Facebook’s New SMB Ad Products

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Postmates Is Buying Sosh, a Service for Discovering Local Activities (Fortune)… Facebook’s New Tools Let Merchants Tailor Ads for Nearby Consumers (Adweek)… How Handy’s Founder Oisin Hanrahan Is Scaling His Startup into an On-Demand Powerhouse (The Next Web)…

#SFSNYC Recap: 5 Key Takeaways from This Year’s Summit

The annual Street Fight Summit assembled more than 350 marketers, solutions providers, technologists, and media executives to discuss pressing issues and developments in the connected local economy. Here are five key takeaways from the day’s keynotes, panel discussions, and fireside chats.

Street Fight Daily: Yahoo Signs a Search Deal with Google, MapQuest Launches Brand Refresh

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yahoo Has Signed a Deal with Google to Provide Search Ads (Business Insider)… MapQuest Wants You to Love It Again (The Next Web)… Google Discloses More Search Data to Woo Retailers (Wall Street Journal)…

#SFSNYC: ReachLocal, ShopKeep, and Swipely on Whether or Not Vertical Approaches to Local Inevitably Become Horizontal

Small businesses have a lot of options when it comes to choosing tools that keep things running smoothly. In fact, they have a lot of options even when partnering with a single vendor because companies within the connected local economy are transforming into marketing one-stop shops for advertising, point-of-sale (POS), and other solutions critical to the daily operations of SMBs.

11 Luminaries You Don’t Want to Miss at Street Fight Summit New York 2015

The annual Street Fight Summit New York kicks off next week on October 20th with a star-studded lineup of speakers. Here are just 11 of the many experts you won’t want to miss. Buy your tickets today!

Case Study: Coffee Shop Leverages Dayparting to Perk Up Afternoon Lull

Walk into any coffee shop in the late afternoon and you probably won’t have a problem finding an open table. That afternoon lull can be tough to overcome. At Sunshine Coffee Roasters in Northern California, owner Mike Doherty’s approach adds a shot of technology to established customer outreach tactics. He relies on his cloud-based POS system, ShopKeep, for the majority of his promotional work and business management.

Street Fight Daily: Starbucks Launches Mobile Ordering, a Recap of Google’s Local Search Updates

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Never Wait in Line Again: Starbucks Rolls Out Mobile Ordering Nationwide (Mashable)… The New Google Local Search Display (Search Engine Land)… Postmates Unveils Revamped Platform, Announces 4 Million Deliveries (TechCrunch)…

ShopKeep’s Richelson: You Have to Specialize, Then Grow

“There is no way a company can start with a holistic service. You have to specialize then grow. But I will say because of the cloud it’s very easy to bolt on other providers to create a holistic service,” said ShopKeep founder Jason Richelson about branching out beyond his company’s initial focus on SMB point-of-sale software.

Street Fight Daily: Shopify Seizes on Facebook Updates, 56% of Millennials Expect Same-Day Shipping

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Shopify Opens Door for More Shopping on Facebook (Marketing Land)… If You Don’t Offer Same-Day Shipping, You’re Pissing Off 56 Percent of Millennials (Recode)… The Web-Tracking Tipping Point (TechCrunch)…

Raise Report: Radius, Shopkeep, Stripe Rake in Big Rounds

Every two weeks we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. In this edition, new investments include big votes of confidence for Twilio, Yozio, and Little.

8 Things SMBs Should Consider Before Adopting Mobile Payments

With 22.6 million people in the U.S. expected to make at least one mobile payment in 2015, merchants of all sizes are feeling the push to start accepting mobile payments. But whether every local business should jump on board is still a matter of debate within the hyperlocal community.

Panel: Different Kinds of SMBs Require Different Kinds of Marketing

At a panel discussion hosted by CoInvent last week in New York, SMB experts talked about a range of topics, including social media marketing, SEO strategy, and the importance of paying attention to online reviews.

ShopKeep Working to Reduce SMBs’ Vulnerability to Credit Card Hacks

What can be done to protect both small businesses and their customers’ credit card information from hackers? We caught up with Norm Merritt, president and CEO of ShopKeep to talk about how software and cloud-based solutions protect local businesses.

Street Fight Daily: YP Transitions to Mobile and Display Ads, Alibaba’s Advantage

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Is YP’s Search Data Strong Enough to Win More Local Digital Ad Dollars? (Adweek)… Why Amazon Should Fear Alibaba (Forbes)… Uber Is Now Testing “Suggested Pickup Points” (TechCrunch)…

5 Cloud POS Alternatives to Windows XP for SMBs

Cloud-based POS systems are growing in popularity among all businesses, and particularly those in the SMB category. We’ve put together a list of five cloud POS solutions for SMBs that can no longer rely on Windows XP, complete with information about what makes each option unique…

5 Remote Store Management Tools for Merchants

Using the latest in mobile and location-based technologies, merchants are beginning to look at real-time traffic patterns and other in-store data points to manage operations, merchandising, and marketing programs…

Openings and New Hires at Uber, ShopKeep and Gravy

Every two weeks, Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, new jobs and hires at Soleo, Location3, Moz, and many more…

5 All-In-One Automation Platforms for SMBs

Marketing automation platforms have long been considered a driving force behind the success of large companies. Now, hyperlocal vendors have set their sights on the SMB market — developing customized marketing automation tools for merchants…