Street Fight Daily: Shopify Seizes on Facebook Updates, 56% of Millennials Expect Same-Day Shipping

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Shopify Opens Door for More Shopping on Facebook (Marketing Land)
Facebook is making it easier for retailers to set up shop on the social network, and Shopify is helping clear the way. This week the ecommerce company said it will give all of its customers the ability to sell their products from a Shop section on their Facebook Pages, providing businesses with a simple digital storefront optimized for mobile.

If You Don’t Offer Same-Day Shipping, You’re Disappointing 56% of Millennials (Recode)
More than half of online shoppers ages 18-34 expect same-day shipping as an option when they buy online, according to a recent survey. The problem? Only four percent of the top 50 online retailers offer it in their checkout processes.

ShopKeep’s Richelson: You Have to Specialize, Then Grow (Street Fight)
“There is no way a company can start with a holistic service. You have to specialize, then grow. But I will say, because of the cloud, it’s very easy to bolt on other providers to create a holistic service,” said ShopKeep founder Jason Richelson about branching out beyond his company’s initial focus on SMB point-of-sale software.

The Web-Tracking Tipping Point (TechCrunch)
Justin Krause: We know that ad-blocking will affect publishers and other companies with ad-supported revenue models, but that’s just the beginning. Ecommerce and B2B websites will be dramatically affected as well, along with their agencies and marketers. More profoundly, this will affect the companies that sell on these platforms — how will ecommerce companies reliably retarget users?

Raise Report: Lightspeed, Chef, CartoDB Land Big Rounds (Street Fight)
Every two weeks we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. In this edition, new investments include rounds for Lightspeed, Chef, CartoDB, and Fundera.

Walmart’s Mobile Chief Just Joined PepsiCo to Lead Its New Ecommerce Push (Quartz)
Gibu Thomas, who helped drag Walmart into the digital age, quietly left the mega-retailer and started at PepsiCo this month. The move comes as an increasing number of consumers are going online to shop for their groceries and other products, shaking up an industry that had long considered itself immune from a shift toward internet shopping.

Last-Click Data Tells a Fraction of Mobile Attribution Story (eMarketer)
Mobile attribution relies heavily on last-touch attribution methods to assign credit for an install to a media source. Daniel Kahtan, AppsFlyer’s director of sales and business development, spoke about how credit is assigned today, where the industry may be headed, and how many advertisers are overlooking data that might suggest app users are more valuable than they realize.

Postmates CEO on Criticism and Whether He’d Partner with Lyft (Recode)
Just this week, on-demand delivery startup Postmates launched in ten new markets and announced another big partnership, but there are still questions about whether it can survive in the long term. CEO Bastian Lehmann spoke about the skepticism, competition with Uber, and whether he’d partner with Lyft.

Servy Raises $800K to Let Restaurants Offer Discounts in Exchange for Feedback (TechCrunch)
Most online restaurant reviews are written because of a fantastic or an awful experience. Either way, these reviews live online forever, and normally don’t contain constructive feedback for the restaurant. Servy, an app that lets restaurants offer a partial discount in exchange for private feedback, wants to change this.

The Retailing of American Medicine (The Hill)
Carolyn Long Engelhard: American medical care is rarely timely or convenient. Enter the reaction by our entrepreneurial economy: “Convenience medicine” aligns perfectly with the desire for instant gratification in social and service arrangements.

LBMA Podcast: Didi Kuaidi’s Massive Funding Round, Estimote’s Nearables, New Research from Zebra (Street Fight)
On the show: Didi Kuaidi raises $3B, rebrands, and invests in Lyft; CartoDB raises $23m; Toshiba moves into wearables; “Drive Smart” in New York and get rewarded; Refugees Welcome helps find homes for refugees; new research from Zebra. Plus, news from Estimote, BP, Auntie Anne’s and Postmates, Marriott, and Proxama and Ubiquitous.

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