LBMA Podcast: Apple Buys Shazam, Fiverr, PlaceIQ + 1010Data
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan, Rob Woodbridge & Aubriana Lopez. On the show: Satisfi Labs launches chatbot for Mall of America, Brandbook loyalty, Westfield acquired by Unibail-Rodamco, 7-Eleven, Blis releases SmartTrends. Guest: Dan Hodges – RetailStoreTours.com.
Street Fight Daily: Facebook Boosts Brands’ Targeting Power, Microsoft Launches SMB Marketing Tools
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Is Testing Custom Audiences Based on Engagement with Instagram Business Profiles… Microsoft Launches New Email Marketing and Invoicing Tools for Small Businesses… Uber Might Have to Radically Alter How It Pays Workers Following a UK Government Report…
Street Fight Daily: Zomato Buys Urbanspoon, Ford Opens Dashboard
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Zomato Food Portal Buys Urbanspoon to Expand in U.S. (Businessweek)… With Applink 3.0, Ford Lets You Choose Your Navigation App (GigaOm)… 75% Of Small & Medium-Sized Businesses (SMBs) Say Internet Marketing Is Effective (Street Fight)…
Street Fight Daily: Shakeout in Ad Tech, Trulia Partners With Uber
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… Burst of M&A in Online Advertising as Shakeout Begins (Wall Street Journal)… Trulia + Uber = Solution to Problem You Didn’t Know You Had (Boston)… How Shazam Is Going From Music To Retailers With Augmented Reality And Wearable Integration (The Next Web)…
LBMA Podcast: Groupon Acquires Swarm, Lord & Taylor Deploys Beacons
On the show: LINKNYC replaces payphones with WiFi in NYC; Radio Shack goes back to its roots with Little Bits; LivingSocial lets merchants in on the deal; Snapchat partners with Square; Spotify partners with Uber; Target Partners with PointInside; Shazam partners with Adspace Networks; WholeFoods creates deeper local engagement with in-store kiosks in Atlanta…
LBMA Podcast: Mobiquity’s ‘Smart’ Malls, Bing Improves Mobile Targeting
Top stories of the week include: Tinder match-making for dogs; The Traces launches an app; Shazam releases their Resonate platform; The Ninja Sphere for your connected home; Westpac adds augmented reality to banking; Track Toronto tracks the lyrics of the city; Drop closes a small round; Timex has a new non-smartphone connected watch…
Shazam-ing the Super Bowl and the Marketing Value of Audio Tagging
Location-based marketing isn’t limited to mobile — it’s about how media is integrated into our lives no matter where we are. Nearly 50% of smartphone owners use their mobile device to search for product information after seeing a TV ad, according to a new study from the Internet Advertising Bureau (IAB).
New Hyperlocal Opportunities as TV Goes Social and Mobile
Looking at the role location plays in TV leads us to two key areas of opportunity. The first is the collection of location data from Twitter and other social TV platforms enabling networks to identify high and low geographic engagement regions. The second is the relationship between the viewers’ physical location and the presentation of offers/deals by brands…