Influenster Launches Solution to Help Brands Leverage Organic Reviews
In a bid to help retailers take advantage of the growth in user-generated reviews, the product discovery and reviews platform Influenster recently launched its own service to continuously supply organic, non-incentivized reviews to brand and retail websites like Walgreens, Target, and Bloomingdales.
Should Local Businesses Ask for Reviews?
Reputation management services should focus on helping businesses understand what consumers are saying and engage with reviewers by responding. Unbiased review content is a true goldmine for the brand who works with a reputation company to glean deep insights about consumer sentiment offered by consumers themselves for free.
How to Influence Customers Through Online Reviews
As major brands look to capitalize on the most effective and trustworthy ad formats, they are refining their strategies for managing online reviews. Here are six ideas that brand marketers should keep in mind as they look for new ways to influence the way consumers interact with their online reviews.
The Increasing Impact of Reviews and Google+ (?!) on Local SEO
Some new data has given us some “big time insight” into how Google is using authoritative local sites to inform local search rankings, says David Mihm. Mike Blumenthal agrees, saying that the prominence of local review pages and appears to be “transferring prominence directly to the local entity in a way that is totally independent of links.”
Street Fight Daily: Bing’s New Ordering Service, Google Revives Wallet
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Bing Now Lets You Order Food And Book Hotels Directly From Search Results (The Next Web)… To Revive Wallet, Google Tries to Wrangle Unruly Partners (Wall Street Journal)… Uber Valued At $41 Billion As Revenue Growth Powers Expanded Funding Round (MarketWatch)…
Street Fight Daily: Digital First’s Thunderdome Implodes, Mobile Payments Heats Up (Again)
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Newsonomics of Digital First Media’s Thunderdome Implosion (And Coming Sale) (Nieman Journalism Lab)… Tech Titans Are Vying to Be Your Pocketbook (New York Times)… TaskRabbit For Business Service Portal Quietly Disappears (TechCrunch)…
Street Fight Daily: Square Makes Loans, Why Microsoft Invested in Foursquare
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… With Square Capital, Square Begins Offering Controversial Merchant Cash Advances (Recode)… It’s Now Obvious Why Microsoft Invested Millions In Foursquare (Business Insider)… Uber Says it Doesn’t Discriminate by Neighborhood in Chicago (GigaOm)…
How Online Review Sites Can Regain Consumers’ Trust
As long as there are economic incentives to create bogus reviews, unscrupulous people and businesses will continue to exploit the platforms that make it easy to deceive. For the local players seeking to help users in selecting a great business, use the offline world as a guide. Require an identity, build communities of real people sharing advice, and give legitimate customers a megaphone to honestly rate the service received…
Street Fight Daily: Square and Intuit Play Nice, Confidence Crisis With Reviews
A roundup of today’s big stories in hyperlocal content, commerce, and technology… Square and Intuit Play Nice With New QuickBooks Integration (AllThingsD)… Confidence Crisis: 40 Percent Don’t Trust Online Reviews (MarketingLand)… Finding a Model for Sac Press by Looking at The Hawaii Independent (ScramentoPress)…
Street Fight Daily: Yelp Quantifies Its Value for SMBs, Identifying Anonymous Location
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Yelp Announces A New ‘Revenue Estimator’ For Small Businesses (TechCrunch)… Why the Collision of Big Data and Privacy Will Require a New Realpolitik (Paid Content)… How Indoor Location Could Find Its Way into Apple Services (GigaOm)…
Customer Feedback: Authenticity as the Final Frontier
Coherent feedback cuts the distance between a company and its audience. But all that is compromised when paid reviews and rigged ratings enter the scene. Authenticity therefore remains the final frontier for marketing and client-oriented strategies.