Yelp, Google Reviews, and Antitrust

Forcing Google to split Maps-related business into a standalone “geo” unit would foster a more diverse technology ecosystem. But as far as Google’s review practices are concerned, regulators should not be convinced by an irrational argument that indexation of Google reviews has any bearing on the harm created for, or benefit gained by, consumers.

Uberall Partners With TripAdvisor for Multilocation Reputation Management

While it has become commonplace for hotels and restaurants to check their TripAdvisor ratings on a regular basis, the process breaks down as the size of the business grows, causing brands with hundreds of locations to struggle. The digital location marketing platform Uberall is trying to change that.

Street Fight Daily: Best Practices in Reputation and Review Management, Ad Tech Consolidation

TODAY IN LOCAL & DIGITAL MARKETING… Survey: Identifying Best Practices in Reputation and Review Management… As Duopoly Reigns, Ad Tech Industry Consolidates… Happy Returns Expands Into College Market…

Heard on the Street, Episode 8: ‘Engineered Casual’ with Broadly CEO Josh Melick

Word of mouth has been a leading form of local marketing for more than a century. But in a digital age, the name of the game is harnessing it by combining “IRL” chatter with the power of software and network effect. This is the bread and butter of Broadly, whose CEO and founder Josh Melick is our latest guest on our podcast Heard on the Street. 

How Business Reviews Contribute to Local SEO

Local businesses need to pay attention to the reviews that they are getting to make sure that they have an optimized online presence. Reviews definitely play a part in a business’ local SEO, and they also help improve customer interaction and CTR.

Street Fight Daily: Prime Day Undercuts Brick-and-Mortars, Google’s Local Staying Power Supersedes Social

IN THE HALLS OF SILICON VALLEY: AMAZON, GOOGLE, FACEBOOK… Prime Day 2017 Marked Week of Lowest Foot Traffic for Retailers Last Summer… Does Google Really Need a Social Network to Succeed at Local?… Facebook Is Finding New Uses for Instagram…

Street Fight Daily: A Major Ruling on Online Reviews; Local Publishers Bet on Marketing Services

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yelp Can’t Be Forced to Take Down Allegedly Libelous Reviews… Amazon’s Will Supersize Its Second Grab-and-Go Grocery Store in Seattle… Programmatic Guaranteed: A Chance to Rethink Publisher Growth…

#SFSNYC: Kevin Clark of Synup Talks Better Reputation Management and Listings Updates

What the public sees and hears about a company’s brand can make or break its overall success. That makes the services Synup offers relevant to many businesses, said Kevin Clark, vice president of sales for the company, at Street Fight Summit West in Brooklyn Wednesday.

Customer Feedback: Authenticity as the Final Frontier

Coherent feedback cuts the distance between a company and its audience. But all that is compromised when paid reviews and rigged ratings enter the scene. Authenticity therefore remains the final frontier for marketing and client-oriented strategies.

How Not to Respond to Reviews: 10 Common Pitfalls

Contrary to the popular saying, all publicity isn’t good publicity. It’s quite possible to go about review response in a way that does more harm than good. Listed below are 10 common practices that won’t do your business any favors and are arguably worse than no response at all.

Street Fight Daily: GDPR Is Here and Complaints Are Being Filed, How Not to Handle Reviews

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Tech Giants Face First GDPR Complaints Over ‘Forced Consent’… Google Confirms Feed Ads Are a Test… Namogoo Releases 2018 Online Consumer Behavior Study…

Makeup Product Reviews

Influenster Launches Solution to Help Brands Leverage Organic Reviews

In a bid to help retailers take advantage of the growth in user-generated reviews, the product discovery and reviews platform Influenster recently launched its own service to continuously supply organic, non-incentivized reviews to brand and retail websites like Walgreens, Target, and Bloomingdales.

An eBook on Google Q&A: Everything You Wanted to Know and More

Brand engagement with Google Q & A would not just provide authoritative answers to consumers who are looking to do business with brands but would also demonstrate a level of brand concern that could provide a competitive advantage.

Q&A, Reviews, and Fake News on Google: False Content Is Not Just a Facebook Problem

“Given the primacy of Google’s market position, and the primacy of Knowledge Panels in SERPs—also a conscious product decision on Google’s part—the percentage of customers who are likely to come across fake information is great,” David Mihm tells Mike Blumenthal in their biweekly column.

Should Local Businesses Ask for Reviews?

Reputation management services should focus on helping businesses understand what consumers are saying and engage with reviewers by responding. Unbiased review content is a true goldmine for the brand who works with a reputation company to glean deep insights about consumer sentiment offered by consumers themselves for free.

How to Influence Customers Through Online Reviews

As major brands look to capitalize on the most effective and trustworthy ad formats, they are refining their strategies for managing online reviews. Here are six ideas that brand marketers should keep in mind as they look for new ways to influence the way consumers interact with their online reviews.

Could Chipotle Have Saved Millions of Dollars By Taking Online Reviews More Seriously?

If done right, online reputation management can act as an early warning system for multi-location businesses, and can ultimately prevent long-term brand damage and reduce the risk of decreasing profits.

The Increasing Impact of Reviews and Google+ (?!) on Local SEO

Some new data has given us some “big time insight” into how Google is using authoritative local sites to inform local search rankings, says David Mihm. Mike Blumenthal agrees, saying that the prominence of local review pages and appears to be “transferring prominence directly to the local entity in a way that is totally independent of links.”

How Merchants Can Use Reviews to Influence Sales

When local merchants turn online reviews into marketing collateral, posted on their websites, social media, or in print, they’re likely to encourage other positive reviews and also influence sales. Here are five examples of ways that merchants can leverage these reviews.

Street Fight Daily: Bing’s New Ordering Service, Google Revives Wallet

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyBing Now Lets You Order Food And Book Hotels Directly From Search Results (The Next Web)… To Revive Wallet, Google Tries to Wrangle Unruly Partners (Wall Street Journal)… Uber Valued At $41 Billion As Revenue Growth Powers Expanded Funding Round (MarketWatch)…