Survey: Identifying Best Practices in Reputation and Review Management

Multi-location brands that use reputation and review management to manage local marketing and advertising are more likely to say that their marketing efforts are effective, according to Street Fight’s latest survey. Analysis of the survey identified several related strategies that correlated strongly with marketing effectiveness, including trying to respond to every review and working with a reputation specialist with its own technology.

Should Local Businesses Ask for Reviews?

Reputation management services should focus on helping businesses understand what consumers are saying and engage with reviewers by responding. Unbiased review content is a true goldmine for the brand who works with a reputation company to glean deep insights about consumer sentiment offered by consumers themselves for free.

The ABCs of Reputation Management for Brands

Every multilocation brand today has a social media agency or department, and most, though not all, are running some type of local listings management program, whether internally or with a partner. But plenty of brands are neglecting to do anything about online reviews of local stores.

#SFSNYC: How SOCi Ties Local Reputation and Social Media at Scale

A high volume of reviews and feedback give voice to customer sentiment, especially at a national or global level. The trouble is sorting out how those comments relate to individual store locations, if at all, or if these are responses to specific marketing campaigns.

#SFSNYC: Chatmeter’s CEO on Why Local Reputation Management Matters for Brands

Well-known brands may have national platforms and campaigns for reaching out to customers — but none of that matters if the company does not know what customers think of their local stores. That is where Chatmeter says it can help.

Could Chipotle Have Saved Millions of Dollars By Taking Online Reviews More Seriously?

If done right, online reputation management can act as an early warning system for multi-location businesses, and can ultimately prevent long-term brand damage and reduce the risk of decreasing profits.

6 Tools for Tracking Business Competitors

Every business owner wants to know the competition’s secret sauce. Now, merchants who are interested in tracking their competitors can let technology do some of the work. Competitive analysis tools allow local business owners to understand what neighboring merchants are doing right through their digital marketing and on social media to get people through the door. Here are six examples of platforms that businesses can use.

How SMBs Can Boost Their Online Reviews Without Breaking the Bank

Online reviews play an increasingly important role in helping local businesses stand out from the competition. But getting that strong rating on Yelp – or TripAdvisor, Google Plus, or Foursquare – requires a concerted effort on the part of the local business and its marketing partners. Here are some steps that can help earn a few more five-star votes.

Street Fight Daily: Uber CEO Taunts Critics, RetailMeNot’s Simple Success

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.Uber CEO Taunts Price Critics, Points to Airline “Surge Pricing” (GigaOm)… RetailMeNot Wins the Holidays by Not Overthinking It (PandoDaily)… Mobile: Preparing for the Third and Final Wave (Wired)…