Reputation Management | Street Fight

Survey: Identifying Best Practices in Reputation and Review Management

David Card

Survey: Identifying Best Practices in Reputation and Review Management

Multi-location brands that use reputation and review management to manage local marketing and advertising are more likely to say that their marketing efforts are effective, according to Street Fight’s latest survey. Analysis of the survey identified several related strategies that correlated strongly with marketing effectiveness, including trying to respond to every review and working with a reputation specialist with its own technology.

Should Local Businesses Ask for Reviews?

Damian Rollison

Should Local Businesses Ask for Reviews?

Reputation management services should focus on helping businesses understand what consumers are saying and engage with reviewers by responding. Unbiased review content is a true goldmine for the brand who works with a reputation company to glean deep insights about consumer sentiment offered by consumers themselves for free.

6 Tools for Tracking Business Competitors

Stephanie Miles

6 Tools for Tracking Business Competitors

Every business owner wants to know the competition’s secret sauce. Now, merchants who are interested in tracking their competitors can let technology do some of the work. Competitive analysis tools allow local business owners to understand what neighboring merchants are doing right through their digital marketing and on social media to get people through the door. Here are six examples of platforms that businesses can use.

How SMBs Can Boost Their Online Reviews Without Breaking the Bank

Alex Palmer

How SMBs Can Boost Their Online Reviews Without Breaking the Bank

Online reviews play an increasingly important role in helping local businesses stand out from the competition. But getting that strong rating on Yelp – or TripAdvisor, Google Plus, or Foursquare – requires a concerted effort on the part of the local business and its marketing partners. Here are some steps that can help earn a few more five-star votes.

Street Fight Daily: Uber CEO Taunts Critics, RetailMeNot’s Simple Success

The Editors

Street Fight Daily: Uber CEO Taunts Critics, RetailMeNot’s Simple Success

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.Uber CEO Taunts Price Critics, Points to Airline “Surge Pricing” (GigaOm)… RetailMeNot Wins the Holidays by Not Overthinking It (PandoDaily)… Mobile: Preparing for the Third and Final Wave (Wired)…