How Reddit and Local Media Consortium Upvoted Each Other and Became Partners

But Reddit and the LMC each has something that the other wants. Reddit would like to tap into the LMC’s huge pool of 470 million unique visitors and turn many of them into subscribers. LMC publishers wants to learn from Reddit how to make their readers more engaged. Now, old media and new media are teaming up.

Street Fight Daily: Uberall Acquires Navads; In-App Ad Spend Grows, Led by Video

TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Uberall Acquires Rival Navads, Announces $25M in Fresh Funding… PubMatic Report on Mobile Advertising Demonstrates Strength of Video… AppLovin Acquires MAX in a Bid to Spur In-App Header Bidding Adoption…

Street Fight Daily: Target Acquires Shipt, Facebook to Stop Paying Publishers for Video

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Target Acquires Instacart Competitor Shipt to Compete with Amazon… Facebook Plans to Stop Paying Publishers to Make Videos for News Feed… Uber Under Criminal Investigation, Justice Department Confirms…

Foursquare Extends Industry Reach With New Reddit Partnership

Foursquare is announcing a new partnership with Reddit this morning, as the location technology firm looks to expand its reach within the social technology space. With Foursquare on board, Reddit users will now have the option of adding their real-time location to any mobile post.

Openings and New Hires at Drawbridge, Yieldmo, Acxiom and Microsoft

In this week’s column, Steve Huffman is in as new Reddit CEO, two shifts at Microsoft, a new president of marketing services at Acxiom, and a new VP of Sales at Moasis.

Street Fight Daily: Reddit Targets Locations, Facebook’s Billion Mobile Users

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.. Reddit Introduces Location-Targeted Promoted Posts (Wall Street Journal)… Facebook Posts Earnings Beat as Mobile Soars Past One Billion Monthly Users (Recode)… Uber Drives for Asian Expansion (Financial Times)…