Digital Ad Trends to Watch in 2019, Mobile to Account for 71% of Digital Ad Spend
Programmatic SSP Pubmatic released on Tuesday morning an elaborate report detailing digital ad trends to watch in 2019. The highlights include a look into how mobile, video, and of course programmatic itself will continue to evolve in the coming year, reshaping the way brands reach customers.
Publishers, Advertisers Turn Focus to In-App Mobile Video
Mobile video ad spend may capture more than half of all digital video dollars in 2018 and is projected to grow 54% year over year, according to PubMatic’s Quarter Three Quarterly Mobile Index. The popularity of mobile video ads is in large part driven by consumer behavior, said Osbaldo Franco, PubMatic’s director of marketing research.
Openings & New Hires at Retailigence, Square, Patch, PayPal and more…
PubMatic keeps up a hiring spree; the Keith Rabois is-he-or-isn’t-he saga is over, but he’s not the only Square loss; Retailigence has a LOT of jobs on offer; and things are a-changing’ at YP. Plus, former Martha Stewart Omnimedia doyenne Susan Lyne leaves her post in hyperlocal before she even really got started And if you’re working in sales, you won’t want to skip this lineup of listings…
Openings & New Hires at YP, Facebook, PubMatic, CBS Local, and More…
YP brings on a heavyweight from AOL, Clear Channel and others to head up its national markets group. CBS Local poaches from CityGrid. There’s activity in the U.K. at Discount Vouchers and Shopitize. Plus there are openings at Yelp, Facebook, SinglePlatform, LivingSocial, Google, and more…
Street Fight Daily: Same-Day Delivery, Managing Competitors in Hyperlocal
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Instantly Yours, for a Fee (The New York Times).. Making of a Hyperlocal: Competitors (Sarah Hartley).. Social-Local Optimization: A Strategic Imperative in 2013 (iMedia Connection)…
When a $7 Million Super Bowl Ad Isn’t Enough
The Super Bowl still represents the most premium of premium ad buys. However, the ROI of such a premium spot—regardless of its creative execution—has everything to do with the omnichannel strategy that surrounds it. More than ever, live sports advertising needs to reflect a community-driven mindset. As a result of the unique way in which […]