Location-Based Marketing Association: Precisely Acquires PlaceIQ

In this episode of Location Weekly, the Location-Based Marketing Association discusses Vibes launching a “Mobile Wallet as a Channel” service, Precisely acquiring PlaceIQ, OnQ giving shoppers control of in-store displays, and ESRI introducing it’s ArcGIS indoor positioning system.

Catalina Partners with PlaceIQ to Connect Omnichannel with OOH

A new partnership between the shopper intelligence provider Catalina and the data provider PlaceIQ could have a major impact on the way multi-location brands run optimized OOH campaigns in the coming years.

LBMA: 605 and PlaceIQ Partner Up

In this episode of Location Weekly, the Location-Based Marketing Association covers 605 and PlaceIQ’s partnership, Logiq introducing a geofencing platform, Robomart launching a mobile store-hailing platform, and MoodMedia acquiring PlayNetwork.

Location Weekly: Google and Apple’s Covid-19 Mobile Tracking

In this episode of Location Weekly, the Location-Based Marketing Association hosts Rob Woodbridge and Hidetoshi Uchiyama, CEO of Unerry. Asif Khan and Aubriana Lopez also discuss Google and Apple building a Covid-19 tracking system into their OS platforms and PlaceIQ acquiring Freckle IoT. They also touch on the ethics of price gouging by home delivery services during the coronavirus crisis.

PlaceIQ Buys Freckle IoT, Marking Second Instance of Location Consolidation in 2 Days

Location intelligence firm PlaceIQ bought fellow location data and measurement company Freckle IoT. The financial terms of the deal were not disclosed.

The move comes just a day after the bombshell announcement that location leader Foursquare was merging with location data firm Factual. Speculation that the Foursquare-Factual merger could portend additional consolidation in the location data-driven marketing and insights industry came to fruition quicker than analysts could have predicted.

LBMA Vidcast: SpotHere Raises $50M

On this week’s Location-Based Marketing Association podcast: SpotHere raises $50M, Israel’s Shufersal serves the visually impaired, Jibestream acquired by Inpixon, Amazon rolls its Treasure Truck, Comscore + PlaceIQ launch MovieLift, TomTom releases APIs for EV developers.

LBMA Vidcast: Zeta Global and PlaceIQ, Amazon’s Delivery Innovation

On this week’s Location-Based Marketing Association podcast: U.S. Army #InOurBoots VR recruiting, Transport for London using WiFi tracking, Havaianas shoppable boardwalk, McDonald’s Sweden’s QR picnic blanket, Zeta Global takes over PlaceIQ’s ad business, Amazon’s employee incentive for creating delivery start-ups.

LBMA Vidcast: Macy’s & Pinterest; PlaceIQ, PMG, and Old Navy

On this week’s Location-Based Marketing Association podcast: Trial Run Media’s ABIE, Cheek-It’s scavenger hunt, JCDeacaux + Location Sciences, Macy’s launches OUT[FITS] with Pinterest, PlaceIQ partners with PMG on Old Navy, Admetrix + Locomizer.  Research: S4M & LBMA contrast GDPR vs. CCPA

Digital Signage Is All Grown Up Now, Speaking with the Consumer, Not at the Consumer

I’ve been attending Digital Signage Expo (DSE) in Las Vegas for quite a number of years, and now more than ever, the show organizers, Exponation, deliver on their promise: a highly impactful four-day event jam-packed from early morning to late at night. The show demonstrated that if content is king, context is definitely queen. Location is the new cookie, and all the out-of-home industry stakeholders are now finally aligned for much success in the years to come.

6 Pure-Play Online-to-Offline Attribution Platforms

In a pure-play model, vendors focus exclusively on a certain number of core competencies. Not only does this help those companies to differentiate themselves from firms with broader offerings, but it also gives brands confidence that the vendor is an expert in the market. As online-to-offline attribution takes off, pure-play vendors are taking the lead in innovation, finding new ways to connect digital campaigns to foot traffic and in-store sales. Here are six vendors making a difference in the space right now.

These 6 Location Data Providers Are Changing the Way Brands Target Consumers

Location data providers power the vast majority of mobile targeting strategies we’re seeing brand marketers implement today. An incredible 80% of marketers say they plan to boost their use of location data over the next two years, and in the U.S. alone, it’s expected that location-based advertising spend will reach $38.7BN by 2022. In order to achieve those goals, marketers will have to work closely with top location data providers. Here are six companies they’ll be working with.

Local Search Association Crowns the Best Solutions in Local

At its annual conference in Dana Point, CA, this week, the Local Search Association recognized the best solutions in location-based search and advertising with its annual Ad-to-Action awards. Award winners, who competed in a field of over 80 entries and were selected by judges representing companies such as Google, Amazon, and Walmart, included Brandify, PlaceIQ, and Vendasta.

LBMA Vidcast: TikTok & GrubHub, Domino’s Builds Loyalty, Uber Takes to the Skys

On this week’s Location-Based Marketing Association podcast: TikTok + GrubHub, Bluetooth goes 5.1 accurate, NumberAI, Vistar Media + PlaceIQ & Others, Domino’s builds loyalty with Super Bowl, Uber to launch flying taxis.

Brandify, PlaceIQ, Simpli.fi Among 2019 LSA Ad-to-Action Award Finalists

The Local Search Association announced this week a slate of 20 finalists for its annual awards celebrating the best in local and online-to-offline marketing. Among more than 80 submissions, the finalists have been recognized for their outstanding work in such categories as reputation management, SMB software, and local search.

Openings and New Hires at GasBuddy, Ansira, Mirriad

Every two weeks, Street Fight rounds up some of the latest hires and new openings in the hyperlocal marketing, tech, and media industries. This week’s edition includes changes at CARTO, PlaceIQ, Cuebiq, and Placed.

LBMA Podcast: RetailLoco, Adsquare, PlaceIQ, Bluedot

On this week’s podcast from the Location-Based Marketing Association: A RetailLoco Recap, Adsquare’s Footfall, PlaceIQ + IRI, Bluedot raises $5.5M from TransUrban, Waze + Carto, Amex ends Plenti, DAC Group launches ConvergenSEE.

PlaceIQ Expands Partnership With LiveRamp to Help Brands Offer Personalized Experiences

PlaceIQ announced Monday that it is expanding its partnership with LiveRamp. The collaboration aims to empower brands to create more personalized cross-channel experiences for their customers.

Street Fight Daily: New Details on Uber’s Meltdown, AMP’s Commercial Future

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Inside Story of Uber’s Meltdown and the Road to Kalanick’s Exit… For Uber at SXSW, It’s All About Video Storytelling… Urban Airship Announces New Features for Automated Messaging…

VIDEO: PlaceIQ on Location Data’s Expanding Role for Brands

Location data continues to evolve. And it’s not just tactics for data collection and deployment, but the changing ways it’s being used by brand advertisers. We spoke with PlaceIQ’s Duncan McCall backstage at Street Fight Summit West about this evolution.

Street Fight Daily: Snap Opens Up Its API, Google Expands AMP

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snap Opens Its API to All Brands, Agencies, and Tech Firms… Google Takes AMP Beyond Basic Posts with Its New Story Format… Uber Posts Q4 Losses of $1.1 Billion on Higher Sales…