Street Fight Daily: Digital Habits Disrupt Grocery, What New iPhones Mean for Brands

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Deloitte Study Shows 51% of Grocery Purchases Influenced by Digital, Urges Action… End of an Era: Amazon’s 1-Click Patent Expires, Opening Practice to Rivals… Google Relaxes Policy on Subscription Sites, Lending Publishers a Hand…

PlaceIQ Brings Its Location Data to IRI’s Platform for CPG Brands

Building on an ongoing relationship, PlaceIQ and market research company IRI have announced a new partnership that brings insights on location and shoppers’ behavior to the consumer packaged goods sector.

PlaceIQ Rolls Out LandMark Location Insights Product to Track Consumer Changes

CEO Duncan McCall says that with LandMark his company can now tell clients where they are losing customers and who they are losing them to. The idea is to make sense of location and movement data in ways that advertisers can use.

Openings and New Hires at Empyr, Pitney Bowes, and Button

Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. This week’s edition includes moves and new openings at Netsertive, Vendasta, Speakeasy and Tapad.

Urban Outfitters Increases Conversions With Contextualized In-App Messaging

Urban Outfitters has long used its brand-owned app to deliver messages to customers in the hope of driving conversions. What PlaceIQ and Appboy were able to do was heighten the value being delivered by in-app messaging, using a combination of location and customer activity data.

LBMA Podcast: Amazon Go, Minute Maid, InMarket and PlaceIQ

This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Ashley Furniture, Google’s Winter Wonderland, Gimbal / Mobile Majority, Mall of America, and Shelfbucks.

LBMA Podcast: Adquick, Spotify, McDonald’s and Blippar

This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Hormel, Talians app, Tree Elves and King of Pops, Commerce Signals, PlaceIQ, Broadsign, Here Maps and Twitter, and Apple Maps.

PlaceIQ’s New Service Looks to Give Brands the Full Competitive Picture

As more and more brands invest in location-based marketing campaigns, there’s a crucial need to zoom out and see the big picture. In an effort to bring marketers to this full circle moment, PlaceIQ today is debuting LandMark, a new data-as-a-service capability that allows brands access to their location-based audience and insights platform.

Street Fight Daily: GoDaddy Acquires Euro Rival for $1.8 Billion, How Foursquare Tackles Attribution

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… GoDaddy Acquires Rival Host Europe Group for $1.79 Billion… How Foursquare Leverages Location for Attribution… Don’t Expect To See Amazon’s Checkout-Free Grocery Store Mirrored by Local Retailers Anytime Soon…

With New Partnership, Commerce Signals and PlaceIQ Marry Location With Transaction Data

Commerce Signals this week rolled out its new centerpiece product, called databridge. The platform lets marketers see unfiltered transaction data directly from financial institutions when purchases are made. This transaction information is being combined with location data in a new partnership with PlaceIQ.

Street Fight Daily: Meal Kits Cut Into Local Supermarket Spending, Tracking Google’s Shift to Mobile-First

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Popularity of Meal Kits Sees Steady Rise, Cutting Into Supermarket Spending… Google’s Shift to Mobile-First: Mobile Moments That Matter… Gett Secures $100M Loan from Sberbank to Expand Its On-Demand Ride Service…

Street Fight Daily: Brands Leverage Apple Search Ads, Yelp Struggles Internationally

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Big Brands Are Already Targeting Their Competitors with Apple Search Ads… Yelp, Struggling Internationally, Lays Off 175 In Sales and Marketing… Foursquare Licenses Drawbridge’s Cross-Device Identity Data for Location Intelligence…

#SFSNYC: How Marketers Are Closing in on the Holy Grail of Mobile Attribution

“What’s super interesting is the fact that we now have a bridge between the digital and physical world,” said Foursquare’s Steven Rosenblatt, talking about how this new rise in data makes it much easier to see what’s going on down to the hyperlocal level.

Raise Report: New Funding for mParticle, Zumper, ActiveCampaign

Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for FlyPay, HomeMe, Everwise, Metamarkets, and PlaceIQ.

LBMA Podcast: Yahoo’s Smart Billboards, Weather Company, Nordstrom

This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Baidu, Toyota’s Kirobi, Sionic Mobile + OnStar, Verizon, Westfield, Better Ad + Gravy, Alibaba + PlaceIQ.

PlaceIQ Announces Strategic Investment From Alibaba Group, Expansion Into China

The location-based audience and insights platform has partnered with — and received a strategic investment from — Alibaba Group, the largest online and mobile commerce company in the world. The minority investment will be used to help PlaceIQ scale its operations globally, beginning with the Chinese market.

Street Fight Daily: Labor Ruling Threatens Uber’s Contractor Model, Geofeedia Used to Monitor Protests

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Drivers Ruled Eligible for Jobless Payments in New York State… Geofeedia is Just the Tip of the Iceberg: The Era of Social Surveillance… BuzzFeed’s Head of Commerce Talks About Shop, Part of Media Company’s E-Commerce Efforts…

LBMA Podcast: UberMedia, JC Penney, L’Oreal, and Localz

This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Pokemon Go, Yahoo! Japan + AdMax, Peerless-AV + Volta, NEC’s Neoface, SenionLab, PlaceIQ + Oracle, and IKEA Canada.

PlaceIQ Expands Location Data Network, Joining Oracle’s BlueKai Marketplace

The company will make its audience targeting data available to Oracle’s brand and agency customers, allowing them to combine it with other first- and third-party data streams to build custom audiences to increase cross-channel marketing effectiveness.

Street Fight Daily: Google Launches Retail Ad Update, Pokémon Go to Host Local Ads

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Courts Retail and Hotel Marketers with New Features… Ads for Specific Locations Are Coming to Pokémon Go… Why Location Isn’t Enough for Mobile Advertising…