Adxcel Rebrands as Artsai, Using AI to Consolidate the Marketing Stack

Share this:

“We optimize the entire customer lifecycle journey,” says Artsai’s CRO Erik Lundberg. ” We may help someone acquire a new customer on Facebook, then reengage user on programmatic or RTB [real-time bidding], and then help drive the user to make a purchase inside the marketer’s mobile app or landing page.”

Street Fight Daily: Yelp Fights Companies Soliciting Reviews, Snap Reckons with Post-IPO Disaster

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yelp Increasingly Cracking Down on ‘Review Solicitation’… Snapchat Is Having a Crisis of Confidence. So Are Investors… Postmates Launches Grocery Service, Scheduled Deliveries, and Revamped App…

Why Local News Sponsorships Are More Relevant than Ever

Street Fight Daily: DNAinfo & Gothamist Shut Down, CNN Wades Into Commerce

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… DNAinfo and Gothamist Shuttered Suddenly by Ricketts Following Vote to Unionize… CNN Dips Into Commerce with a Digital Product Guide… NYT Beats Profits Estimate as Digital Subscription Count Soars…

Openings and New Hires at Okanjo, Factual, Bing Maps

Share this:

Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. This week’s edition includes moves and new openings at Pandora, LotLinx, and Kobe Digital.

10 Top Location-Based Marketing Campaigns of 2015

Share this:

Beacons emerged two years ago but only seemed to come into their own in 2015. Despite hurdles to overcome in terms of consumer acceptance, marketers don’t lack impressive numbers for engagement and store visitation, particularly when combined with more commonplace techniques such as geofencing and targeted mobile ads. We asked our friends at GeoMarketing to look back at 10 campaigns that pioneered in the space in the past year.

10 Top Location-Based Mobile Campaigns of 2014

Share this:

In 2014, the use of geo-data, geo-fences, beacons, ultrasound, even LED lighting and magnetic positioning systems, have coalesced around geo-targeting consumers both outside and inside store locations. We asked the folks at GeoMarketing to look back at 10 campaigns that pioneered in the space in the past year…

Street Fight Daily: Clinkle Finally Launches, Ron Johnson’s New Startup

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyClinkle Finally Launches Its Payments Service (But Not The One Originally Promised) (GigaOm)… Former Apple Exec, J.C. Penney CEO to Launch Delivery Startup (Business Insider)… Macy’s Aims to Become Retail Tech Powerhouse With Latest Moves (Fortune)…

Street Fight Daily: GoDaddy Gets Into Mobile Payments, Pandora’s Local Revenue

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyGet Paid: GoDaddy Links With PayPal, Dwolla, Stripe For A Mobile & Web Payment Service (TechCrunch)… Pandora: More Than Half Our Revs Will Be Local In A Few Years (Marketing Land)… Taking Another Plunge into Digital News (USA Today)…

LBMA Podcast: The ‘SoLoMo Movement’ and the Power of Context

Share this:

In this week’s episode, Google wins the battle for Waze; Pandora thinks like an upstart and buys a radio station; iOS7 gets into location-based app recommendations; Coca-Cola partners with Spotify for PlaceLists. The resource of the week is “Contagious” by Jonah Berger, plus special guest Paul Mabray, founder of VinTank…

Street Fight Daily: Foursquare’s Big Update, Pandora Hits 200M Users

Share this:

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Foursquare’s Upcoming iOS Release Is A Pivotal Moment For The Company, As In It’s “Now Or Never” (AllThingsD)… Doubling Its U.S. Member Base in 2 Years, Pandora Hits 200M Registered Users (VentureBeat)… Big Money For Little Sites: Mobile Website Maker DudaMobile Raises Another Round, Extends Series B By $10.3 Million (TechCrunch)…

Street Fight Daily: Gannett Paywall Pays Off, AOL Sunsets Hipster.com

Share this:

A roundup of today’s big stories in hyperlocal content, commerce, and technology.The Case for Paywalls: Gannett Gains While Digital First Experiments (Poynter)… More Change At AOL: Photosharing App Hipster.com Is Shutting Down (TechCrunch)… PayPal Destroys Google Wallet, MasterCard, Square, and Visa in Digital Wallet Study (VentureBeat)…

#SFSNYC: Monetizing Location – Native or Display?

Share this:

During a panel at the Street Fight Summit in New York, executives from Pandora, Foursquare and Verve Wireless explored monetizing location on mobile, hitting on key issues like native advertising, the display ecosystem, and reaching brands.

Pandora Partners With Local Media Companies to Expand Mobile Reach

Share this:

“[Mobile advertising] is definitely a significant part of our strategy, a significant part of our DNA,” John Hilton, director of the company’s sales strategy told Street Fight. “So there’s going to be a lot of emphasis and focus on the mobile advertising dollar for us. In terms of revenue generation, we’ve done a significant job, and that’s just going to go up and to the right.”

How Location-Based Services Are Reinventing Radio

Share this:

Local radio offers an ideal platform for the delivery of location-based services. Many digital radio technologies are already being used to collect information about users and disseminate target ads. Radio has reached a turning point according to Pandora founder Tim Westergren: “At the core of that transformation is personalization.”

Street Fight Daily: LivingSocial Top-line Up, Journatic CEO Defends

Share this:

A roundup of today’s big stories in hyperlocal content, commerce, and technology...

LivingSocial Top-line Accelerates, Up 15% in Q1 (Yipit Blog)…

Should Apple Buy Both Square and Foursquare? (GigaOm)…

A Hyperlocal News Manifesto (BoingBoing)…

How Pandora Is Winning Over Local Advertisers

Share this:

Pandora recently announced it reached 400 local advertising campaigns in 2012. The figure represents a strong start in the company’s foray into local, although clearly it’s just a beginning. Street Fight spoke recently with John Hilton, the company’s executive director of sales strategy, communication & development, about the challenges of selling Pandora to local merchants…

Street Fight Daily: Pandora Goes Local, AroundMe’s 6M Users

Share this:

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Pandora: Over 400 Local Ad Campaigns in 2012 (NetNewsCheck)…

Local Search App AroundMe Trumps Yelp’s Mobile Apps With 6M Monthly Users (TechCrunch)…

KOMO Launches Connected TV Apps (TVNewsCheck)…

PODCAST: This Week in Location-Based Marketing — Fondu CEO & More

Share this:

In this episode, hosts Rob Woodbridge and Asif Khan discuss Home Depot’s campaign with Pandora, Rogers entering the daily deals business in Canada, MojoStreet, and Schemer. This week’s special guest is Gauri Manglik, CEO of Fondu…

Street Fight Daily: 11.21.11

Share this:

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups... Mobile Deals Set to Lure Shoppers Stuck in Line (NYT)Living Social to Announce Funding (CNBC)Pandora to Roll Out Geo-Targeted Political Ads (Wall Street Journal)

Could Siri Make Hyperlocal Hypervocal?

Share this:

The audible realm in my mind is a better communications medium for brain processing than the symbolic realm — which is The domain of text-based or even much video advertising. Only the very best ads cross over into true pattern recognition where our minds shine. Sounds, however, are something we are far better wired for than words. Which is why Pandora has done extremely well with its advertising response rates as compared to other forms of online media.