How the Ad Industry Encourages Poor Data Quality

Digital advertising is an incredibly sophisticated industry, yet when it comes to selling in the data store, vendors lack incentive and opportunity to focus on quality. Instead, they’re restricted to sales tactics—none of which are good for buyers, brands, or the industry.

LBMA Podcast: Facebook’s Friends, TGI Fridays, Kroger & Walgreens

On this week’s edition of the LBMA podcast: Facebook’s nearby friends, Lime in Canada, Pinterest + Oracle & Ninth Decimal, TGI Fridays, Kroger + Walgreens, Ford + JC Decaux. Special Guest: Jigar Shah – Miles.

5 Shopper Personalization Solutions for Brands

Here are five examples of hyperlocal vendors offering the latest personalization solutions for brands and retailers right now.

Street Culture: A New Way to Keep Score at CrowdOptic

“The argument is, build a large company to be insanely great and change the world, right?” says CEO Jon Fisher. “As we operationalize the financial part, the path to making a real contribution in the world can be formulaic.”

Why Location Measurement and Attribution Are Key to Brand Visibility

Attribution “is the metric that all brands and media verticals are moving to as it solves a number of gaps in the market.” says Freckle IoT’s Neil Sweeney. He believes measuring how branding strategy is working is becoming just as important as brand visibility.

Street Fight Daily: Attribution Companies Thrive as AdTech Wavers, Lyft Partners with Taco Bell

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Ad Measurement Companies Are Thriving Even As AdTech As a Whole Falters… Lyft Partners with Taco Bell, Demonstrating How Ride-Hailing and Local Can Play Off Each Other… Improved Social Media Metrics Mean Influencer Marketing Gains Value…

Street Fight Daily: Amazon Disrupts Retail in Seattle, Oracle Makes IoT Data Actionable

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon’s Living Lab: Reimagining Retail on Seattle’s Streets… Oracle Launches Apps to Surface Predictions and Insights from IoT Sensor Data… Using Data to One-Up the Competition…

Street Fight Daily: Lyft Foresees All-Robotic Fleet by 2021, Oracle Launches Chatbot Dev Platform

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Lyft Says Robots Will Drive Most of its Cars by 2021… Oracle Launches a Chatbot Development Platform… How Tech Companies Disrupted Silicon Valley’s Restaurant Scene…

LBMA Podcast: UberMedia, JC Penney, L’Oreal, and Localz

This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Pokemon Go, Yahoo! Japan + AdMax, Peerless-AV + Volta, NEC’s Neoface, SenionLab, PlaceIQ + Oracle, and IKEA Canada.

Street Fight Daily: Lyft Launches Luxury Service, Localytics Integrates with Oracle

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Lyft Launches Premier, Poaches Uber Employees to Get It Running… Localytics Integrates with Oracle for Omnichannel Marketing… Uber Raises $1.15 Billion From First Leveraged Loan…

Street Fight Daily: How SMBs Can Win at Local Search, Uber’s New Feature Is a Lot Like Foursquare

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Brick-and-Mortar Merchants Can Win in Local Search (Street Fight)… Uber Will Give You Things To Do While You’re On Your Trip (Mashable)… How Oracle Is Helping Retailers Sell More Stuff (Recode)…

Street Fight Daily: Twitter Will Show Ads to ‘Casual Viewers,’ Location Startup Factual Raises $35M

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Twitter Aims to Show Advertising to Much Wider Audience (New York Times)… Startup Factual Knows Your Commute, and Much More (Wall Street Journal)… Billy Penn and Knight Foundation Want to Build ‘Yelp for Mobile News’ (Poynter)…

Street Fight Daily: Pinterest Opens Advertising, Goldman Eyes Groupon’s Korean Site

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology……Pinterest Will Open Promoted Pins To All Advertisers Following Success Of Beta Program (TechCrunch)… Goldman Wants In On Groupon’s Ticketmonster Deal (Crain’s Chicago Business)… Goldman Wants In On Groupon’s Ticketmonster Deal (Crain’s Chicago Business)… In Advertising, It’s About Who Gets Credit for the Sale (New York Times)…

Street Fight Daily: Oracle Buys Datalogix, Secret Adds Location-based Sharing

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…datalogixOracle Buys Datalogix, Beefs Up Digital Marketing Cloud (ZDNet)
Oracle on Monday said it acquired Datalogix, which provides digital marketing data as a service. The deal complements Oracle’s acquisition of BlueKai and rounds out its digital marketing suite. Terms of the deal weren’t disclosed, but for Oracle Datalogix is a stocking stuffer that gives it yet another pillar to offer data as a service and another cloud product to sell… Secret’s Relaunch Adds Location-based Sharing (VentureBeat)
The broadcasting of public posts is now split between those from friends and those that are location-based, similarly to Yik Yak, another anonymous mobile app focused on college campuses and local communities… In China, a Rapid Jump to Mobile Advertising (New York Times)…

Street Fight Daily: GoDaddy Targets Small Business, Amazon Expands Grocery Delivery

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyRadioShack is Running Out of Cash (CNBC)… GoDaddy Rolls Out New Spot Targeting Small Businesses (AdAge)… Amazon Fresh Grocery Delivery Business Expands to San Diego (Recode)…

Street Fight Daily: McDonald’s Orders Ahead, Oracle Puts Micros On Menu

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyMcDonald’s Is Secretly Testing Its Own Order-Ahead And Payments App(BusinessInsider)… Oracle Puts Micros on Menu as Restaurants Eat Up Software (Bloomberg)… Google Is Getting Into Domains. Should GoDaddy Worry? (Mashable)…

Street Fight Daily: Oracle Poised To Buy Micros, Ad Spending Jumps In Q1

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyOracle Poised to Seal $5 Billion Deal for Micros Systems (Wall Street Journal)… Ad Spending Jumps in First Quarter, Fueled by Olympics and Early Political Ads (AdAge)… Uber Plays Hardball With Early Shareholders (Fortune)…

Street Fight Daily: Oracle Eyes Micros, Yelp Adds Messaging

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyOracle Said to Near Deal to Buy Micros Systems (Bloomberg)… Yelp Gives Customers The Ability To Send Messages To Businesses (MarketingLand)… Microsoft Shuttering Bing Ads Express (SearchEngineLand)…

Openings & New Hires at Square, Facebook, LocalVox and More

Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. Moves this edition include a new product engineer at Square, an exiting publisher at DNAinfo, plus openings at Oracle, LinkedIn, WorldNow and more…

Openings & New Hires at Groupon, Street Fight, PaperG, AOL & more

More folks on the move: PaperG hires Brooke Frederick away from Bizo; Weather Channel poaches from Digital Broadcasting Group; SoundCloud brings on a Nokia executive and the job openings abound, including a plum sales position at Street Fight. Also: good opportunities for product managers and sales execs at Groupon, AOL, Oracle, Signpost and more. Plus: juicy insider tips on who’s looking to make the jump!…