Street Fight Daily: GoDaddy Targets Small Business, Amazon Expands Grocery Delivery

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology

GoDaddyGoDaddy Rolls Out New Spot Targeting Small Businesses (AdAge)
Technology company GoDaddy, which is known for its provocative Super Bowl ads featuring sexy supermodels, unveils a new TV ad tonight aimed at small businesses. The adis the latest step in GoDaddy’s brand transformation that began last year, with the aim of targeting small businesses with its suite of online services.

The Impact of Google’s Local Update Is Still a Developing Story (Street Fight)
Damian Rollison: Google seems to be experimenting with driving more traffic to its local competition, meaning that it’s more important than ever for a business to secure its presence across a broad base of directories. The value proposition of local SEO does not change in a fundamental way, given that Google has long used citation consistency as a prominent local ranking signal.

Amazon Fresh Grocery Delivery Business Expands to San Diego (Recode)
Amazon Fresh, the retail giant’s grocery-delivery arm, just launched in San Diego, making the service now available in major metro areas up and down the state of California and in Seattle. In addition to groceries, Fresh also offers same-day or next-day delivery on a wide range of other Amazon products such as electronics, toys and books.

Study: Consumers Increasingly Receptive to Mobile Ads (Street Fight)
A new study released by xAd and Telemetrics finds that consumer engagement with mobile ads has increased dramatically over the past few years. Nearly 50% of mobile shoppers said that they found mobile ads informative/helpful — up from 22% in 2013.

Microsoft Is Now Likely Foursquare Buyer (Screenwerk)
In my view it’s only a matter of time before Foursquare is acquired. I’ve always thought that Yahoo was the likely Foursquare buyer for several reasons. However a new development suggests to me that Microsoft could well be the ultimate buyer of Foursquare. Indeed, those talks may already be happening.

We’re Seeing a 23.4% Drop in Local Packs (WhiteSpark)
Darren Shaw: You probably heard that Google rolled out a new local algorithm that puts more emphasis on traditional web ranking signals. Our data found that we saw a 23.4% drop i local packs, but that is still fluctuating every day.

Retailers: Don’t Give Up Control of Your Data (AdAge)
Retailers collect a huge amount of CRM data about their customers that is collected exclusively in their stores or on their websites. Many retailers currently sell this data to publishers or behavioral data players, or hire consultants to analyze it and guide them through the best possible applications of what’s been collected.

Oracle Extends Offer After Low Response From Micros Holders (Wall Street Journal)
Oracle said Tuesday that it would extend the deadline for its tender offer for shares of Micros after seeing a low response rate from Micros shareholders. Oracle in June agreed to buy Micros in an all-cash deal valued at $68 a share, or $5.3 billion, its biggest deal since it bought Sun Microsystems for $7.4 billion in 2010. (Subscription Required)

RadioShack Running Out of Cash (CNBC)
Moody’s on Tuesday issued a warning that RadioShack’s turnaround plan may never come to fruition. The credit ratings agency said that although the struggling electronics chain should have enough liquidity to make it through the current fiscal year, it is “increasing likely” it will run out of cash by the fiscal third quarter of 2015.

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