Touted as the first deal of its kind, the partnership opens up for brands a social platform that provides the unparalleled opportunity to target users with verified addresses who are guaranteed to inhabit the same geographical spaces and jabber about the same local brick-and-mortar businesses.
TODAY IN LOCAL & DIGITAL MARKETING… Facebook to Cut Over 5,000 Ad Targeting Options, But Buyers Envision Workarounds… Sprinklr Partners with Nextdoor to Power Hyperlocal Social Campaigns… How Brands Can Use AI to Boost Their Email Marketing Strategies…
PARTNERSHIPS, ACQUISITION, AND PERSISTENT INDUSTRY PROBLEMS… Proving Local Attribution and ROI Remains a Top Challenge for Multi-Location Brands… Nextdoor Partners With HouseCanary, Adding Real Estate Functionality to its Social Network… Salesforce Will Acquire Data Integrator Datorama for a Reported $800M…
The news, announced Tuesday morning, marks progress in a natural direction for Nextdoor, whose users already jabber about real estate without prodding on the social network’s part, said Nextdoor’s Chief Revenue Officer Lauren Nemeth in a company press release.
One of the imperatives for fledgling sites with hyperlocal aspirations that NextDoor co-founder and chief architect Prakash Janakiraman points to is dedicated focus on neighbor-to-neighbor communications and engagement. Though not as big or culturally embedded as Facebook, Instagram, and Twitter, NextDoor is exclusively devoted to local community interaction.
Nextdoor is an app exclusively devoted to the local communities that keep the lights on for small businesses. Prakash Janakiraman, co-founder and chief architect of Nextdoor, joined Mike Boland, Street Fight’s analyst in residence, at Street Fight Summit West in Los Angeles Wednesday afternoon to discuss Nextdoor’s growth into a billion-dollar local business.
Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Fetch Robotics, PhoneWagon, Chattermill, and Kasisto.
“Digitally speaking, NextDoor is encroaching on a space that local papers really should own.” David Mihm tells Mike Blumenthal. “It’s basically a glorified forum that in my view would be every bit as successful, if not more so, if hosted by a truly local entity.”
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Washington Post Partners with Nextdoor to Boost Local News Coverage… Restaurateurs Are Designing Their Establishments with Instagram in Mind… Brands Eye New Ways to Foster Innovation with Agencies..
The startup is touting tremendous success for at least one company using their service: local (under the radar) giant, Nextdoor, has seen a significant uptick in growth since deploying CloudSponge’s technology. How? We talked with Jay Gibb, the company’s CEO, to find out.
For many locally focused tech companies — including NextDoor, SweetIQ, ibotta and G/O Digital — transparent sharing and openness at all levels is inviting a new workplace generation led by women.
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Starts Self-Driving Car Pickups in Pittsburgh: Here’s a Peek Into the Experience… The Incline, Billy Penn’s New Sister Site, Launches in Pittsburgh… Amazon’s Echo Is Finally Being Released in the UK and Germany…
So far, digital services, even those focused on local, have done more to atomize local communities than unite them, training us to rely on anonymous resources for the information and recommendations we used to get from our friends and neighbors.
“One hundred and eighteen people is not a lot, but corralling those opinions is a more difficult task,” said Margie Mader-Clark, the company’s VP of human resources. “It’s about a stewardship of culture, taking care of it, making sure the negative aspects go away as early as possible.”
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Offers Gets Merchants to Pay for Rides… More Than 21,000 Businesses Can Now Add Same-Day Delivery Through Postmates… Vacation Rental Startups Attract $100 Million in Funding So Far This Year…
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Launches Grocery Delivery Service in San Francisco and Los Angeles (TechCrunch)… Nextdoor Launches in Europe (The Next Web)… Report: Apps Convert Better for Retailers than Mobile Web or Desktop (Marketing Land)…
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Nextdoor, the $1.1B Social Network for Neighbors, Is Finally Expanding Overseas (Business Insider)… Uber Is Thinking of Getting Into the Travel Business (Business Insider)… In Silicon Valley Now, It’s Almost Always Winner Takes All (New Yorker)…
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Valuation Put at $62.5 Billion After New Investment Round (New York Times)… Nextdoor Is the Lastest Company to Enter On-Demand Services (BuzzFeed)… Why a Remote Work Policy Is Worth Considering (Street Fight)…
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Social Networks Face Obstacles in Road to Ecommerce Domination (Gigaom)… Nextdoor’s ‘Neighborhood Favorites’ Gets Closer to a Business Model (Local Onliner)… Millennials’ Growing Distrust of Plastic Cards Paves Way for Digital Payments (Marketing Land)…
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… LivingSocial Offers a Cautionary Tale to Today’s Unicorns (New York Times)… Airbnb Raises $100 Million Only Months After Last Funding Round (Fortune)… Detour App Shows the Promises and Challenges of GeoLocation Travel Tech (Skift)…