Near CEO: Bad Data Remains a Big Challenge for Location Platforms
Near enables brands and businesses to “visualize, engage and analyze audience data including their location and behavior for data-driven decisions.” Street Fight recently caught up with Near’s founder and CEO, Anil Mathews, to talk about location intelligence in 2017 and what types of new use cases we may soon see.
This Holiday Season, Brands Need to Pay Special Attention to Data Details
Many brands are already breaking out holiday decorations, hoping to attract the efficient crowds this early in the season. But glittery ornaments and fake snow only goes so far: 30% of local search users have cited “inaccurate” information as the issue they most frequently experience, and Google’s “near me” searches have increased 34-fold since 2011. Once the Brandify 360° Network completes initial listing corrections, the solution provides additional insights and value, such as pinpointing where online traffic originates from for specific listings and automating details to save time and energy for management.
Give Placed Your Location, and the Company Will Give You Frequent Flyer Miles
Location analytics firm Placed today is launching a new app that allows consumers to share their location data in exchange for frequent flyer miles. The Frequent Flyer app, with its explicit value exchange for consumers, has the potential to show how effective mobile ads can be in driving in-store purchases.
Gimbal Launches Proximity Data Platform for Mobile App Publishers
While more consumers own smartphones than ever before, they also face an unprecedented number of options when it comes to mobile apps. For app publishers, it can be hard to stand out in the crowd — even if your service is perfect for a a specific kind of user. As a way to help publishers […]
Street Fight Daily: Facebook’s Local News Play, Uber’s Latest Lawsuit
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Publishing For Local News Outlets Could Arrive ‘in The Coming Months’ (Columbia Journalism Review)… Lawsuit Claims Uber Co-founders Stole Idea for Ride-Sharing App (Fortune)… Zuckerberg To SMBs: Facebook Pages Are Still The Best Way To Reach Consumers (Fortune)…
Street Fight Daily: Pinterest Opens Up, Best Buy Embraces Apple Pay
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Pinterest Woos Big Brands With Its New API (Recode)… Apple Pay Will Hit Best Buy Stores in 2015 (New York Times)… Kroger Acquires Dunnhumby Data Assets From Tesco, Forges New Venture (AdExchanger)…
Street Fight Daily: How Ford Uses Location Data, Radius Raises $13 M
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.… How Chrysler, Ford, GM, Others Use Auto Location Data (AdAge)… Palantir Co-Founder Chases New Data Source: Small Businesses (Wall Street Journal)… In an Economics Experiment, Uber Cuts Prices in 16 Cities (Businessweek)…
6 Tools Merchants Can Use to Clean Up Location Data
For 42% of adults, search engines have become the primary tool for finding local merchants and service providers. But what those consumers don’t always realize is that much of the information they’re finding can be incorrect or out of date. Here are six platforms helping merchants fight back by cleaning up their location data…
Why Are These 5 Apps Tracking Your Location?
Data privacy has become a particularly prickly issue in the mobile marketing space. As brands shift more and more of their marketing budgets to mobile initiatives, many want to emulate the behavioral targeting of a data-rich desktop environment on the cookie-less mobile medium. A number of mobile apps have started collecting user location information despite the fact that it’s not particularly relevant to their function. Here are a few that might surprise you…
Street Fight Daily: AT&T Sells Location Data, Square Partners With Apple Retail
A roundup of today’s big stories in hyperlocal content, commerce, and technology… AT&T Will Start Anonymously Selling Your Location Data To Marketers (Business Insider)…. Apple Retail, Square Partner To Sell iPad-based Square Stand (9To5 Mac)… LSA: 10.5 Billion Print + IYP ‘Refences’ in 2012 (Screenwerk)…
Street Fight Daily: Massive Layoffs at CityGrid, FTC Expands Regulations On Location Data
A roundup of today’s big stories in hyperlocal content, commerce, and technology… IAC’s CityGrid, Parent Of CitySearch And Urbanspoon, Lays Off Two-Thirds Of Staff, As Local Ad Push Bites(TechCrunch)… FTC Updates COPPA With New Restrictions On Location Data (AdExchanger)… Is Yelp A Bully Or Just Misunderstood? (BuzzFeed)…
Survey of Mobile Marketers Highlights Growing Focus on Location Data, Social Media
A new industry-sponsored study of mobile advertisers and agencies offers guidance for hyperlocal marketing providers. Big brands and their agencies are increasing their mobile marketing efforts, with a keen focus on location data and social media integration. The Mobile Marketing Association recently released a report sketching out the key findings from a survey it conducted this […]