InMarket Unveils Program to Recapture Lost Shoppers — And Revenue — for Retailers

The company’s new program identifies consumers who have not visited a partner retailer for a set period of time. This information is then used to put ads in front of the consumer to encourage them to return.

Near CEO: Bad Data Remains a Big Challenge for Location Platforms

Near enables brands and businesses to “visualize, engage and analyze audience data including their location and behavior for data-driven decisions.” Street Fight recently caught up with Near’s founder and CEO, Anil Mathews, to talk about location intelligence in 2017 and what types of new use cases we may soon see.

Survey of Mobile Marketers Highlights Growing Focus on Location Data, Social Media

A new industry-sponsored study of mobile advertisers and agencies offers guidance for hyperlocal marketing providers. Big brands and their agencies are increasing their mobile marketing efforts, with a keen focus on location data and social media integration. The Mobile Marketing Association recently released a report sketching out the key findings from a survey it conducted this […]

This Holiday Season, Brands Need to Pay Special Attention to Data Details

Many brands are already breaking out holiday decorations, hoping to attract the efficient crowds this early in the season. But glittery ornaments and fake snow only goes so far: 30% of local search users have cited “inaccurate” information as the issue they most frequently experience, and Google’s “near me” searches have increased 34-fold since 2011. Once the Brandify 360° Network completes initial listing corrections, the solution provides additional insights and value, such as pinpointing where online traffic originates from for specific listings and automating details to save time and energy for management.

Give Placed Your Location, and the Company Will Give You Frequent Flyer Miles

Location analytics firm Placed today is launching a new app that allows consumers to share their location data in exchange for frequent flyer miles. The Frequent Flyer app, with its explicit value exchange for consumers, has the potential to show how effective mobile ads can be in driving in-store purchases.

Gimbal Launches Proximity Data Platform for Mobile App Publishers

While more consumers own smartphones than ever before, they also face an unprecedented number of options when it comes to mobile apps. For app publishers, it can be hard to stand out in the crowd — even if your service is perfect for a a specific kind of user. As a way to help publishers […]

Location Data Management 101: Seeing the Bigger Picture

Many brands make the mistake of viewing location data as nothing more than plumbing for their local listings — or a component of a listing management strategy. But location data management is much bigger than listing management and data syndication.

Juice Mobile CEO: Beacons Will Make Location ‘Honest’

Neil Sweeney, chief executive of both Juice Mobile and the spin off, Freckle IOT, talks with us about how wearables will impact the mobile ad industry and why beacons will finally make mobile location data “honest.”

Street Fight Daily: Facebook’s Local News Play, Uber’s Latest Lawsuit

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Publishing For Local News Outlets Could Arrive ‘in The Coming Months’ (Columbia Journalism Review)… Lawsuit Claims Uber Co-founders Stole Idea for Ride-Sharing App (Fortune)… Zuckerberg To SMBs: Facebook Pages Are Still The Best Way To Reach Consumers (Fortune)…

Report: More Than Half of Mobile Location Data is Inaccurate

A new report from Thinknear suggests that mobile’s data problem is only getting worse — at least when it comes to location data…

Street Fight Daily: Pinterest Opens Up, Best Buy Embraces Apple Pay

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Pinterest Woos Big Brands With Its New API (Recode)… Apple Pay Will Hit Best Buy Stores in 2015 (New York Times)… Kroger Acquires Dunnhumby Data Assets From Tesco, Forges New Venture (AdExchanger)…

With New Dashboards, Factual Puts a Face on Its Data

Factual is making a bigger push into the media business. The data company has released a new self-service tool to allow agencies, publishers and demand-side platforms to segment and build audiences using the company’s location analytics toolset…

Street Fight Daily: How Ford Uses Location Data, Radius Raises $13 M

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.How Chrysler, Ford, GM, Others Use Auto Location Data (AdAge)… Palantir Co-Founder Chases New Data Source: Small Businesses (Wall Street Journal)… In an Economics Experiment, Uber Cuts Prices in 16 Cities (Businessweek)…

6 Tools Merchants Can Use to Clean Up Location Data

For 42% of adults, search engines have become the primary tool for finding local merchants and service providers. But what those consumers don’t always realize is that much of the information they’re finding can be incorrect or out of date. Here are six platforms helping merchants fight back by cleaning up their location data…

Why Are These 5 Apps Tracking Your Location?

Data privacy has become a particularly prickly issue in the mobile marketing space. As brands shift more and more of their marketing budgets to mobile initiatives, many want to emulate the behavioral targeting of a data-rich desktop environment on the cookie-less mobile medium. A number of mobile apps have started collecting user location information despite the fact that it’s not particularly relevant to their function. Here are a few that might surprise you…

Street Fight Daily: AT&T Sells Location Data, Square Partners With Apple Retail

A roundup of today’s big stories in hyperlocal content, commerce, and technologyAT&T Will Start Anonymously Selling Your Location Data To Marketers (Business Insider)…. Apple Retail, Square Partner To Sell iPad-based Square Stand (9To5 Mac)… LSA: 10.5 Billion Print + IYP ‘Refences’ in 2012 (Screenwerk)…

Street Fight Daily: Massive Layoffs at CityGrid, FTC Expands Regulations On Location Data

A roundup of today’s big stories in hyperlocal content, commerce, and technologyIAC’s CityGrid, Parent Of CitySearch And Urbanspoon, Lays Off Two-Thirds Of Staff, As Local Ad Push Bites(TechCrunch)… FTC Updates COPPA With New Restrictions On Location Data (AdExchanger)… Is Yelp A Bully Or Just Misunderstood? (BuzzFeed)…

LBS Evzdrop Wants to Deepen SMB Relationships With Consumers

The location-based service is trying to to help businesses use its user-generated data to interact and build relationships with consumers. Street Fight recently caught up with the company’s CEO, David Rush, to talk about the value of real-time data to businesses, how they can better use location for marketing and more…