How Will Influencer Marketing Survive the Covid-19 Crisis?

It is against the backdrop of an unprecedented economic downturn that marketing tech makes its pitches to clients this year. On the one hand, it is fair to say cutting-edge marketing may be as important to businesses as ever. With storefronts closed across dozens of states to promote social distancing, businesses need ways to connect with customers, and they need novel, often tech-driven tactics, like curbside pickup, to sell their goods safely. E-commerce, including mobile and social commerce, are also well-positioned to thrive at a time when customers are often left with hardly any other option. On the other hand, with revenue dramatically down for most retailers and consumers averse to in-store spending, digital tools risk being cut from squeezed budgets.

To assess how the swift economic downturn caused by the coronavirus is affecting one of digital marketing’s hottest new sectors, influencer marketing, I connected with Daniel Schotland, COO of influencer marketing company Linqia.

Influencer Marketing Moves into the Mainstream

Influencer marketing is working its way into the toolboxes of major corporations, and I’m not just talking about Democratic presidential candidate Mike Bloomberg’s meme squad. Household brands including McDonald’s, Walmart, and Anheuser-Busch have turned to Linqia to test the practice.

How to Capture the Attention of Multiscreen Consumers

We’ll reach for our phones because the TV alone isn’t enough to entertain us, but this constant overstimulation leaves us wanting more. The fact that we’ll often use the ad breaks to check our phones throws the effectiveness of TV advertising into doubt, but the truth is whatever outlet consumers choose, marketers can no longer take a captive audience for granted.

Here are some tips to capture attention in a multi-screen media environment.

6 Ways Brands Can Reach New Audiences with TikTok

TikTok is currently unavoidable, in particular when it comes to targeting Generation Z. At the moment there seems to be no way for advertisers and marketers to bypass this platform. But what is it exactly, and what advertising opportunities does it offer brands and agencies?

Alexa, Podcasts, and the Role of Voice in Today’s Marketing

The increasing popularity of smart speakers, digital assistants, and podcasts means we need to begin thinking differently about voice and marketing. That includes tailoring online content to users and how they engage with it, making voice functionality a part of the sales funnel, and creating podcasts or partnering with influencers to reach audiences in a new way. With the right approach, a creative brand could get a considerable head start in this new but quickly developing marketing landscape.

WeQ Launches Influencer Agency, Backing up Influencers with Analytics

Global mobile advertising firm WeQ announced on Tuesday that it’s launching an agency dedicated to influencers, aiming to pair the analytical power of a broader ad tech firm with the new possibilities for branding offered by the influencer sector of the digital marketing industry.

The Rise of the Micro-Influencer and How Brands Can Deploy Them

Today, many brands are choosing to work with influencers with a significantly smaller follower count: micro-influencers. Read on for tips on how to tap micro-influencers for your next marketing campaign.

Street Fight Daily: GDPR Challenges Smaller Ad Tech Firms; More Detailed Sitelinks in Google Search?

TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… GDPR Has Cut Down Ad Trackers in Europe but Helped Google… The Rise of the Micro-Influencer and How Brands Can Deploy Them… New Format for Google Sitelinks Shows More Site Content in SERP…

5 Influencer Marketing Platforms for SMBs

Without million dollar marketing budgets, many small businesses are unsure of how to launch their own influencer campaigns. Here are five examples of influencer marketing platforms that these small and mid-size businesses can try.

Ground Signal Looks to Help Brands Understand Location — And Influence Consumers

We caught up with Ground Signal’s co-founder and CEO Tony Longo to talk about what companies can do to take advantage of location data to target influencers and engage with customers.in real time.