Influencer marketing is working its way into the toolboxes of major corporations, and I’m not just talking about Democratic presidential candidate Mike Bloomberg’s meme squad. Household brands including McDonald’s, Walmart, and Anheuser-Busch have turned to Linqia to test the practice.
The increasing popularity of smart speakers, digital assistants, and podcasts means we need to begin thinking differently about voice and marketing. That includes tailoring online content to users and how they engage with it, making voice functionality a part of the sales funnel, and creating podcasts or partnering with influencers to reach audiences in a new way. With the right approach, a creative brand could get a considerable head start in this new but quickly developing marketing landscape.
Today, many brands are choosing to work with influencers with a significantly smaller follower count: micro-influencers. Read on for tips on how to tap micro-influencers for your next marketing campaign.
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Without million dollar marketing budgets, many small businesses are unsure of how to launch their own influencer campaigns. Here are five examples of influencer marketing platforms that these small and mid-size businesses can try.
We caught up with Ground Signal’s co-founder and CEO Tony Longo to talk about what companies can do to take advantage of location data to target influencers and engage with customers.in real time.