Alexa, Podcasts, and the Role of Voice in Today’s Marketing
The increasing popularity of smart speakers, digital assistants, and podcasts means we need to begin thinking differently about voice and marketing. That includes tailoring online content to users and how they engage with it, making voice functionality a part of the sales funnel, and creating podcasts or partnering with influencers to reach audiences in a new way. With the right approach, a creative brand could get a considerable head start in this new but quickly developing marketing landscape.
WeQ Launches Influencer Agency, Backing up Influencers with Analytics
Global mobile advertising firm WeQ announced on Tuesday that it’s launching an agency dedicated to influencers, aiming to pair the analytical power of a broader ad tech firm with the new possibilities for branding offered by the influencer sector of the digital marketing industry.
The Rise of the Micro-Influencer and How Brands Can Deploy Them
Today, many brands are choosing to work with influencers with a significantly smaller follower count: micro-influencers. Read on for tips on how to tap micro-influencers for your next marketing campaign.
Street Fight Daily: GDPR Challenges Smaller Ad Tech Firms; More Detailed Sitelinks in Google Search?
TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… GDPR Has Cut Down Ad Trackers in Europe but Helped Google… The Rise of the Micro-Influencer and How Brands Can Deploy Them… New Format for Google Sitelinks Shows More Site Content in SERP…
5 Influencer Marketing Platforms for SMBs
Without million dollar marketing budgets, many small businesses are unsure of how to launch their own influencer campaigns. Here are five examples of influencer marketing platforms that these small and mid-size businesses can try.
Ground Signal Looks to Help Brands Understand Location — And Influence Consumers
We caught up with Ground Signal’s co-founder and CEO Tony Longo to talk about what companies can do to take advantage of location data to target influencers and engage with customers.in real time.
6 Ways Brands Can Reach New Audiences with TikTok
TikTok is currently unavoidable, in particular when it comes to targeting Generation Z. At the moment there seems to be no way for advertisers and marketers to bypass this platform. But what is it exactly, and what advertising opportunities does it offer brands and agencies?